A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
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A Must-See for People in Their 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (71–80)
Let’s go! Tough guypuropera
It’s a commercial that highlights how curry connects to happiness, shown through children making curry and Ichiro staying close by their side.
The kids’ smiling faces also clearly convey how easy Vermont Curry is to enjoy.
The song that further accentuates the cheerful atmosphere of everyone working together to cook is “Let’s Go! Tough Guy” by Propeller.
Its powerful band sound and straightforward, impactful vocals are memorable, evoking an image of energetically striding into the future.
Roller Coaster RomanceKinKi Kids
This commercial portrays the two members of KinKi Kids enjoying Okinawa, conveying a sense of exhilaration amid beautiful scenery.
It doesn’t just show them diving into the ocean, but also enjoying activities like canoeing and beach volleyball, expressing the variety of fun that awaits.
Further enhancing the refreshing sense of elation depicted in the footage is the song “Jetcoaster Romance” by KinKi Kids.
Its lyrics capture the shifting emotions of a summer romance, and together with its light, buoyant sound, it evokes the image of savoring the joys of love.
Sons and Daughters ~ More than that, what I want to say isCHAGE and ASKA
This is a 1994 commercial for Subaru’s kei car, the VIVIO.
The purple body color—something you’d hardly believe was a factory option and unimaginable today—is super cute and catchy, isn’t it? The VIVIO has a sporty image and enjoys lasting popularity among car enthusiasts, but this ad highlights its compact size, nimble handling, and generous cargo capacity.
For the background music, they again used a song by CHAGE and ASKA, as in past VIVIO commercials.
It’s a track carrying a message to children, with a near–a cappella arrangement that’s both beautiful and powerful.
A Must-See for Your 30s and 40s! A Compilation of Nostalgic 1990s Commercial Jingles (81–90)
Someday Merry ChristmasB’z
B’z’s “Itsuka no Merry Christmas” is a song included on the 1992 mini-album “FRIENDS,” and it’s well-loved as a winter classic.
It’s a representative ballad for the duo, creating a unique world through the blend of gentle instrumentation and powerful vocals.
The lyrics have a narrative quality, evoking warm feelings amid the cold of winter.
The song was used in a Pepsi Nex commercial themed around Christmas, depicting the happiness of couples during the holiday.
By showing the falling snow and conveying the cold, the joyful smiles and warm emotions stand out even more.
As if gently enveloping…MISIA
MISIA’s “Tsutsumi Komu Yō ni…” was released in 1998 as her debut single, and it has remained one of her signature songs.
Its overlapping layers of a strong, resonant rhythm and powerful vocals are striking; while the overall tone is gentle, it also conveys an uplifting energy that makes you want to move.
The music video features dance, which reinforces the impression that the track showcases its sense of rhythm.
The song was also used in a commercial for ELSEREINE (Erséne), where the strength of women striving for their ideal figure is emphasized through its pairing with the music.
This is my way of life.PUFFY
Puffy’s “Kore ga Watashi no Ikiru Michi” (“This Is the Way I Live”) is one of the duo’s signature songs and drew attention for being both written and composed by Tamio Okuda.
Its laid-back sound, which evokes a hint of languidness, combined with their relaxed vocals, leaves a strong impression, conveying the simple joys of everyday life.
The song was also used in a Shiseido Tissela commercial, where the two members of Puffy sing in a colorful, whimsical world and interact in conversation, expressing Tissela’s rich fragrance and a sense of relaxation.
Winter,againGLAY
GLAY’s “Winter, again” was released in 1999 as their 16th single, and it’s a signature song for the band that’s cherished as a winter classic.
Its structure is striking, moving from a poignant mood that evokes the chill of winter to a gradual build in intensity toward the chorus, conveying a sense of strength to get through the season.
The song was used in JR East’s “JR SKI SKI” commercials, which was one of the factors that helped it become a well-known winter staple.
Because it overlaps so well with the feelings of winter’s cold and the sparkle of snow, it vividly highlights the excitement of heading into snowy landscapes.