RAG MusicCM
Lovely commercial jingle

A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles

When you hear “commercials from the ’90s,” which ones come to mind?

For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.

In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!

We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.

These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.

A Must-See for People in Their 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (71–80)

KFC 1992 Christmas Commercial

KAN’s Christmas SongKAN

This commercial conveys the idea that fried chicken is an essential Christmas menu item and encourages people to choose KFC for the holiday, all while showcasing the festive atmosphere of the season.

It highlights how KFC supports a joyful Christmas and introduces limited-edition gifts to emphasize the fun.

The song that further amplifies the merriment depicted in the visuals is “KAN’s Christmas Song.” Its a cappella, voice-only arrangement is striking, and its hymn-like structure evokes both the solemnity and the joy of Christmas.

House Foods Vermont Curry 1997 TV commercial

Let’s go! Tough guypuropera

Propeller: “Let’s Go! Tough Guy”
Let's go! Tough guypuropera

It’s a commercial that highlights how curry connects to happiness, shown through children making curry and Ichiro staying close by their side.

The kids’ smiling faces also clearly convey how easy Vermont Curry is to enjoy.

The song that further accentuates the cheerful atmosphere of everyone working together to cook is “Let’s Go! Tough Guy” by Propeller.

Its powerful band sound and straightforward, impactful vocals are memorable, evoking an image of energetically striding into the future.

Ersene

As if gently enveloping…MISIA

MISIA – As If to Embrace… (Official HD Music Video)
As if gently enveloping…MISIA

MISIA’s “Tsutsumi Komu Yō ni…” was released in 1998 as her debut single, and it has remained one of her signature songs.

Its overlapping layers of a strong, resonant rhythm and powerful vocals are striking; while the overall tone is gentle, it also conveys an uplifting energy that makes you want to move.

The music video features dance, which reinforces the impression that the track showcases its sense of rhythm.

The song was also used in a commercial for ELSEREINE (Erséne), where the strength of women striving for their ideal figure is emphasized through its pairing with the music.

Coca-Cola Aquarius Neo 1993

lipsGEARS

“Lips” GEARS (High Quality Audio)
lipsGEARS

This commercial portrays Yuki Uchida energetically dashing around the seaside while conveying the importance of hydration through a distinctive worldview.

A face made of water appears before her, leading from a suggestion to hydrate to a dynamic scene of her gulping down Aquarius Neo.

The song that further emphasizes the freshness and boldness of these visuals is GEARS’ “Kuchibiru.” Its structure—funky sound paired with a powerful vocal—leaves a strong impression, and the balance of lightness and drive creates a unique momentum and mood.

Easy★RiderOkuda Tamio

Tamio Okuda “Easy★Rider” OFFICIAL MUSIC VIDEO
Easy★RiderOkuda Tamio

Eiju★Rider is Tamio Okuda’s sixth single, released in June 1996.

At the time, it was featured in a Nissan Wingroad commercial and became a hit.

Since then, the song has frequently been used in commercials and on television, making it well known across a wide range of generations.

ChristmasJUDY AND MARY

It was released in 1994 as JUDY AND MARY’s fifth single.

As the B-side to the single “Cheese ‘PIZZA’,” it was the band’s first Christmas song and has a very cute finish.

It was used for Tokai Bank’s Christmas campaign.

Ikebukuro P’PARCO

Tonight is Boogie BackOzawa Kenji

Kenji Ozawa featuring Scha Dara Parr – Tonight is Boogie Back (nice vocal)
Tonight is Boogie BackOzawa Kenji

Kenji Ozawa and Schadaraparr’s “Konya wa Boogie Back” is a track notable for its refreshing vocals layered with laid-back rap.

Including the sound and rhythm, it gives a strong impression of relaxed ease, conveying a sense of fun that comes from being at ease.

The song is used in a commercial promoting the opening of Ikebukuro P’PARCO, and the sight of Kenji Ozawa and Schadaraparr bursting out of a colorful room suggests the fun that awaits there.