[October 2025] Trending New Commercials

Nippon Steel “Shiritori” version / “Iron Festival” versionHaruna Kawaguchi, Taisei Kido, Kurea Abe

[NIPPON STEEL] “Shiritori” Version 30 Seconds (Subtitled)

[NIPPON STEEL] “Iron Fest” Version 30 Seconds (Subtitled)

This is a commercial from Nippon Steel that introduces the many iron products in the world.

In the “Shiritori” version, Haruna Kawaguchi and others play a tranquil round of shiritori using only words related to iron, while in the “Iron Fest” version, performances featuring iron instruments and iron-based acts are showcased, creating a lively, festive atmosphere.

Both spots are cheerful commercials that let you rediscover the diversity of iron products.

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Hane Keisuke

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KAO TWANY Time Refresher: “Moist all day for bouncy skin!?” / “Taking on daytime skin dryness”

TWANY Time Refresher: All-day long moisture for bouncy skin!? Edition

TWANY Time Refresher: Tackling daytime skin dryness

This is an introductory commercial for Twany Time Refresher, a pre-lotion booster serum.

It highlights that using it enhances the skin’s water-retention ability, helping moisture last longer.

The simple, easy-to-understand message is striking and effectively conveys the product’s appeal and features.

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Hane Keisuke

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Kao Magiclean Toilet Magiclean Foam Pack “Deodorizing” version / “Going to the Office” versionYudai Chiba

Kao Magiclean Toilet Magiclean Foam Pack Deodorizing Version 15-second Commercial starring Yudai Chiba

Kao Magiclean Toilet Magiclean Foam Pack Office Arrival Edition 15-second Commercial starring Yudai Chiba

This is a series of commercials featuring Yudai Chiba, where he calls out, “Someone please seriously help with the housework!” The one introduced this time is a commercial for Toilet Magiclean Foam Pack.

It highlights that you can clean the toilet just by spraying and leaving it, clearly showing how easy it is to use even when you’re busy.

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Hane Keisuke

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Citizen xC hikari collection ‘This watch is the me of today.’Keiko Kitagawa

[xC x Keiko Kitagawa New CM] “This watch is today’s me.” CITIZEN xC hikari collection ES9496-64W | Ladies’ Watch | CITIZEN Watch

It’s a commercial that shows Keiko Kitagawa wearing Citizen’s xC while delivering a powerful message about what a wristwatch truly is.

The key point here is being true to yourself, highlighting how the xC has an elegant sparkle that makes you want to wear it for your own sake.

Amid the glamorous visuals, her gentle expressions convey a reassuring sense that the watch will reliably support your everyday life.

Further accentuating the ad’s soft atmosphere is the song “Minute by Minute” by Penthouse.

Its shimmering sound, which incorporates brass, paired with vocals that are both tender and strong, leaves a lasting impression and evokes a sense of joy.

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kappamaki

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Odakyu Electric Railway – Thread of Feelings: ‘Days That Connect and Expand’Haruna Kawaguchi

Odakyu Commercial | Threads of Feelings: “Days That Connect and Expand” (30 seconds)

This commercial portrays Haruna Kawaguchi traveling to various places along the Odakyu railway line, conveying the warmth of people in each locale.

It mainly depicts interactions between station staff and passengers, expressing the Odakyu Group’s philosophy of supporting everyone.

The song that further highlights the warm atmosphere shown in the visuals is Ikimono-gakari’s “Irodori.” With its light rhythm and memorable vocals, the chorus expands beautifully, evoking a refreshing and positive feeling.

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kappamaki

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Volkswagen T-Cross “AiNA THE END” VersionAina the End

[T-Cross] AiNA THE END Featured TV Commercial 30 Seconds | Volkswagen

Aina the End enjoying a drive in the passenger seat of a yellow T-Cross leaves a strong impression.

In addition to showcasing the car’s exterior through driving scenes, the ad subtly highlights its driver-assistance features and cargo capacity, effectively conveying the appeal of the T-Cross.

The BGM in this commercial is “Poppin’ Run,” sung by Aina the End.

Released in 2024, it’s an upbeat, fun track that makes you want to listen while driving.

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Hane Keisuke

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Cygames Uma Musume Pretty Derby “Shake The World!!” Version

[Uma Musume: Pretty Derby] TV Commercial 'Shake The World!!' Version

This is a commercial for the smartphone game “Uma Musume: Pretty Derby,” produced to coincide with the broadcast of the second cour of the anime “Uma Musume: Cinderella Gray.” The comic book-style visuals are striking, conveying a lively, pop atmosphere.

That same pop vibe also shines through in the BGM track “Shake The World!!” With its up-tempo, memorable melody that keeps replaying in your head, this song is sure to get you hooked after just one listen.

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Hane Keisuke

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