A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
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- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
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- Nescafé commercial songs: timeless classics, both new and nostalgic, that suit a rich aroma
- You've definitely heard it before! The song from the chocolate commercial
A must-see for those in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles (41–50)
Winter Fantasykazan
Released in 1995 as the pop duo Cousin’s third single, it became their biggest hit and the only one to reach the top 10 on the Oricon charts.
It was used in Sapporo Beer’s “Fuyu Monogatari” (Winter Story) commercial and is a soothing song known for its beautiful harmonies.
A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles (51–60)
Before you become a memorysupittsu
It was released in 1993 as Spitz’s seventh single.
A re-cut single from their fourth album, “Crispy!,” it became one of Spitz’s signature songs and marked their first entry on the Oricon charts.
In 1997, it was used as the CM song for Ajinomoto’s gift campaign.
Boys＆GirlsHamasaki Ayumi
This is a song that represented 1999 and was featured in a commercial for Kao’s “AUBE.” It became a million-selling hit, catapulting Ayumi Hamasaki to fame and arguably making her a style icon for junior high and high school girls at the time.
It’s perfect for summer, and even now it gets the crowd going at live shows with call-and-response between Ayu and her fans.
White keySuzuki Ami
It was used as the commercial song for the new alpine snowboard brand “kissmark,” in which she herself appears, and it is also one of Ami Suzuki’s signature tracks.
It’s a classic winter song, characterized by a wistful, somehow nostalgic melody infused with Komuro’s distinctive style.
A gentle feelingChara
This work is captivating for Chara’s gentle vocals and melody filled with warmth.
Released as a single in 1997, it holds an important place in Chara’s career.
Chosen as the song for Shiseido’s “Tissera J” commercial, it resonated with many people.
It has since been covered by various artists, and in 2016, Moka Kamishiraishi’s rendition for a “Gogo no Koucha” (Afternoon Tea) commercial became a hot topic.
The lyrics tenderly depict the feelings of a woman in love, striking a chord across generations, and the song remains beloved today.
It’s a heartwarming track perfect for peaceful moments spent with someone special.
A dream two hundred times biggerLetit go
Featured as the song for a Pocari Sweat commercial starring Emiri Nakayama, this second single became a hit and brought them fame.
Its refreshing melody and powerful vocals are perfect for summer and match the feel of the commercial.
It’s a shame they didn’t have hits after that.
Every morningKahara Tomomi
It’s a song that makes you feel positive, like fresh morning light streaming in.
It carries a warm message that gently cheers on the you who grows little by little—better today than yesterday, and tomorrow than today.
Tomomi Kahara’s clear, high-toned voice makes the song’s bright worldview even more captivating.
This classic track, included on the album “storytelling” released in December 1997, was also used in a commercial for NTT PC Communications.
As one of the songs on a landmark album that sold over two million copies, it’s loved by many fans.
If you listen to it at the start of the day, it will surely give you forward-looking energy.
It’s also a perfect number for when you want to refresh your mood.