A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- [Funny Commercials] Hilarious! Memorable Ads
- Nescafé commercial songs: timeless classics, both new and nostalgic, that suit a rich aroma
- You've definitely heard it before! The song from the chocolate commercial
A must-see for those in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles (41–50)
LADY NAVIGATIONB’z
Written as the summer image song for Kanebo Cosmetics ’91, this was B’z’s first million-selling single.
It’s a 1991 track.
Some of you might picture the refreshing Maki Mizuno and hear the line “Nakanaka iiyo” in your head! The chorus is so catchy you can’t help but hum along.
It has a vibe that makes you want to dash off with confidence.
It’s also peak early-era B’z—Inaba dancing is just the best! The ’90s were on fire—both nostalgic and HOT!
A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles (51–60)
ifCHAGE and ASKA
It was used as the CM song for Panasonic’s “Shell Lock” headphone stereo, featuring CHAGE and ASKA.
Their first single since “SAY YES” in 1992.
The sound sparkles yet has a serene mood.
ASKA’s beautiful whispery vocals really stand out, wrapping you in gentleness.
It feels like a heartscape where many colors blend together.
Listening on a rattling train or in the bath might just lull you to sleep.
Perfect for when you’re seeking calm, gentle music.
A dream two hundred times biggerLetit go
Featured as the song for a Pocari Sweat commercial starring Emiri Nakayama, this second single became a hit and brought them fame.
Its refreshing melody and powerful vocals are perfect for summer and match the feel of the commercial.
It’s a shame they didn’t have hits after that.
Winter Fantasykazan
Released in 1995 as the pop duo Cousin’s third single, it became their biggest hit and the only one to reach the top 10 on the Oricon charts.
It was used in Sapporo Beer’s “Fuyu Monogatari” (Winter Story) commercial and is a soothing song known for its beautiful harmonies.
sonOkuda Tamio
Mari Hoshino appears in a Coca-Cola commercial song.
The final part of the lyrics isn’t even printed on the lyric sheet, and even now you can find various speculations about it online.
The melody has that unmistakable Tamio Okuda flair and is somewhat elusive, but perhaps that’s exactly why it grabs listeners’ hearts and won’t let go.
Every morningKahara Tomomi
It’s a song that makes you feel positive, like fresh morning light streaming in.
It carries a warm message that gently cheers on the you who grows little by little—better today than yesterday, and tomorrow than today.
Tomomi Kahara’s clear, high-toned voice makes the song’s bright worldview even more captivating.
This classic track, included on the album “storytelling” released in December 1997, was also used in a commercial for NTT PC Communications.
As one of the songs on a landmark album that sold over two million copies, it’s loved by many fans.
If you listen to it at the start of the day, it will surely give you forward-looking energy.
It’s also a perfect number for when you want to refresh your mood.
Legendary GirlMizuki Arisa
The debut single, released in May 1991, is a mid-tempo song written and composed by Ami Ozaki.
Depicting a girl who dreams of one day becoming the heroine of a sparkling story, the track features vocals mature beyond her 14 years and a graceful melody, earning the New Artist Award at the 33rd Japan Record Awards.
As the theme song for Kirin Beverage’s Chasse commercial, it became a household talking point and peaked at No.
5 on the Oricon charts.
Marking a confident first step as a singer, this work remains an enduring anthem that continues to encourage all who chase their dreams.