A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
- Western songs from the 90s featured in commercials. A roundup of CM songs.
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- [Funny Commercials] Hilarious! Memorable Ads
- Nescafé commercial songs: timeless classics, both new and nostalgic, that suit a rich aroma
- You've definitely heard it before! The song from the chocolate commercial
A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles (51–60)
KISS MEHimuro Kyosuke
When you think of Kyosuke Himuro, it’s got to be the song “KISS ME.” Released in 1992 as his ninth single, it became his biggest hit.
The track was also used in a commercial for Sanki Co., Ltd.’s “Boutique JOY.” People who do impressions of Himuro almost always choose this song, right? That’s how famous it is—beloved not only by fans but by a wide audience.
It’s a number that truly captures the essence of “Himurock.”
Boys＆GirlsHamasaki Ayumi
This is a song that represented 1999 and was featured in a commercial for Kao’s “AUBE.” It became a million-selling hit, catapulting Ayumi Hamasaki to fame and arguably making her a style icon for junior high and high school girls at the time.
It’s perfect for summer, and even now it gets the crowd going at live shows with call-and-response between Ayu and her fans.
Every morningKahara Tomomi
It’s a song that makes you feel positive, like fresh morning light streaming in.
It carries a warm message that gently cheers on the you who grows little by little—better today than yesterday, and tomorrow than today.
Tomomi Kahara’s clear, high-toned voice makes the song’s bright worldview even more captivating.
This classic track, included on the album “storytelling” released in December 1997, was also used in a commercial for NTT PC Communications.
As one of the songs on a landmark album that sold over two million copies, it’s loved by many fans.
If you listen to it at the start of the day, it will surely give you forward-looking energy.
It’s also a perfect number for when you want to refresh your mood.
YOU DON’T GIVE UPKahara Tomomi
A gentle, heartwarming single by Tomomi Kahala where piano and strings softly embrace the listener—her tenth single.
Originally a recut from the acclaimed 1997 album “storytelling,” it was released as a single in April 1998.
The song’s appeal lies in its warm message of encouragement, as if gently nudging someone you care about forward.
Kahala’s vocals express this with delicate yet resolute strength.
It was also featured in a Kanebo Cosmetics commercial and reached No.
7 on the Oricon weekly chart.
It’s the kind of anthem that gives you the courage to face tomorrow, whether you want to cheer someone on or need support when you feel like you might falter yourself.
A Must-See for People in Their 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (61–70)
For the momentEvery Little Thing
“For the moment” is the fourth single by Every Little Thing, released in 1997.
It was featured in a commercial for Morinaga’s ICE BOX, became a hit, and marked the group’s first single to reach No.
1 on the Oricon charts.
The song is notable for vocalist Kaori Mochida’s refreshing voice.
energy flowSakamoto Ryuichi
“energy flow” is a track included on Ryuichi Sakamoto’s single “Ura BTTB,” released in May 1999.
It drew attention as the commercial song for Daiichi Sankyo Healthcare’s Regain EB tablets and became a million-selling hit.
It’s a piano-only instrumental piece that offers a calm, soothing experience.
A gentle feelingChara
This work is captivating for Chara’s gentle vocals and melody filled with warmth.
Released as a single in 1997, it holds an important place in Chara’s career.
Chosen as the song for Shiseido’s “Tissera J” commercial, it resonated with many people.
It has since been covered by various artists, and in 2016, Moka Kamishiraishi’s rendition for a “Gogo no Koucha” (Afternoon Tea) commercial became a hot topic.
The lyrics tenderly depict the feelings of a woman in love, striking a chord across generations, and the song remains beloved today.
It’s a heartwarming track perfect for peaceful moments spent with someone special.