A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- You've definitely heard it before! The song from the chocolate commercial
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- All-Time Nescafé Popular Commercials and Jingles Roundup
- [Funny Commercials] Hilarious! Memorable Ads
A Must-See for Your 30s and 40s! A Compilation of Nostalgic 1990s Commercial Jingles (81–90)
Winter,againGLAY
GLAY’s “Winter, again” was released in 1999 as their 16th single, and it’s a signature song for the band that’s cherished as a winter classic.
Its structure is striking, moving from a poignant mood that evokes the chill of winter to a gradual build in intensity toward the chorus, conveying a sense of strength to get through the season.
The song was used in JR East’s “JR SKI SKI” commercials, which was one of the factors that helped it become a well-known winter staple.
Because it overlaps so well with the feelings of winter’s cold and the sparkle of snow, it vividly highlights the excitement of heading into snowy landscapes.
Midsummer FruitSazan Ōrusutāzu
Southern All Stars’ “Manatsu no Kajitsu” (Midsummer Fruit) is a song released in 1990 as the theme for the film Inamura Jane.
Its gentle acoustic sound is striking, and the lyrics portray poignant summer scenes.
Among Southern All Stars’ many hits, it could be considered a signature ballad.
As for commercial use, it was featured in a Recruit TV ad for Weekly B-ing starring Keisuke Kuwata; the contrast between the sorrowful song playing and Kuwata’s rapid speech in the commercial left a memorable impression.
Tonight is Boogie BackOzawa Kenji
Kenji Ozawa and Schadaraparr’s “Konya wa Boogie Back” is a track notable for its refreshing vocals layered with laid-back rap.
Including the sound and rhythm, it gives a strong impression of relaxed ease, conveying a sense of fun that comes from being at ease.
The song is used in a commercial promoting the opening of Ikebukuro P’PARCO, and the sight of Kenji Ozawa and Schadaraparr bursting out of a colorful room suggests the fun that awaits there.
EZ DO DANCETRF
EZ DO DANCE, TRF’s third single released in 1993.
When you think of TRF, this is the song—it became a signature track and a long-running hit that you still hear in all kinds of settings.
The song was used in Shiseido’s Sea Breeze “Sea Breeze ’93” commercial, in which TRF members also appeared.
It’s been covered and danced to by numerous groups, features in video games, and is frequently heard as a go-to dance track for diet/exercise routines.
No no darlin’CHAGE and ASKA
This is a commercial for the VIVIO, which was sold in the 1990s and still enjoys strong popularity among some car enthusiasts.
While three-cylinder engines are common for kei cars, this model features a four-cylinder engine, as highlighted in the ad.
Despite that uncommon specification, the commercial emphasizes everyday practicality by showing a woman using the VIVIO for shopping, showcasing its nimbleness and convenience for daily use.
To underscore that approachable feel, the ad uses CHAGE and ASKA’s “No no darlin’.” The song’s moody, sweet vocals and accompaniment, along with lyrics that express affection for a loved one, leave a strong impression—it’s a track you can’t help but become absorbed in.
Sand of the SkirtUA
This commercial featuring UA is for the R2, a kei car.
It shows UA buying a picture book at a bookstore and then reading it with a child by the riverside.
It highlights that the car is perfect for everyday use like shopping, as well as for short outings.
The BGM in this commercial is “Suna on the Skirt,” sung by UA.
With its steelpan sound and tropical vibe, it’s the kind of song that makes you want to sway along.
A Must-See for Your 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (91–100)
Let’s go! Tough guypuropera
It’s a commercial that highlights how curry connects to happiness, shown through children making curry and Ichiro staying close by their side.
The kids’ smiling faces also clearly convey how easy Vermont Curry is to enjoy.
The song that further accentuates the cheerful atmosphere of everyone working together to cook is “Let’s Go! Tough Guy” by Propeller.
Its powerful band sound and straightforward, impactful vocals are memorable, evoking an image of energetically striding into the future.