A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
When you hear “commercials from the ’90s,” which ones come to mind?
For those in their 30s and up in particular, many of the commercials that aired in the ’90s probably feel nostalgic.
In this article, we’ll introduce, all at once, the songs that played in those nostalgic ’90s commercials!
We’ve picked not only the classic hits unique to the ’90s—J-pop’s golden era—but also catchy, original CM tracks that really capture the feel of commercials from that time.
These are all songs that will bring those memories rushing back the moment you hear them, so please enjoy listening.
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- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- 80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- All-Time Nescafé Popular Commercials and Jingles Roundup
- [Funny Commercials] Hilarious! Memorable Ads
- You've definitely heard it before! The song from the chocolate commercial
A must-see for people in their 30s and 40s! A collection of nostalgic 1990s commercial jingles (101–110)
ff (fortissimo)HOUND DOG
A powerful rock tune that depicts passionate love and determination has captured the hearts of many as one of HOUND DOG’s signature works.
With a strong message about believing in the power of love and the importance of holding on to dreams and passion, this song stands out.
After its release in August 1985, it was featured in Nissin Foods’ Cup Noodles commercials and became a major hit, reaching No.
11 on the Oricon charts and No.
8 on The Best Ten.
Since March 2018, it has been used as the departure melody at JR East’s Sendai Station, and it has inspired cover versions by Akiko Wada and LGYankees.
It’s a song you’ll want to listen to when you need courage to pursue your dreams or when you want to convey your feelings to someone important.
Roller Coaster RomanceKinKi Kids
In this commercial, there’s a scene where a man who’s a department manager at a company goes to karaoke with his subordinates.
Just when it seems like a story about a manager who can’t keep up with his much younger team, he surprises everyone by singing Sakanaction’s “Kaiju” and livening up the room! After karaoke, they chat about Sakanaction’s albums and even hear, “You’re heading out already?”, showing how music helped bring him closer to his subordinates.
The closing message, “Music for when you want to get closer,” really sticks with you.
Synchronized LoveJoe Rinoie
This is a song by singer-songwriter Joe Rinoie, created as a commercial jingle for Takefuji.
The commercial, featuring women dancing to the track in a distinctive atmosphere, became a huge hit and inspired various parodies, including sketches on variety shows.
Originally, only the chorus phrase used in the commercial existed, but due to the ad’s success and requests for a full version, the rest of the song was later composed.
Since the chorus lyrics are in English, some people might associate it with Western music, but an interesting point is that the song was actually written by a Japanese singer-songwriter and, aside from the chorus, features Japanese lyrics.
my graduationSPEED
This song, “my graduation,” which was used as the commercial theme for Nissin Foods’ “Nissin Yakisoba U.F.O.” featuring the members of SPEED, is the group’s sixth single, released in 1998.
As the title suggests, it has become a staple graduation song, yet it carries a very mature tone—a poignant love song that resonates deeply.
It’s a track that expresses feelings for someone once loved, someone who remains in the heart.
Farewell, my beloved dangersJUN SKY WALKER(S)
It was used in a TDK cassette tape commercial, and its catchy ballad melody made a strong impression.
It became a hit at the time and one of JUN SKY WALKER(S)’s signature songs.
Although the band is strongly associated with hard-hitting rock ’n’ roll, this track reveals a different side of them.
A must-see for people in their 30s and 40s! A collection of nostalgic 1990s commercial jingles (111–120)
Isozaki Akiko
This is the CM song for Camera no Doi, featuring actress Akiko Isozaki, who also provides the vocals.
It’s a parody of “Vacation,” a song by The Go-Go’s, a popular American girl band from the 1980s.
While capturing the upbeat feel of the original, it highlights Camera no Doi’s low prices and everyday accessibility.
The scenes where Akiko Isozaki explains the store while in curious situations—like hanging onto a rope or riding a broom—are also key elements that make the commercial engaging.
Time goes byEvery Little Thing
“Time goes by,” the eighth single by Every Little Thing, was released in 1998.
This track became a million-seller and stands as the group’s best-selling single.
At the time, it served as the theme song for a TV drama and was also featured in a commercial for Toyota’s HILUX SURF SSR-V.
For those who remember when it was a hit, many would likely call it a song filled with memories—one that brings them back to that era whenever they hear it.