A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
- Western songs from the 90s featured in commercials. A roundup of CM songs.
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- All-Time Nescafé Popular Commercials and Jingles Roundup
- [Funny Commercials] Hilarious! Memorable Ads
- You've definitely heard it before! The song from the chocolate commercial
A Must-See for People in Their 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (71–80)
Before you become a memorysupittsu
It was released in 1993 as Spitz’s seventh single.
A re-cut single from their fourth album, “Crispy!,” it became one of Spitz’s signature songs and marked their first entry on the Oricon charts.
In 1997, it was used as the CM song for Ajinomoto’s gift campaign.
super screamDIXIE TANTAS
This is a commercial that powerfully portrays Ichiro taking on soccer together with children.
By layering a unique animation—where an apple character breaks through vegetable characters—with their various expressions, it also conveys how easy Vermont Curry is to eat.
The song that further emphasizes the animation’s dynamism and powerful energy is DIXIE TANTAS’s “super scream.” Its light, funk-infused sound is striking, and when combined with the powerful vocals, it conveys a positive, uplifting feeling.
SHAKESMAP
SMAP’s “SHAKE” is the group’s 23rd single, released in 1996.
It was used as the theme song for their TV show and performed frequently at concerts, making it known as one of the group’s signature tracks.
With its light, dance-forward sound and vocals, along with the song’s lyrical worldview, it conveys a strong sense of fun.
The song was also featured in an NTT East Japan commercial in which the members appeared, lightly delivering the big news of reduced long-distance call rates.
Because it meshes with the buoyant track, the ad gives an impression that emphasizes enjoyment, exhilaration, and positive feelings.
Midsummer FruitSazan Ōrusutāzu
Southern All Stars’ “Manatsu no Kajitsu” (Midsummer Fruit) is a song released in 1990 as the theme for the film Inamura Jane.
Its gentle acoustic sound is striking, and the lyrics portray poignant summer scenes.
Among Southern All Stars’ many hits, it could be considered a signature ballad.
As for commercial use, it was featured in a Recruit TV ad for Weekly B-ing starring Keisuke Kuwata; the contrast between the sorrowful song playing and Kuwata’s rapid speech in the commercial left a memorable impression.
For the momentEvery Little Thing
“For the moment” is the fourth single by Every Little Thing, released in 1997.
It was featured in a commercial for Morinaga’s ICE BOX, became a hit, and marked the group’s first single to reach No.
1 on the Oricon charts.
The song is notable for vocalist Kaori Mochida’s refreshing voice.
ifCHAGE and ASKA
It was used as the CM song for Panasonic’s “Shell Lock” headphone stereo, featuring CHAGE and ASKA.
Their first single since “SAY YES” in 1992.
The sound sparkles yet has a serene mood.
ASKA’s beautiful whispery vocals really stand out, wrapping you in gentleness.
It feels like a heartscape where many colors blend together.
Listening on a rattling train or in the bath might just lull you to sleep.
Perfect for when you’re seeking calm, gentle music.
Galaxy GirlKadamatsu Toshiki
This commercial depicts Yuki Minagawa training for track and field in a near-futuristic world, while showcasing Aquarius alongside her to highlight its compatibility with sports.
It also introduces Aquarius as the official sports drink of the World Athletics Championships, and the unique worldview gives a sense that it’s a drink from the future.
The song used to emphasize the floating sensation created by this distinctive world is Toshiki Kadomatsu’s “Galaxy Girl.” Its gentle, soothing sound leaves an impression, and the electronic tones that chime in like accents create a mysterious atmosphere.