A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
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- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
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- Nescafé commercial songs: timeless classics, both new and nostalgic, that suit a rich aroma
- You've definitely heard it before! The song from the chocolate commercial
A must-see for those in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles (41–50)
This is my way of life.PUFFY
It’s the song used in Shiseido’s “TISSERA” commercial and PUFFY’s biggest hit.
Its laid-back vibe and easy-to-sing melody made it popular, a karaoke standard back then and still frequently sung today.
When you listen to it, your body seems to loosen up and you somehow feel relaxed.
I want to take only you away just like this.DEEN
DEEN’s debut single, “Konomama Kimi Dake o Ubaisaritai,” released in 1993.
The song was used in a commercial for NTT Docomo’s pager, and despite being a debut single, it became a big hit and DEEN’s biggest hit song.
Composed by Tetsurō Oda, there is also a self-cover version by him, and many other artists have covered this poignant ballad as well.
LADY NAVIGATIONB’z
Written as the summer image song for Kanebo Cosmetics ’91, this was B’z’s first million-selling single.
It’s a 1991 track.
Some of you might picture the refreshing Maki Mizuno and hear the line “Nakanaka iiyo” in your head! The chorus is so catchy you can’t help but hum along.
It has a vibe that makes you want to dash off with confidence.
It’s also peak early-era B’z—Inaba dancing is just the best! The ’90s were on fire—both nostalgic and HOT!
ifCHAGE and ASKA
It was used as the CM song for Panasonic’s “Shell Lock” headphone stereo, featuring CHAGE and ASKA.
Their first single since “SAY YES” in 1992.
The sound sparkles yet has a serene mood.
ASKA’s beautiful whispery vocals really stand out, wrapping you in gentleness.
It feels like a heartscape where many colors blend together.
Listening on a rattling train or in the bath might just lull you to sleep.
Perfect for when you’re seeking calm, gentle music.
A dream two hundred times biggerLetit go
Featured as the song for a Pocari Sweat commercial starring Emiri Nakayama, this second single became a hit and brought them fame.
Its refreshing melody and powerful vocals are perfect for summer and match the feel of the commercial.
It’s a shame they didn’t have hits after that.
In the Sun and the DustCHAGE and ASKA
Released in January 1991, this is a single cut from the album SEE YA.
ASKA wrote and composed it with the desire to create an anthem to youth, expressing the struggles of young people chasing dreams and hopes through a dramatic melody.
It was used as the CM song for Nissin Cup Noodles Red Zone and as the ending theme for Fuji TV’s TIME3, reaching No.
3 on the Oricon weekly chart and selling over 500,000 copies.
Blending exhilaration with a touch of poignancy, this song will gently give you a push forward when you want to keep moving ahead despite hitting walls.
Ishimaru Denki Song
Ishimaru Denki was a chain of consumer electronics retailers centered in Akihabara and operating throughout the Kanto region.
Founded in 1945, it had a long history and was a store that symbolized Akihabara’s electronics district.
In 2012, the brand was unified under the Edion name, but it continues to be remembered as an indispensable presence in Akihabara’s electric town.
Its TV commercial jingle, delivered with a catchy melody, was also one of its attractions, straightforwardly expressing its friendly feel, the large size of its stores, and the idea that you could find just about anything there.
