A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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A must-see for those in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles (41–50)
This is my way of life.PUFFY
It’s the song used in Shiseido’s “TISSERA” commercial and PUFFY’s biggest hit.
Its laid-back vibe and easy-to-sing melody made it popular, a karaoke standard back then and still frequently sung today.
When you listen to it, your body seems to loosen up and you somehow feel relaxed.
A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles (51–60)
energy flowSakamoto Ryuichi
“energy flow” is a track included on Ryuichi Sakamoto’s single “Ura BTTB,” released in May 1999.
It drew attention as the commercial song for Daiichi Sankyo Healthcare’s Regain EB tablets and became a million-selling hit.
It’s a piano-only instrumental piece that offers a calm, soothing experience.
Swaying feelingsZARD
This is a commercial that reminds us of the greatness of music through a scene of a mother and daughter tidying up their home.
In the middle of cleaning, the woman playing the mother finds an old MiniDisc stereo and a stack of MDs she used to use.
As she picks one up and gazes at it nostalgically, the woman playing the daughter searches for the song on Spotify and starts playing it.
Seeing her mother close her eyes the moment the intro starts and listen intently, the daughter simply says, “Nice.” Many viewers probably felt a tug at the heartstrings witnessing a timeless classic transcend generations.
By the way, the song is ZARD’s “Yureru Omoi” (“Shaking Heart”), one of ZARD’s signature tracks released in 1993.
Its distinctly ’90s, accessible melody and Izumi Sakai’s clear, beautiful vocals are utterly captivating.
KISS MEHimuro Kyosuke
When you think of Kyosuke Himuro, it’s got to be the song “KISS ME.” Released in 1992 as his ninth single, it became his biggest hit.
The track was also used in a commercial for Sanki Co., Ltd.’s “Boutique JOY.” People who do impressions of Himuro almost always choose this song, right? That’s how famous it is—beloved not only by fans but by a wide audience.
It’s a number that truly captures the essence of “Himurock.”
Boys＆GirlsHamasaki Ayumi
This is a song that represented 1999 and was featured in a commercial for Kao’s “AUBE.” It became a million-selling hit, catapulting Ayumi Hamasaki to fame and arguably making her a style icon for junior high and high school girls at the time.
It’s perfect for summer, and even now it gets the crowd going at live shows with call-and-response between Ayu and her fans.
HOT LIMITT.M.Revolution
T.M.Revolution’s “HOT LIMIT” is the eighth single, released in 1998, and it’s well-loved as a summer staple.
The energetic, digitally driven sound by Daisuke Asakura combined with Takanori Nishikawa’s powerful vocals emphasizes the heat and momentum of summer.
Including the provocative costume and distinctive world in the music video, it leaves the impression of being a signature song for T.M.Revolution.
Among the many commercials it’s been used in, the Mitsuya Cider ad was especially notable, where pairing it with Ichiro’s presence further highlighted the song’s intensity.
Every morningKahara Tomomi
It’s a song that makes you feel positive, like fresh morning light streaming in.
It carries a warm message that gently cheers on the you who grows little by little—better today than yesterday, and tomorrow than today.
Tomomi Kahara’s clear, high-toned voice makes the song’s bright worldview even more captivating.
This classic track, included on the album “storytelling” released in December 1997, was also used in a commercial for NTT PC Communications.
As one of the songs on a landmark album that sold over two million copies, it’s loved by many fans.
If you listen to it at the start of the day, it will surely give you forward-looking energy.
It’s also a perfect number for when you want to refresh your mood.