A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
- Western songs from the 90s featured in commercials. A roundup of CM songs.
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- You've definitely heard it before! The song from the chocolate commercial
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- All-Time Nescafé Popular Commercials and Jingles Roundup
- [Funny Commercials] Hilarious! Memorable Ads
A Must-See for People in Their 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (61–70)
Someday Merry ChristmasB’z
B’z’s “Itsuka no Merry Christmas” is a song included on the 1992 mini-album “FRIENDS,” and it’s well-loved as a winter classic.
It’s a representative ballad for the duo, creating a unique world through the blend of gentle instrumentation and powerful vocals.
The lyrics have a narrative quality, evoking warm feelings amid the cold of winter.
The song was used in a Pepsi Nex commercial themed around Christmas, depicting the happiness of couples during the holiday.
By showing the falling snow and conveying the cold, the joyful smiles and warm emotions stand out even more.
Easy★RiderOkuda Tamio
Eiju★Rider is Tamio Okuda’s sixth single, released in June 1996.
At the time, it was featured in a Nissan Wingroad commercial and became a hit.
Since then, the song has frequently been used in commercials and on television, making it well known across a wide range of generations.
Winter is starting.Makihara Noriyuki
Fuyu ga Hajimaru yo, the fourth single by Noriyuki Makihara released in 1991.
This song was used as the commercial jingle for Sapporo Beer’s “Fuyu Monogatari” in its release year, 1991, and again in 2008.
It’s such a strong CM (commercial) song that many people probably think of the ad as soon as they hear it.
It’s also become a staple winter tune—one you want to listen to as the season arrives.
While many winter-themed songs evoke coldness and loneliness, this track makes you look forward to winter and leaves you feeling refreshed.
Yankee Doodle
Set to the melody of the American folk song “Yankee Doodle,” which is also familiar in Japan under the title “Alps Ichiman-jaku,” this piece sings about Camera no Kitamura.
The fast tempo is a major point, emphasizing the excitement of preserving memories with a camera.
Through the performers’ smiles and layered vocals, it also seems to express how having a camera makes life more enjoyable.
The content conveys that Camera no Kitamura walks alongside and supports the life one leads with a camera.
IT’S ONLY LOVEFukuyama Masaharu
“IT’S ONLY LOVE” is Masaharu Fukuyama’s ninth single, released in March 1994.
It was used in a Daido “Blend Coffee” commercial and became a major hit at the time.
For Fukuyama, it was his first million-selling single.
He also appeared in the commercial himself, which drew additional attention.
I came to deliver love tonight.STAGGER
This commercial introduces Kentucky’s limited-time Christmas menu and clearly showcases the fun that follows.
It features Christmas scenes and food, conveying a sense of excitement through the delicious visuals and the smiles they inspire.
The song that highlights the calm yet joyful Christmas atmosphere is STAGGER’s “Ai wo Konya Todoke ni Kita yo” (“I Came to Deliver Love Tonight”).
Centered on a Christmas theme, it expresses the warmth of the season through bell tones woven into a gentle rhythm and lyrics that evoke love.
Happily, happily, and gently, okay?Kahara Tomomi
Released in 1997 as Tomomi Kahala’s 8th single.
The lyrics were co-written by Tetsuya Komuro and Tomomi Kahala.
The CD includes a [Kanebo CM Version], which was used as the TV commercial song for Kanebo’s REVUE brand Estheture Gel Foundation.