A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- [Funny Commercials] Hilarious! Memorable Ads
- Nescafé commercial songs: timeless classics, both new and nostalgic, that suit a rich aroma
- You've definitely heard it before! The song from the chocolate commercial
A Must-See for Your 30s and 40s! A Compilation of Nostalgic 1990s Commercial Jingles (81–90)
Galaxy GirlKadamatsu Toshiki
This commercial depicts Yuki Minagawa training for track and field in a near-futuristic world, while showcasing Aquarius alongside her to highlight its compatibility with sports.
It also introduces Aquarius as the official sports drink of the World Athletics Championships, and the unique worldview gives a sense that it’s a drink from the future.
The song used to emphasize the floating sensation created by this distinctive world is Toshiki Kadomatsu’s “Galaxy Girl.” Its gentle, soothing sound leaves an impression, and the electronic tones that chime in like accents create a mysterious atmosphere.
One more time,One more chanceYamazaki Masayoshi
This is a Maker’s Mark commercial featuring Shun Oguri in the role of Dracula.
Oguri speaks to the woman he loves, telling her he wants to spend the next life together as well, but she replies, “You’re immortal—there is no next life for you, is there?” It’s a poignantly bittersweet story.
The ad is striking in that there is no spoken audio; the dialogue appears only as subtitles, while the background music is Masayoshi Yamazaki’s “One more time, One more chance.” The lyrics, which depict a man endlessly searching for someone precious he has lost, make for a touching, heartrending ballad.
EZ DO DANCETRF
EZ DO DANCE, TRF’s third single released in 1993.
When you think of TRF, this is the song—it became a signature track and a long-running hit that you still hear in all kinds of settings.
The song was used in Shiseido’s Sea Breeze “Sea Breeze ’93” commercial, in which TRF members also appeared.
It’s been covered and danced to by numerous groups, features in video games, and is frequently heard as a go-to dance track for diet/exercise routines.
Sons and Daughters ~ More than that, what I want to say isCHAGE and ASKA
This is a 1994 commercial for Subaru’s kei car, the VIVIO.
The purple body color—something you’d hardly believe was a factory option and unimaginable today—is super cute and catchy, isn’t it? The VIVIO has a sporty image and enjoys lasting popularity among car enthusiasts, but this ad highlights its compact size, nimble handling, and generous cargo capacity.
For the background music, they again used a song by CHAGE and ASKA, as in past VIVIO commercials.
It’s a track carrying a message to children, with a near–a cappella arrangement that’s both beautiful and powerful.
Tomorrow, when spring comesMatsu Takako
This is the memorable debut single of Takako Matsu, who had already earned high acclaim as an actress.
Released in March 1997, it was also featured in an NTT commercial and became a hit, selling about 500,000 copies.
The warm, springlike melody—like sunlight filtering through the trees—matches perfectly with her clear, translucent voice.
The lyrics depict bittersweet memories of days gone by and a poignant longing for someone dear.
The scenes from those days, when you simply watched “you” devoted to your passion, come vividly to mind.
Listening to it in the season when farewells and new encounters intersect—graduations, new beginnings—might fill your heart with both nostalgia and hope for the future.
Winter,againGLAY
GLAY’s biggest-selling hit, “Winter, again.” It’s a staple winter song you hear from all around once the season arrives.
Released in 1999 as GLAY’s 16th single, it was also used as the JR East “JR SKI SKI” commercial song that season.
The music video—featuring the band singing and playing on a snow-covered mountain—is also very famous and striking.
It’s a deeply moving number that makes you think of someone special.
A Must-See for Your 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (91–100)
That’s important.Daiji MAN Burazāzu Bando
A passionate commercial features various teams—such as soccer and cheerleading—forming huddles.
Watching them speak about their goals and unite their voices lights a fire in our own hearts.
The song playing in the background of this wonderful footage is the classic cheer anthem “Sore ga Daiji,” which celebrates the importance of never giving up.
The original is a 1991 track by Daiji MAN Brothers Band, but this commercial uses a choral version.