A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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A Must-See for Your 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (91–100)
lipsGEARS
This commercial portrays Yuki Uchida energetically dashing around the seaside while conveying the importance of hydration through a distinctive worldview.
A face made of water appears before her, leading from a suggestion to hydrate to a dynamic scene of her gulping down Aquarius Neo.
The song that further emphasizes the freshness and boldness of these visuals is GEARS’ “Kuchibiru.” Its structure—funky sound paired with a powerful vocal—leaves a strong impression, and the balance of lightness and drive creates a unique momentum and mood.
Galaxy GirlKadamatsu Toshiki
This commercial depicts Yuki Minagawa training for track and field in a near-futuristic world, while showcasing Aquarius alongside her to highlight its compatibility with sports.
It also introduces Aquarius as the official sports drink of the World Athletics Championships, and the unique worldview gives a sense that it’s a drink from the future.
The song used to emphasize the floating sensation created by this distinctive world is Toshiki Kadomatsu’s “Galaxy Girl.” Its gentle, soothing sound leaves an impression, and the electronic tones that chime in like accents create a mysterious atmosphere.
Sukisa ~Ticket To Love~TOKIO
This is a 1996 commercial featuring Tomoya Nagase, who served as the guitarist and vocalist of TOKIO.
It’s memorable for its impactful direction: Nagase, appearing in a city advertisement, suddenly starts singing and then bursts out on a skateboard.
His fresh, charming smile as a teenager at the time is truly appealing.
The song he performs in the CM is TOKIO’s “Sukisa ~Ticket To Love~,” released in 1995.
It’s a track that portrays passionate feelings of love, with a catchy melody that sticks in your head after just one listen.
Time goes byEvery Little Thing
“Time goes by,” the eighth single by Every Little Thing, was released in 1998.
This track became a million-seller and stands as the group’s best-selling single.
At the time, it served as the theme song for a TV drama and was also featured in a commercial for Toyota’s HILUX SURF SSR-V.
For those who remember when it was a hit, many would likely call it a song filled with memories—one that brings them back to that era whenever they hear it.
Roller Coaster RomanceKinKi Kids
This commercial portrays the two members of KinKi Kids enjoying Okinawa, conveying a sense of exhilaration amid beautiful scenery.
It doesn’t just show them diving into the ocean, but also enjoying activities like canoeing and beach volleyball, expressing the variety of fun that awaits.
Further enhancing the refreshing sense of elation depicted in the footage is the song “Jetcoaster Romance” by KinKi Kids.
Its lyrics capture the shifting emotions of a summer romance, and together with its light, buoyant sound, it evokes the image of savoring the joys of love.
Blown by the windMoritaka Chisato
This commercial depicts Chisato Moritaka and her friends traveling through Kyushu and Okinawa, expressing the excitement of encountering new things.
It features various sightseeing spots and local specialties, and by showing them in their hands, it conveys the joy of experiences unique to the region.
Further amplifying the fun and refreshing atmosphere portrayed in the footage is Chisato Moritaka’s “Kaze ni Fukarete.” With a band sound that has depth and hints of folk influences, it conveys bittersweet emotions carried on its gentle tones.
Precisely because the sound also feels tender, the song communicates a will to move forward with positivity.
Merry Christmas to the worldCHAGE and ASKA
This commercial conveys the excitement of both the event and the act of driving by showing someone behind the wheel of a Subaru VIVIO as they go about their Christmas shopping.
The scene of parking in a tight spot is memorable, highlighting the comfort that only a compact car can offer.
The song that further accentuates the excitement depicted in the footage is CHAGE and ASKA’s “Merry X’mas to the World.” With its gentle, Christmas-evoking sound and vocals, the layered singing also evokes a sense of human connection.