A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
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A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles (51–60)
YOU DON’T GIVE UPKahara Tomomi
A gentle, heartwarming single by Tomomi Kahala where piano and strings softly embrace the listener—her tenth single.
Originally a recut from the acclaimed 1997 album “storytelling,” it was released as a single in April 1998.
The song’s appeal lies in its warm message of encouragement, as if gently nudging someone you care about forward.
Kahala’s vocals express this with delicate yet resolute strength.
It was also featured in a Kanebo Cosmetics commercial and reached No.
7 on the Oricon weekly chart.
It’s the kind of anthem that gives you the courage to face tomorrow, whether you want to cheer someone on or need support when you feel like you might falter yourself.
A dream two hundred times biggerLetit go
Featured as the song for a Pocari Sweat commercial starring Emiri Nakayama, this second single became a hit and brought them fame.
Its refreshing melody and powerful vocals are perfect for summer and match the feel of the commercial.
It’s a shame they didn’t have hits after that.
Swaying feelingsZARD
ZARD’s “Yureru Omoi” (“Shakable/ Swaying Feelings”) was released in 1993 as their eighth single and is one of their signature songs, having become their second million seller.
The lyrics are by Izumi Sakai and the music by Tetsuro Oda.
With its powerful band sound layered with soaring vocals, it conveys a forward-looking attitude.
Another key point is that it’s a summer-themed track, giving an overall fresh and invigorating impression.
The song was also used in Otsuka Pharmaceutical’s Pocari Sweat commercial, further emphasizing its sense of refreshment and clarity.
sonOkuda Tamio
Mari Hoshino appears in a Coca-Cola commercial song.
The final part of the lyrics isn’t even printed on the lyric sheet, and even now you can find various speculations about it online.
The melody has that unmistakable Tamio Okuda flair and is somewhat elusive, but perhaps that’s exactly why it grabs listeners’ hearts and won’t let go.
A Must-See for People in Their 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (61–70)
The strong and fleeting onesCocco
“Tsuyoku Hakanai Monotachi” (“The Strong and Ephemeral Ones”) is Cocco’s second single, released in November 1997.
Used as the commercial song for Japan Airlines’ “JAL Hawaii Campaign,” it became a hit and is Cocco’s best-selling single.
Its slow tempo and dreamlike lyrics evoke a tropical atmosphere that matched the commercial’s image.
Winter is starting.Makihara Noriyuki
Fuyu ga Hajimaru yo, the fourth single by Noriyuki Makihara released in 1991.
This song was used as the commercial jingle for Sapporo Beer’s “Fuyu Monogatari” in its release year, 1991, and again in 2008.
It’s such a strong CM (commercial) song that many people probably think of the ad as soon as they hear it.
It’s also become a staple winter tune—one you want to listen to as the season arrives.
While many winter-themed songs evoke coldness and loneliness, this track makes you look forward to winter and leaves you feeling refreshed.
White LoveSPEED
This is the song used in the Shiseido Tissera Angel Drop commercial that aired in the late 1990s.
Members of SPEED also appeared in the ad, so many of you may remember it vividly.
Released in 1997, this track is one of their signature songs and was included on the following year’s album, RISE.
Set against a winter backdrop, the lyrics—vowing eternal love while feeling anxious that it might someday end—resonated deeply and moved many listeners.
