A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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A Must-See for Your 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (31–40)
To Those Daysanzenchitai
It became a hit after being featured as the theme song for House Foods’ “Hokkaido Stew” commercial.
Koji Tamaki’s rich, soaring vocals match the bittersweet melody, and the lyrics really resonate.
Among the many hits by Anzen Chitai, this song is especially popular and has long been a favorite among fans.
Eternal, unchanging loveOda Tetsurō
Itsumademo Kawaranu Ai wo (Eternal, Unchanging Love) is a single by Tetsuro Oda released in March 1992.
It became a major hit after being featured in a Pocari Sweat commercial.
Since then, many songs used in Pocari Sweat ads have gone on to be hits, and this track can be said to have started that trend.
With its refreshing lyrics and soaring vocals, it’s a perfect match for a soft drink commercial.
5 seconds before I fall seriously in loveHirosue Ryōko
It was used as the song for NTT Docomo’s “pager” commercial and became Ryoko Hirosue’s debut single.
Mariya Takeuchi wrote the lyrics and music and produced it, and it was a huge hit, selling 600,000 copies.
Even now, the phrase featured in the song is well known, and the track doesn’t feel dated at all.
Sly womanSha ran Q
Released in 1995 as Sharam Q’s seventh single, it became a major hit.
It is Sharam Q’s biggest hit, and in 2010 a slow ballad version of Zurui Onna—sung by Tsunku♂ specifically for the commercial—was used in Daihatsu Motor’s campaign ad “End of Eco-Car Subsidy.”
I’m proudKahara Tomomi
One of Tomomi Kahara’s signature songs from her career as an actress, produced by Tetsuya Komuro.
Its gentle sound centered on piano and strings gradually builds into a more powerful tone, conveying the determination to face one’s heart and move forward.
Kahara’s resounding vocals are a major highlight, expressing a resolve to proceed in one’s own way.
The commercial that featured this song included appearances by both Tomomi Kahara and Tetsuya Komuro, depicting a story of Kahara’s growth as an artist alongside the tagline, “Something that can make you more beautiful than love.”
A must-see for those in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles (41–50)
I want to take only you away just like this.DEEN
DEEN’s debut single, “Konomama Kimi Dake o Ubaisaritai,” released in 1993.
The song was used in a commercial for NTT Docomo’s pager, and despite being a debut single, it became a big hit and DEEN’s biggest hit song.
Composed by Tetsurō Oda, there is also a self-cover version by him, and many other artists have covered this poignant ballad as well.
I came to deliver love tonight.STAGGER
This commercial introduces Kentucky’s limited-time Christmas menu and clearly showcases the fun that follows.
It features Christmas scenes and food, conveying a sense of excitement through the delicious visuals and the smiles they inspire.
The song that highlights the calm yet joyful Christmas atmosphere is STAGGER’s “Ai wo Konya Todoke ni Kita yo” (“I Came to Deliver Love Tonight”).
Centered on a Christmas theme, it expresses the warmth of the season through bell tones woven into a gentle rhythm and lyrics that evoke love.