A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
- Western songs from the 90s featured in commercials. A roundup of CM songs.
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- All-Time Nescafé Popular Commercials and Jingles Roundup
- [Funny Commercials] Hilarious! Memorable Ads
- You've definitely heard it before! The song from the chocolate commercial
A must-see for those in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles (41–50)
White keySuzuki Ami
It was used as the commercial song for the new alpine snowboard brand “kissmark,” in which she herself appears, and it is also one of Ami Suzuki’s signature tracks.
It’s a classic winter song, characterized by a wistful, somehow nostalgic melody infused with Komuro’s distinctive style.
In the Sun and the DustCHAGE and ASKA
Released in January 1991, this is a single cut from the album SEE YA.
ASKA wrote and composed it with the desire to create an anthem to youth, expressing the struggles of young people chasing dreams and hopes through a dramatic melody.
It was used as the CM song for Nissin Cup Noodles Red Zone and as the ending theme for Fuji TV’s TIME3, reaching No.
3 on the Oricon weekly chart and selling over 500,000 copies.
Blending exhilaration with a touch of poignancy, this song will gently give you a push forward when you want to keep moving ahead despite hitting walls.
KISSPRINCESS PRINCESS
Released in May 1991 as PRINCESS PRINCESS’s 11th single, this song features lyrics co-written by Kyoko Tomita and Kanako Nakayama, with composition by Kaori Okui.
Chosen for Suntory Foods’ “Kōcha no Ki” commercial, it reached No.
1 on the Oricon weekly chart and became their final number-one hit.
Certified Platinum with sales exceeding 400,000 copies, the track stands out for its brisk rhythm and liberating, anthemic chorus—an irresistible blend of rock and pop.
In an era shadowed by anxieties over what was being lost, their bright, exhilarating song offered encouragement to many.
Ishimaru Denki Song
Ishimaru Denki was a chain of consumer electronics retailers centered in Akihabara and operating throughout the Kanto region.
Founded in 1945, it had a long history and was a store that symbolized Akihabara’s electronics district.
In 2012, the brand was unified under the Edion name, but it continues to be remembered as an indispensable presence in Akihabara’s electric town.
Its TV commercial jingle, delivered with a catchy melody, was also one of its attractions, straightforwardly expressing its friendly feel, the large size of its stores, and the idea that you could find just about anything there.
WingChinen Rina
It was featured in Shiseido’s “Tissela Frozen Blue” commercial, became a massive hit, and is also the biggest hit of their career.
The vocals are characterized by a clear, soaring high register that perfectly matches the refreshing, uplifting lyrics.
It’s a classic you’ll want to listen to when summer comes.
HELLO, IT’S MEL⇔R
It was also used as the commercial song for Glico Pocky’s “Four Sisters Story,” which featured four popular women of the time, including Riho Makise, and it became a long-running hit that stayed on the charts for 23 weeks.
The wistful, gentle melody suits winter and invites a quiet, immersive listen.
Romantic Flightkome kome CLUB
Kome Kome Club’s “Roman Hikō” is the group’s tenth single, released in 1990, and one of their signature songs.
Its distinctive, floating sound layered with powerful vocals leaves a strong impression, clearly conveying a sense of fun and exhilaration.
It’s also noteworthy that the song was reportedly written with the aim of getting an airline commercial offer—and, just as intended, it was chosen for a JAL commercial, which drew further attention.
It’s a refreshing track that seems to capture the excitement of setting off on a journey to somewhere unknown.