A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
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A Must-See for Your 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (91–100)
Merry Christmas to the worldCHAGE and ASKA
This commercial conveys the excitement of both the event and the act of driving by showing someone behind the wheel of a Subaru VIVIO as they go about their Christmas shopping.
The scene of parking in a tight spot is memorable, highlighting the comfort that only a compact car can offer.
The song that further accentuates the excitement depicted in the footage is CHAGE and ASKA’s “Merry X’mas to the World.” With its gentle, Christmas-evoking sound and vocals, the layered singing also evokes a sense of human connection.
Isozaki Akiko
This is the CM song for Camera no Doi, featuring actress Akiko Isozaki, who also provides the vocals.
It’s a parody of “Vacation,” a song by The Go-Go’s, a popular American girl band from the 1980s.
While capturing the upbeat feel of the original, it highlights Camera no Doi’s low prices and everyday accessibility.
The scenes where Akiko Isozaki explains the store while in curious situations—like hanging onto a rope or riding a broom—are also key elements that make the commercial engaging.
A must-see for people in their 30s and 40s! A collection of nostalgic 1990s commercial jingles (101–110)
Synchronized LoveJoe Rinoie
This is a song by singer-songwriter Joe Rinoie, created as a commercial jingle for Takefuji.
The commercial, featuring women dancing to the track in a distinctive atmosphere, became a huge hit and inspired various parodies, including sketches on variety shows.
Originally, only the chorus phrase used in the commercial existed, but due to the ad’s success and requests for a full version, the rest of the song was later composed.
Since the chorus lyrics are in English, some people might associate it with Western music, but an interesting point is that the song was actually written by a Japanese singer-songwriter and, aside from the chorus, features Japanese lyrics.
my graduationSPEED
This song, “my graduation,” which was used as the commercial theme for Nissin Foods’ “Nissin Yakisoba U.F.O.” featuring the members of SPEED, is the group’s sixth single, released in 1998.
As the title suggests, it has become a staple graduation song, yet it carries a very mature tone—a poignant love song that resonates deeply.
It’s a track that expresses feelings for someone once loved, someone who remains in the heart.
ALICEMy Little Lover
“ALICE” is the fourth single by My Little Lover, released in April 1996.
It became a hit after being featured as the theme song for Morinaga’s ICE BOX commercial.
The commercial stars AKKO, the vocalist of My Little Lover.
The song is inspired by Alice in Wonderland, and its distinctive lyrics leave a strong impression.
Farewell, my beloved dangersJUN SKY WALKER(S)
It was used in a TDK cassette tape commercial, and its catchy ballad melody made a strong impression.
It became a hit at the time and one of JUN SKY WALKER(S)’s signature songs.
Although the band is strongly associated with hard-hitting rock ’n’ roll, this track reveals a different side of them.
How to be a GirlAmuro Namie
It was used as the commercial song for Shiseido’s “Sea Breeze ’97,” in which she also appeared.
Produced by Tetsuya Komuro, it’s also known for its choreography by the famous KABA-chan.
With a powerful, summery vibe, the song became a major hit.
In conclusion
We introduced lots of songs that were used in commercials aired in the 1990s. They ranged from nostalgic tracks you might be hearing again after a long time to J-pop tunes that are still beloved as classics today! If you find yourself thinking, “I remember the commercial that used this song,” try looking up the actual CM footage too!