A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
- Western songs from the 90s featured in commercials. A roundup of CM songs.
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- [Funny Commercials] Hilarious! Memorable Ads
- Nescafé commercial songs: timeless classics, both new and nostalgic, that suit a rich aroma
- You've definitely heard it before! The song from the chocolate commercial
A Must-See for People in Their 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (61–70)
YOU DON’T GIVE UPKahara Tomomi
A gentle, heartwarming single by Tomomi Kahala where piano and strings softly embrace the listener—her tenth single.
Originally a recut from the acclaimed 1997 album “storytelling,” it was released as a single in April 1998.
The song’s appeal lies in its warm message of encouragement, as if gently nudging someone you care about forward.
Kahala’s vocals express this with delicate yet resolute strength.
It was also featured in a Kanebo Cosmetics commercial and reached No.
7 on the Oricon weekly chart.
It’s the kind of anthem that gives you the courage to face tomorrow, whether you want to cheer someone on or need support when you feel like you might falter yourself.
Don’t wanna cryAmuro Namie
“Don’t wanna cry” is Namie Amuro’s fifth single, released in March 1996.
It was featured in a commercial for DyDo Drinco’s “mistio” and became a major hit.
Namie Amuro herself appears in the commercial.
It is also one of the emblematic songs produced by Tetsuya Komuro that were popular in the 1990s.
super screamDIXIE TANTAS
This is a commercial that powerfully portrays Ichiro taking on soccer together with children.
By layering a unique animation—where an apple character breaks through vegetable characters—with their various expressions, it also conveys how easy Vermont Curry is to eat.
The song that further emphasizes the animation’s dynamism and powerful energy is DIXIE TANTAS’s “super scream.” Its light, funk-infused sound is striking, and when combined with the powerful vocals, it conveys a positive, uplifting feeling.
It might be a summer that changes your life.Nishida Hikaru
It was chosen as the CM song for Asahi Draft Beer “Z.” It’s a hot track with a catchy, passionate melody and lyrics that are perfect for summer.
Because it’s intense, it’s pretty tough to sing at karaoke, but people from that generation will definitely get fired up.
KISSPRINCESS PRINCESS
Released in May 1991 as PRINCESS PRINCESS’s 11th single, this song features lyrics co-written by Kyoko Tomita and Kanako Nakayama, with composition by Kaori Okui.
Chosen for Suntory Foods’ “Kōcha no Ki” commercial, it reached No.
1 on the Oricon weekly chart and became their final number-one hit.
Certified Platinum with sales exceeding 400,000 copies, the track stands out for its brisk rhythm and liberating, anthemic chorus—an irresistible blend of rock and pop.
In an era shadowed by anxieties over what was being lost, their bright, exhilarating song offered encouragement to many.
I miss youMatsuda Seiko
Among Seiko Matsuda’s songs, “Anata ni Aitakute ~Missing You~” is especially popular with women.
As the title suggests, it’s a love song, released as a single in 1996, and it was used as the image song for Canon’s “PIXEL” commercial.
It’s also one of Matsuda’s signature tracks, performed multiple times on NHK’s Kōhaku Uta Gassen.
Told from a woman’s perspective, it’s a heartrending love song—a tear-jerking breakup ballad filled with lingering feelings for the one who got away.
Easy★RiderOkuda Tamio
Eiju★Rider is Tamio Okuda’s sixth single, released in June 1996.
At the time, it was featured in a Nissan Wingroad commercial and became a hit.
Since then, the song has frequently been used in commercials and on television, making it well known across a wide range of generations.