A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- [Funny Commercials] Hilarious! Memorable Ads
- Nescafé commercial songs: timeless classics, both new and nostalgic, that suit a rich aroma
- You've definitely heard it before! The song from the chocolate commercial
A Must-See for Your 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (91–100)
Sand of the SkirtUA
This commercial featuring UA is for the R2, a kei car.
It shows UA buying a picture book at a bookstore and then reading it with a child by the riverside.
It highlights that the car is perfect for everyday use like shopping, as well as for short outings.
The BGM in this commercial is “Suna on the Skirt,” sung by UA.
With its steelpan sound and tropical vibe, it’s the kind of song that makes you want to sway along.
Rescue completeTōkyō Banana Bōizu & Hashi Yukio
This commercial depicts the Aquarius Rescue Team rushing to people suffering from the heat and saving them with hydration.
The Rescue Team is especially striking—their unique outfits and movements, and the fact that no words are spoken until the end, create a mysterious worldview.
The music that further accentuates this distinctive atmosphere is “Rescue Complete” by Tokyo Banana Boys & Yukio Hashi.
Set to a gentle rhythm reminiscent of enka and kayōkyoku, the song sings about rescue, adding a unique vibe on the musical side as well.
Galaxy GirlKadamatsu Toshiki
This commercial depicts Yuki Minagawa training for track and field in a near-futuristic world, while showcasing Aquarius alongside her to highlight its compatibility with sports.
It also introduces Aquarius as the official sports drink of the World Athletics Championships, and the unique worldview gives a sense that it’s a drink from the future.
The song used to emphasize the floating sensation created by this distinctive world is Toshiki Kadomatsu’s “Galaxy Girl.” Its gentle, soothing sound leaves an impression, and the electronic tones that chime in like accents create a mysterious atmosphere.
ALICEMy Little Lover
“ALICE” is the fourth single by My Little Lover, released in April 1996.
It became a hit after being featured as the theme song for Morinaga’s ICE BOX commercial.
The commercial stars AKKO, the vocalist of My Little Lover.
The song is inspired by Alice in Wonderland, and its distinctive lyrics leave a strong impression.
Farewell, my beloved dangersJUN SKY WALKER(S)
It was used in a TDK cassette tape commercial, and its catchy ballad melody made a strong impression.
It became a hit at the time and one of JUN SKY WALKER(S)’s signature songs.
Although the band is strongly associated with hard-hitting rock ’n’ roll, this track reveals a different side of them.
Isozaki Akiko
This is the CM song for Camera no Doi, featuring actress Akiko Isozaki, who also provides the vocals.
It’s a parody of “Vacation,” a song by The Go-Go’s, a popular American girl band from the 1980s.
While capturing the upbeat feel of the original, it highlights Camera no Doi’s low prices and everyday accessibility.
The scenes where Akiko Isozaki explains the store while in curious situations—like hanging onto a rope or riding a broom—are also key elements that make the commercial engaging.
One more time,One more chanceYamazaki Masayoshi
This is a Maker’s Mark commercial featuring Shun Oguri in the role of Dracula.
Oguri speaks to the woman he loves, telling her he wants to spend the next life together as well, but she replies, “You’re immortal—there is no next life for you, is there?” It’s a poignantly bittersweet story.
The ad is striking in that there is no spoken audio; the dialogue appears only as subtitles, while the background music is Masayoshi Yamazaki’s “One more time, One more chance.” The lyrics, which depict a man endlessly searching for someone precious he has lost, make for a touching, heartrending ballad.