A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
- Western songs from the 90s featured in commercials. A roundup of CM songs.
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- All-Time Nescafé Popular Commercials and Jingles Roundup
- [Funny Commercials] Hilarious! Memorable Ads
- You've definitely heard it before! The song from the chocolate commercial
A Must-See for People in Their 30s and 40s! A Collection of Nostalgic 1990s Commercial Jingles (61–70)
LADY NAVIGATIONB’z
Written as the summer image song for Kanebo Cosmetics ’91, this was B’z’s first million-selling single.
It’s a 1991 track.
Some of you might picture the refreshing Maki Mizuno and hear the line “Nakanaka iiyo” in your head! The chorus is so catchy you can’t help but hum along.
It has a vibe that makes you want to dash off with confidence.
It’s also peak early-era B’z—Inaba dancing is just the best! The ’90s were on fire—both nostalgic and HOT!
That’s important.Daiji MAN Burazāzu Bando
A passionate commercial features various teams—such as soccer and cheerleading—forming huddles.
Watching them speak about their goals and unite their voices lights a fire in our own hearts.
The song playing in the background of this wonderful footage is the classic cheer anthem “Sore ga Daiji,” which celebrates the importance of never giving up.
The original is a 1991 track by Daiji MAN Brothers Band, but this commercial uses a choral version.
KAN’s Christmas SongKAN
This commercial conveys the idea that fried chicken is an essential Christmas menu item and encourages people to choose KFC for the holiday, all while showcasing the festive atmosphere of the season.
It highlights how KFC supports a joyful Christmas and introduces limited-edition gifts to emphasize the fun.
The song that further amplifies the merriment depicted in the visuals is “KAN’s Christmas Song.” Its a cappella, voice-only arrangement is striking, and its hymn-like structure evokes both the solemnity and the joy of Christmas.
Sukisa ~Ticket To Love~TOKIO
This is a 1996 commercial featuring Tomoya Nagase, who served as the guitarist and vocalist of TOKIO.
It’s memorable for its impactful direction: Nagase, appearing in a city advertisement, suddenly starts singing and then bursts out on a skateboard.
His fresh, charming smile as a teenager at the time is truly appealing.
The song he performs in the CM is TOKIO’s “Sukisa ~Ticket To Love~,” released in 1995.
It’s a track that portrays passionate feelings of love, with a catchy melody that sticks in your head after just one listen.
A gentle feelingChara
This work is captivating for Chara’s gentle vocals and melody filled with warmth.
Released as a single in 1997, it holds an important place in Chara’s career.
Chosen as the song for Shiseido’s “Tissera J” commercial, it resonated with many people.
It has since been covered by various artists, and in 2016, Moka Kamishiraishi’s rendition for a “Gogo no Koucha” (Afternoon Tea) commercial became a hot topic.
The lyrics tenderly depict the feelings of a woman in love, striking a chord across generations, and the song remains beloved today.
It’s a heartwarming track perfect for peaceful moments spent with someone special.
Tomorrow, when spring comesMatsu Takako
This is the memorable debut single of Takako Matsu, who had already earned high acclaim as an actress.
Released in March 1997, it was also featured in an NTT commercial and became a hit, selling about 500,000 copies.
The warm, springlike melody—like sunlight filtering through the trees—matches perfectly with her clear, translucent voice.
The lyrics depict bittersweet memories of days gone by and a poignant longing for someone dear.
The scenes from those days, when you simply watched “you” devoted to your passion, come vividly to mind.
Listening to it in the season when farewells and new encounters intersect—graduations, new beginnings—might fill your heart with both nostalgia and hope for the future.
Winter Fantasykazan
Released in 1995 as the pop duo Cousin’s third single, it became their biggest hit and the only one to reach the top 10 on the Oricon charts.
It was used in Sapporo Beer’s “Fuyu Monogatari” (Winter Story) commercial and is a soothing song known for its beautiful harmonies.