A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
- Western songs from the 90s featured in commercials. A roundup of CM songs.
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- All-Time Nescafé Popular Commercials and Jingles Roundup
- [Funny Commercials] Hilarious! Memorable Ads
- You've definitely heard it before! The song from the chocolate commercial
A Must-See for Those in Their 30s and 40s! A Compilation of Nostalgic 1990s Commercial Jingles (1–10)
Symphony No. 7 in C major, Op. 60 “Leningrad”Shosutakōvichi
This is the Alinamin V commercial song featuring Arnold Schwarzenegger as Majin V.
It seems to lightly incorporate a symphony composed by Dmitri Shostakovich to emphasize the content of the ad.
The lively expressions of Majin V and impactful lines like “Daijō-V” leave a strong impression, while the music is used strictly as background.
By combining the character’s momentum with the power of the music, the commercial conveys the message that Alinamin V gives you energy.
Christmas EveYamashita Tatsuro
When it comes to Christmas songs, this is the one that’s loved across generations—Tatsuro Yamashita’s “Christmas Eve.” It’s a song so famous that you’re sure to hear it every holiday season.
The track was used in JR Tokai’s “Christmas Express” commercial series, which aired from 1989 to 1992.
In particular, the 1989 ad featuring Eri Fukatsu and the 1990 ad featuring Riho Makise are arguably masterpieces in the history of Japanese commercials.
The taglines for those ads were all really moving, too.
Kaakin OndoKawachiya Kikusuimaru
This is a song by Kikusui Maru Kawachiya that was created as the commercial jingle for the part-time job magazine From A and its sister paper, From A to Z.
Initially, only a short phrase made for the commercial existed, but after the ad became a hit, it was released as a single titled “Kakin Ondo: A Freeter’s Life.” The title represents Tuesday and Friday, the magazine’s release days, conveying that there are two chances each week to look for part-time work.
It’s a strangely addictive track where a digitally airy sound is layered with ondo-style vocals that take the beat slowly.
A must-see for people in their 30s and 40s! A compilation of nostalgic 1990s commercial jingles (11–20)
Thanks again!Tonneruzu
This is a commercial for Idemitsu Kosan’s Maido Card, sung by the comedy duo Tunnels, made up of Takaaki Ishibashi and Noritake Kinashi.
At the time, Tunnels were indispensable to Idemitsu’s commercials and created a variety of CM songs.
A CD compiling those songs, titled “This Is Idemitsu’s Maido CD,” was also distributed as part of a campaign, showing how popular they were.
One song especially beloved across generations was “Maido DE Maido,” sung around a campfire.
With a sound reminiscent of folk dance and repeated phrases, it has a slightly eerie yet distinctly catchy melody.
Nagisasupittsu
Nagisa is the 14th single by Spitz, released in September 1996.
At the time of its release, it was featured as the CM song for Ezaki Glico’s “Pocky Saka Koi Monogatari,” becoming a big hit.
With lyrics that evoke the image of a summer beach, it’s a refreshing song that also fits well with the image of a confectionery commercial popular among young people.
White LoveSPEED
White Love by SPEED is also popular as a winter song.
Released in 1997, it was the group’s fifth single.
It has been a favorite karaoke track since its release and was used in Shiseido’s T’ESTIMO Tissela Angel Drop commercial, in which the members themselves appeared.
It’s one of SPEED’s signature songs and their biggest hit, and it earned them a spot on NHK’s Kōhaku Uta Gassen.
It’s a number that perfectly suits a world blanketed in pure white snow.
Choo Choo TRAINZoo
When you think of “Choo Choo TRAIN,” EXILE might come to mind, but the original was by ZOO.
This song is ZOO’s fourth single, released in 1991.
It’s especially famous for its dance—everyone wants to try it at least once! It was used as the CM song for JR East’s “JR SKI SKI” campaign from 1991 to 1995.
Thanks in part to EXILE’s cover, it’s a hype track loved across generations.