A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- All-Time Nescafé Popular Commercials and Jingles Roundup
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A Must-See for Your 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (31–40)
Take me to DRIVE.Imai Miki
Featured as the CM song for House Foods’ “Ripe Tomato, Eggplant, and Curry,” it has a pop sound that, true to its title, makes you want to go for a drive, and its cute lyrics lift your spirits.
It remains a long-standing favorite among longtime fans.
I’m proudKahara Tomomi
One of Tomomi Kahara’s signature songs from her career as an actress, produced by Tetsuya Komuro.
Its gentle sound centered on piano and strings gradually builds into a more powerful tone, conveying the determination to face one’s heart and move forward.
Kahara’s resounding vocals are a major highlight, expressing a resolve to proceed in one’s own way.
The commercial that featured this song included appearances by both Tomomi Kahara and Tetsuya Komuro, depicting a story of Kahara’s growth as an artist alongside the tagline, “Something that can make you more beautiful than love.”
Yamazaki is number one!Yamazaki Hiroya
This is a commercial introducing a soupless dandan noodles product that you can enjoy just by heating it in a microwave—a big part of its appeal is how easy it is.
The ad features a close-up of Hiroya Yamazaki’s face, highlighting the product’s charm and its strong sales.
Yamazaki’s indescribable expression is surreal and really memorable, isn’t it? The song playing in the background is actually a parody of the theme song from the 1997 anime “Class King Yamazaki.” For men from the early Heisei era (single-digit years), it’s probably a nostalgic tune, don’t you think?
WingChinen Rina
It was featured in Shiseido’s “Tissela Frozen Blue” commercial, became a massive hit, and is also the biggest hit of their career.
The vocals are characterized by a clear, soaring high register that perfectly matches the refreshing, uplifting lyrics.
It’s a classic you’ll want to listen to when summer comes.
HELLO, IT’S MEL⇔R
It was also used as the commercial song for Glico Pocky’s “Four Sisters Story,” which featured four popular women of the time, including Riho Makise, and it became a long-running hit that stayed on the charts for 23 weeks.
The wistful, gentle melody suits winter and invites a quiet, immersive listen.
A must-see for those in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles (41–50)
HOT LIMITT.M.Revolution
“HOT LIMIT” is T.M.Revolution’s eighth single, released in June 1998.
It was featured in a commercial for Asahi Soft Drinks’ Mitsuya Cider and became a major hit.
The music video, which shows him singing at sea in the wind while wearing an eccentric outfit resembling black bands wrapped around his upper body and legs, also drew a lot of attention at the time.
5 seconds before I fall seriously in loveHirosue Ryōko
It was used as the song for NTT Docomo’s “pager” commercial and became Ryoko Hirosue’s debut single.
Mariya Takeuchi wrote the lyrics and music and produced it, and it was a huge hit, selling 600,000 copies.
Even now, the phrase featured in the song is well known, and the track doesn’t feel dated at all.