A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
- Western songs from the 90s featured in commercials. A roundup of CM songs.
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- [Funny Commercials] Hilarious! Memorable Ads
- Nescafé commercial songs: timeless classics, both new and nostalgic, that suit a rich aroma
- You've definitely heard it before! The song from the chocolate commercial
A Must-See for Those in Their 30s and 40s! A Compilation of Nostalgic 1990s Commercial Jingles (1–10)
innocent worldMr.Children
Beloved across generations and arguably a truly national band, Mr.Children released “innocent world” as their fifth single in 1994.
The song was featured in Coca-Cola’s commercials for Aquarius Neo/Aquarius Iosis.
As the title “innocent world” suggests, meaning “a pure world,” the expansive lyrics strike a chord and deliver startling moments of clarity, making it a favorite among fans.
Symphony No. 7 in C major, Op. 60 “Leningrad”Shosutakōvichi
This is the Alinamin V commercial song featuring Arnold Schwarzenegger as Majin V.
It seems to lightly incorporate a symphony composed by Dmitri Shostakovich to emphasize the content of the ad.
The lively expressions of Majin V and impactful lines like “Daijō-V” leave a strong impression, while the music is used strictly as background.
By combining the character’s momentum with the power of the music, the commercial conveys the message that Alinamin V gives you energy.
To the City of RainbowsTakano Hiroshi
It’s a song that embodies the ’90s, blending nostalgia with a refreshing feel.
Hiroshi Takano’s gentle vocals and melody are soothing, and just listening to it conjures up snowy ski resort landscapes.
Released in February 1990 as the commercial song for MIZUNO’s ski wear “Kelvin Thermo,” it became a major hit, reaching No.
2 on the Oricon charts.
The lyrics, filled with a hopeful message, resonated deeply with young people at the time.
It’s perfect for winter drives or enjoying activities in the snowy mountains.
Alongside fond memories, this wonderful track gives you the courage to look ahead.
A must-see for people in their 30s and 40s! A compilation of nostalgic 1990s commercial jingles (11–20)
Romantic Flightkome kome CLUB
“Roman Hikō” is one of the signature songs that instantly comes to mind when you think of Kome Kome Club.
Released in 1990 as the group’s 10th single, it was featured in a commercial for JAL’s Okinawa travel campaign, “JAL STORY Summer Rikyu Campaign,” that same year.
With “flight” in the title, it was a perfect fit for an airline commercial—some even say it was written with that tie-in in mind.
It’s a quintessential track of the ’90s, and for people of that generation, it’s the kind of song you can’t help but sing at karaoke.
Choo Choo TRAINZoo
When you think of “Choo Choo TRAIN,” EXILE might come to mind, but the original was by ZOO.
This song is ZOO’s fourth single, released in 1991.
It’s especially famous for its dance—everyone wants to try it at least once! It was used as the CM song for JR East’s “JR SKI SKI” campaign from 1991 to 1995.
Thanks in part to EXILE’s cover, it’s a hype track loved across generations.
Thanks again!Tonneruzu
This is a commercial for Idemitsu Kosan’s Maido Card, sung by the comedy duo Tunnels, made up of Takaaki Ishibashi and Noritake Kinashi.
At the time, Tunnels were indispensable to Idemitsu’s commercials and created a variety of CM songs.
A CD compiling those songs, titled “This Is Idemitsu’s Maido CD,” was also distributed as part of a campaign, showing how popular they were.
One song especially beloved across generations was “Maido DE Maido,” sung around a campfire.
With a sound reminiscent of folk dance and repeated phrases, it has a slightly eerie yet distinctly catchy melody.
The Song of Koikeya PolinkySurīporinkīzu
This is a commercial jingle sung by the Three Polinkies, distinctive characters with faces and arms and legs attached to Polinky.
It pretends to tell you why Polinky is triangular, but in the end it doesn’t tell you anything.
By posing only the question and never giving the answer, it draws attention to the triangular shape and makes you start thinking about the reason.
The light sound with a Latin vibe seems to highlight the vocals, which makes the lyrics—refusing to reveal the reason—come across even more strongly.