A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- All-Time Nescafé Popular Commercials and Jingles Roundup
- [Funny Commercials] Hilarious! Memorable Ads
- You've definitely heard it before! The song from the chocolate commercial
A must-see for people in their 30s and 40s! A compilation of nostalgic 1990s commercial jingles (11–20)
Romantic Flightkome kome CLUB
“Roman Hikō” is one of the signature songs that instantly comes to mind when you think of Kome Kome Club.
Released in 1990 as the group’s 10th single, it was featured in a commercial for JAL’s Okinawa travel campaign, “JAL STORY Summer Rikyu Campaign,” that same year.
With “flight” in the title, it was a perfect fit for an airline commercial—some even say it was written with that tie-in in mind.
It’s a quintessential track of the ’90s, and for people of that generation, it’s the kind of song you can’t help but sing at karaoke.
To the City of RainbowsTakano Hiroshi
It’s a song that embodies the ’90s, blending nostalgia with a refreshing feel.
Hiroshi Takano’s gentle vocals and melody are soothing, and just listening to it conjures up snowy ski resort landscapes.
Released in February 1990 as the commercial song for MIZUNO’s ski wear “Kelvin Thermo,” it became a major hit, reaching No.
2 on the Oricon charts.
The lyrics, filled with a hopeful message, resonated deeply with young people at the time.
It’s perfect for winter drives or enjoying activities in the snowy mountains.
Alongside fond memories, this wonderful track gives you the courage to look ahead.
The Song of Koikeya PolinkySurīporinkīzu
This is a commercial jingle sung by the Three Polinkies, distinctive characters with faces and arms and legs attached to Polinky.
It pretends to tell you why Polinky is triangular, but in the end it doesn’t tell you anything.
By posing only the question and never giving the answer, it draws attention to the triangular shape and makes you start thinking about the reason.
The light sound with a Latin vibe seems to highlight the vocals, which makes the lyrics—refusing to reveal the reason—come across even more strongly.
Pure AsiaPUFFY
PUFFY’s debut single “Asia no Junshin,” released in 1996.
It was a major hit right out of the gate and was used in a Kirin Beverage “Tennen Sodachi” commercial, in which the duo themselves also appeared.
It’s one of those quintessential PUFFY numbers, with lyrics and music by Yosui Inoue and Tamio Okuda; both have also performed it as a self-cover.
It’s the kind of song you can’t help humming along to, with a catchy melody and lyrics that make you wonder whether they have meaning or not—either way, it sticks with you.
God of RomanceHirose Kōmi
When it comes to winter songs, you can’t leave out Kōmi Hirose, known as the “Queen of Winter.” Her signature track “Romance no Kamisama,” released in 1993, is a song that vividly captures the 90s vibe.
Chosen for the Alpen sporting goods store commercial, the track became a huge hit, and the ad itself left a strong impression.
It’s a thrilling love song about whether a very optimistic woman in love can find happiness, and it sparked a nationwide boom.
Even now, you still hear it when winter comes around.
TOMORROWMayo Okamoto
This is a commercial introducing the nighttime gel pack released by Zeria Pharmaceutical.
It highlights how you can easily take care of your skin by quickly applying it before bed and just going to sleep.
By showing Mami Abe actually using the product, the ad does a great job of conveying how simple it is.
The BGM in this commercial is “TOMORROW,” a signature song by Mayo Okamoto released in 1995.
Many people have likely found support in its lyrics, which offer a gentle push of encouragement.
A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial songs (21–30)
Merry-Go-RoundPsychedelix
This is a song by Psychedelix, the band led by Char, who is active as a guitarist and singer-songwriter.
Its forward-leaning, floating sound evokes an image of the strength to elevate oneself.
The commercial that uses this song is an ad for TBC, a company that operates beauty salons, featuring actress Tomoe Kitaura.
In it, she’s scolded by someone like a boss, and she responds with a strong retort, conveying a sense of willpower.
It expresses the idea that polishing yourself at a beauty salon strengthens your heart and puts you in a positive mindset.