A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- You've definitely heard it before! The song from the chocolate commercial
A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial songs (21–30)
Hurry up.Kyūhō Ruriko
Released in 1994 as Ruriko Kubo’s 11th single.
It vividly conveys her feelings—both a slightly strong-willed side and a cute side—toward a man she’s impatiently in love with.
It was used as the CM song for NTT’s “docomo Pocket Bell.”
The strong and fleeting onesCocco
“Tsuyoku Hakanai Monotachi” (“The Strong and Ephemeral Ones”) is Cocco’s second single, released in November 1997.
Used as the commercial song for Japan Airlines’ “JAL Hawaii Campaign,” it became a hit and is Cocco’s best-selling single.
Its slow tempo and dreamlike lyrics evoke a tropical atmosphere that matched the commercial’s image.
A Must-See for Your 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (31–40)
Tonight is a Hearty PartyTakeuchi Mariya
It’s a song by Mariya Takeuchi with a cheerful, Eurobeat-inspired rhythm that captures the fun of a youth-filled party.
Composed as a commercial song for Kentucky Fried Chicken, it also conveys the excitement of Christmas.
There’s even a notable anecdote that Takuya Kimura appears in the lyrics, which led to asking him to do the opening lines and chorus—an episode that underscores the song’s playful spirit.
The commercial that used the song likewise expresses the exhilaration of Christmas and parties, conveying how KFC supports people’s smiles.
Eternal, unchanging loveOda Tetsurō
Itsumademo Kawaranu Ai wo (Eternal, Unchanging Love) is a single by Tetsuro Oda released in March 1992.
It became a major hit after being featured in a Pocari Sweat commercial.
Since then, many songs used in Pocari Sweat ads have gone on to be hits, and this track can be said to have started that trend.
With its refreshing lyrics and soaring vocals, it’s a perfect match for a soft drink commercial.
White keySuzuki Ami
It was used as the commercial song for the new alpine snowboard brand “kissmark,” in which she herself appears, and it is also one of Ami Suzuki’s signature tracks.
It’s a classic winter song, characterized by a wistful, somehow nostalgic melody infused with Komuro’s distinctive style.
Kujira No. 12JUDY AND MARY
The song used in Honda Motor Co.’s “Live Dio” commercial still has a cool sound and lyrics full of openness, making it perfect for drives and the like.
The meaning of “12” comes from soccer jersey numbers, where No.
12 is considered the supporters’ number, so it’s said to signify a cheer song for Japan’s national soccer team.
Sly womanSha ran Q
Released in 1995 as Sharam Q’s seventh single, it became a major hit.
It is Sharam Q’s biggest hit, and in 2010 a slow ballad version of Zurui Onna—sung by Tsunku♂ specifically for the commercial—was used in Daihatsu Motor’s campaign ad “End of Eco-Car Subsidy.”