A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
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- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- [Funny Commercials] Hilarious! Memorable Ads
- Nescafé commercial songs: timeless classics, both new and nostalgic, that suit a rich aroma
- You've definitely heard it before! The song from the chocolate commercial
A must-see for people in their 30s and 40s! A compilation of nostalgic 1990s commercial jingles (11–20)
Thanks again!Tonneruzu
This is a commercial for Idemitsu Kosan’s Maido Card, sung by the comedy duo Tunnels, made up of Takaaki Ishibashi and Noritake Kinashi.
At the time, Tunnels were indispensable to Idemitsu’s commercials and created a variety of CM songs.
A CD compiling those songs, titled “This Is Idemitsu’s Maido CD,” was also distributed as part of a campaign, showing how popular they were.
One song especially beloved across generations was “Maido DE Maido,” sung around a campfire.
With a sound reminiscent of folk dance and repeated phrases, it has a slightly eerie yet distinctly catchy melody.
Pure AsiaPUFFY
PUFFY’s debut single “Asia no Junshin,” released in 1996.
It was a major hit right out of the gate and was used in a Kirin Beverage “Tennen Sodachi” commercial, in which the duo themselves also appeared.
It’s one of those quintessential PUFFY numbers, with lyrics and music by Yosui Inoue and Tamio Okuda; both have also performed it as a self-cover.
It’s the kind of song you can’t help humming along to, with a catchy melody and lyrics that make you wonder whether they have meaning or not—either way, it sticks with you.
To the City of RainbowsTakano Hiroshi
It’s a song that embodies the ’90s, blending nostalgia with a refreshing feel.
Hiroshi Takano’s gentle vocals and melody are soothing, and just listening to it conjures up snowy ski resort landscapes.
Released in February 1990 as the commercial song for MIZUNO’s ski wear “Kelvin Thermo,” it became a major hit, reaching No.
2 on the Oricon charts.
The lyrics, filled with a hopeful message, resonated deeply with young people at the time.
It’s perfect for winter drives or enjoying activities in the snowy mountains.
Alongside fond memories, this wonderful track gives you the courage to look ahead.
Christmas EveYamashita Tatsuro
When it comes to Christmas songs, this is the one that’s loved across generations—Tatsuro Yamashita’s “Christmas Eve.” It’s a song so famous that you’re sure to hear it every holiday season.
The track was used in JR Tokai’s “Christmas Express” commercial series, which aired from 1989 to 1992.
In particular, the 1989 ad featuring Eri Fukatsu and the 1990 ad featuring Riho Makise are arguably masterpieces in the history of Japanese commercials.
The taglines for those ads were all really moving, too.
White LoveSPEED
White Love by SPEED is also popular as a winter song.
Released in 1997, it was the group’s fifth single.
It has been a favorite karaoke track since its release and was used in Shiseido’s T’ESTIMO Tissela Angel Drop commercial, in which the members themselves appeared.
It’s one of SPEED’s signature songs and their biggest hit, and it earned them a spot on NHK’s Kōhaku Uta Gassen.
It’s a number that perfectly suits a world blanketed in pure white snow.
Merry-Go-RoundPsychedelix
This is a song by Psychedelix, the band led by Char, who is active as a guitarist and singer-songwriter.
Its forward-leaning, floating sound evokes an image of the strength to elevate oneself.
The commercial that uses this song is an ad for TBC, a company that operates beauty salons, featuring actress Tomoe Kitaura.
In it, she’s scolded by someone like a boss, and she responds with a strong retort, conveying a sense of willpower.
It expresses the idea that polishing yourself at a beauty salon strengthens your heart and puts you in a positive mindset.
A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial songs (21–30)
TOMORROWMayo Okamoto
This is a commercial introducing the nighttime gel pack released by Zeria Pharmaceutical.
It highlights how you can easily take care of your skin by quickly applying it before bed and just going to sleep.
By showing Mami Abe actually using the product, the ad does a great job of conveying how simple it is.
The BGM in this commercial is “TOMORROW,” a signature song by Mayo Okamoto released in 1995.
Many people have likely found support in its lyrics, which offer a gentle push of encouragement.
