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A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles

When you hear “commercials from the ’90s,” which ones come to mind?

For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.

In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!

We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.

These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.

A Must-See for Your 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (91–100)

SUBARU Stella R2

Sand of the SkirtUA

UA – Sand in the Skirt (Official Video)
Sand of the SkirtUA
Subaru R2 commercial

This commercial featuring UA is for the R2, a kei car.

It shows UA buying a picture book at a bookstore and then reading it with a child by the riverside.

It highlights that the car is perfect for everyday use like shopping, as well as for short outings.

The BGM in this commercial is “Suna on the Skirt,” sung by UA.

With its steelpan sound and tropical vibe, it’s the kind of song that makes you want to sway along.

Easy★RiderOkuda Tamio

Tamio Okuda “Easy★Rider” OFFICIAL MUSIC VIDEO
Easy★RiderOkuda Tamio

Eiju★Rider is Tamio Okuda’s sixth single, released in June 1996.

At the time, it was featured in a Nissan Wingroad commercial and became a hit.

Since then, the song has frequently been used in commercials and on television, making it well known across a wide range of generations.

Don’t wanna cryAmuro Namie

Namie Amuro – Don’t wanna cry (TK PAN PACIFIC TOUR ’97 1997.05.27)
Don't wanna cryAmuro Namie

“Don’t wanna cry” is Namie Amuro’s fifth single, released in March 1996.

It was featured in a commercial for DyDo Drinco’s “mistio” and became a major hit.

Namie Amuro herself appears in the commercial.

It is also one of the emblematic songs produced by Tetsuya Komuro that were popular in the 1990s.

ChristmasJUDY AND MARY

It was released in 1994 as JUDY AND MARY’s fifth single.

As the B-side to the single “Cheese ‘PIZZA’,” it was the band’s first Christmas song and has a very cute finish.

It was used for Tokai Bank’s Christmas campaign.

TemptationGLAY

“Temptation” is GLAY’s 13th single, released in April 1998.

Chosen as the theme song for TDK’s MiniDisc commercials, and coinciding with the band’s peak popularity, it became a huge hit, ranking as the best-selling single of 1998.

At the time, many young people listened to music on MDs, so it was a song frequently heard in commercials.

IT’S ONLY LOVEFukuyama Masaharu

Masaharu Fukuyama / It’s Only Love [PV]
IT'S ONLY LOVEFukuyama Masaharu

“IT’S ONLY LOVE” is Masaharu Fukuyama’s ninth single, released in March 1994.

It was used in a Daido “Blend Coffee” commercial and became a major hit at the time.

For Fukuyama, it was his first million-selling single.

He also appeared in the commercial himself, which drew additional attention.

It might be a summer that changes your life.Nishida Hikaru

Hikaru Nishida – It Might Be a Summer That Changes Your Life
It might be a summer that changes your life.Nishida Hikaru

It was chosen as the CM song for Asahi Draft Beer “Z.” It’s a hot track with a catchy, passionate melody and lyrics that are perfect for summer.

Because it’s intense, it’s pretty tough to sing at karaoke, but people from that generation will definitely get fired up.