A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
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A Must-See for Your 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (91–100)
I miss youMatsuda Seiko
Among Seiko Matsuda’s songs, “Anata ni Aitakute ~Missing You~” is especially popular with women.
As the title suggests, it’s a love song, released as a single in 1996, and it was used as the image song for Canon’s “PIXEL” commercial.
It’s also one of Matsuda’s signature tracks, performed multiple times on NHK’s Kōhaku Uta Gassen.
Told from a woman’s perspective, it’s a heartrending love song—a tear-jerking breakup ballad filled with lingering feelings for the one who got away.
EZ DO DANCETRF
EZ DO DANCE, TRF’s third single released in 1993.
When you think of TRF, this is the song—it became a signature track and a long-running hit that you still hear in all kinds of settings.
The song was used in Shiseido’s Sea Breeze “Sea Breeze ’93” commercial, in which TRF members also appeared.
It’s been covered and danced to by numerous groups, features in video games, and is frequently heard as a go-to dance track for diet/exercise routines.
A must-see for people in their 30s and 40s! A collection of nostalgic 1990s commercial jingles (101–110)
One more time,One more chanceYamazaki Masayoshi
This is a Maker’s Mark commercial featuring Shun Oguri in the role of Dracula.
Oguri speaks to the woman he loves, telling her he wants to spend the next life together as well, but she replies, “You’re immortal—there is no next life for you, is there?” It’s a poignantly bittersweet story.
The ad is striking in that there is no spoken audio; the dialogue appears only as subtitles, while the background music is Masayoshi Yamazaki’s “One more time, One more chance.” The lyrics, which depict a man endlessly searching for someone precious he has lost, make for a touching, heartrending ballad.
Winter,againGLAY
GLAY’s biggest-selling hit, “Winter, again.” It’s a staple winter song you hear from all around once the season arrives.
Released in 1999 as GLAY’s 16th single, it was also used as the JR East “JR SKI SKI” commercial song that season.
The music video—featuring the band singing and playing on a snow-covered mountain—is also very famous and striking.
It’s a deeply moving number that makes you think of someone special.
Blown by the windMoritaka Chisato
This commercial depicts Chisato Moritaka and her friends traveling through Kyushu and Okinawa, expressing the excitement of encountering new things.
It features various sightseeing spots and local specialties, and by showing them in their hands, it conveys the joy of experiences unique to the region.
Further amplifying the fun and refreshing atmosphere portrayed in the footage is Chisato Moritaka’s “Kaze ni Fukarete.” With a band sound that has depth and hints of folk influences, it conveys bittersweet emotions carried on its gentle tones.
Precisely because the sound also feels tender, the song communicates a will to move forward with positivity.
No no darlin’CHAGE and ASKA
This is a commercial for the VIVIO, which was sold in the 1990s and still enjoys strong popularity among some car enthusiasts.
While three-cylinder engines are common for kei cars, this model features a four-cylinder engine, as highlighted in the ad.
Despite that uncommon specification, the commercial emphasizes everyday practicality by showing a woman using the VIVIO for shopping, showcasing its nimbleness and convenience for daily use.
To underscore that approachable feel, the ad uses CHAGE and ASKA’s “No no darlin’.” The song’s moody, sweet vocals and accompaniment, along with lyrics that express affection for a loved one, leave a strong impression—it’s a track you can’t help but become absorbed in.
Merry Christmas to the worldCHAGE and ASKA
This commercial conveys the excitement of both the event and the act of driving by showing someone behind the wheel of a Subaru VIVIO as they go about their Christmas shopping.
The scene of parking in a tight spot is memorable, highlighting the comfort that only a compact car can offer.
The song that further accentuates the excitement depicted in the footage is CHAGE and ASKA’s “Merry X’mas to the World.” With its gentle, Christmas-evoking sound and vocals, the layered singing also evokes a sense of human connection.