A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- You've definitely heard it before! The song from the chocolate commercial
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- All-Time Nescafé Popular Commercials and Jingles Roundup
- [Funny Commercials] Hilarious! Memorable Ads
A Must-See for People in Their 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (71–80)
SHAKESMAP
SMAP’s “SHAKE” is the group’s 23rd single, released in 1996.
It was used as the theme song for their TV show and performed frequently at concerts, making it known as one of the group’s signature tracks.
With its light, dance-forward sound and vocals, along with the song’s lyrical worldview, it conveys a strong sense of fun.
The song was also featured in an NTT East Japan commercial in which the members appeared, lightly delivering the big news of reduced long-distance call rates.
Because it meshes with the buoyant track, the ad gives an impression that emphasizes enjoyment, exhilaration, and positive feelings.
super screamDIXIE TANTAS
This is a commercial that powerfully portrays Ichiro taking on soccer together with children.
By layering a unique animation—where an apple character breaks through vegetable characters—with their various expressions, it also conveys how easy Vermont Curry is to eat.
The song that further emphasizes the animation’s dynamism and powerful energy is DIXIE TANTAS’s “super scream.” Its light, funk-infused sound is striking, and when combined with the powerful vocals, it conveys a positive, uplifting feeling.
Don’t wanna cryAmuro Namie
“Don’t wanna cry” is Namie Amuro’s fifth single, released in March 1996.
It was featured in a commercial for DyDo Drinco’s “mistio” and became a major hit.
Namie Amuro herself appears in the commercial.
It is also one of the emblematic songs produced by Tetsuya Komuro that were popular in the 1990s.
ChristmasJUDY AND MARY
It was released in 1994 as JUDY AND MARY’s fifth single.
As the B-side to the single “Cheese ‘PIZZA’,” it was the band’s first Christmas song and has a very cute finish.
It was used for Tokai Bank’s Christmas campaign.
One more time,One more chanceYamazaki Masayoshi
This is a Maker’s Mark commercial featuring Shun Oguri in the role of Dracula.
Oguri speaks to the woman he loves, telling her he wants to spend the next life together as well, but she replies, “You’re immortal—there is no next life for you, is there?” It’s a poignantly bittersweet story.
The ad is striking in that there is no spoken audio; the dialogue appears only as subtitles, while the background music is Masayoshi Yamazaki’s “One more time, One more chance.” The lyrics, which depict a man endlessly searching for someone precious he has lost, make for a touching, heartrending ballad.
Tomorrow, when spring comesMatsu Takako
This is the memorable debut single of Takako Matsu, who had already earned high acclaim as an actress.
Released in March 1997, it was also featured in an NTT commercial and became a hit, selling about 500,000 copies.
The warm, springlike melody—like sunlight filtering through the trees—matches perfectly with her clear, translucent voice.
The lyrics depict bittersweet memories of days gone by and a poignant longing for someone dear.
The scenes from those days, when you simply watched “you” devoted to your passion, come vividly to mind.
Listening to it in the season when farewells and new encounters intersect—graduations, new beginnings—might fill your heart with both nostalgia and hope for the future.
Sons and Daughters ~ More than that, what I want to say isCHAGE and ASKA
This is a 1994 commercial for Subaru’s kei car, the VIVIO.
The purple body color—something you’d hardly believe was a factory option and unimaginable today—is super cute and catchy, isn’t it? The VIVIO has a sporty image and enjoys lasting popularity among car enthusiasts, but this ad highlights its compact size, nimble handling, and generous cargo capacity.
For the background music, they again used a song by CHAGE and ASKA, as in past VIVIO commercials.
It’s a track carrying a message to children, with a near–a cappella arrangement that’s both beautiful and powerful.