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A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.

Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.

In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.

In this article, we’ll introduce a wide selection of commercials from these banks all at once.

Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.

It might be interesting to compare the differences among these commercials.

List of TV commercials from banks nationwide: Introducing commercials that evoke a sense of security and trust (41–50)

Mizuho Bank “Rivals” VersionHifumi Abe

One MIZUHO CM 'Rivals' Version 30 seconds

This is a memorable commercial that begins with a high school baseball player watching footage of Hifumi Abe’s match and saying, “Abe-kun’s really giving it his all.” After the ballplayer, a female welder, an office worker, a dancer, and others appear one after another, speaking with pride about their own jobs and activities, saying, “We’re not losing to anyone either!” Watching it makes you think, “I’ll do my best too!”—it’s a wonderful ad.

The BGM features NUMBER GIRL’s signature song, “OMOIDE IN MY HEAD.” The lyrics, filled with words that evoke a sense of youth, are striking, so please give it a listen while reading along with the lyrics.

Miyazaki Bank “Miyagin App” Version / “Home Loan Friends” Version / “NISA with Miyagin! Staff” Version / “NISA with Miyagin! Casual Clothes” VersionYuna Taira

This commercial introduces the Miyazaki Bank’s wide range of services and clearly showcases its user-friendly features through bright, smiling faces.

From voices around town praising the app’s ease of use, to friends discussing home loans, and even explanations that NISA is available, it conveys that the bank offers services that are close to people’s everyday needs.

Yuna Taira’s direct address to the viewer is also memorable, evoking a sense of positive progress toward the future.

Hokuyo Bank Super Arca: “Aoi you READY? Sea” VersionYo Oizumi

Hokuyo Bank Super Arca 'Blue you READY? Sea Version' (TV Commercial)

Yo Oizumi appears in a commercial for Hokuyo Bank, which is headquartered in Sapporo.

In this ad, they introduce Super Arca, the bank’s card loan product.

In keeping with the blue Super Arca card, Oizumi appears wearing a blue shirt against a backdrop of blue sky and sea.

It’s a refreshingly striking production, isn’t it?

Mitsubishi UFJ Bank “Access with a single app” versionSatomi Ishihara, Takuya Kimura, Koji Mizukami

“Access with one app” Edition [Mitsubishi UFJ Bank Official]

Mr.

Koji Mizukami is feeling a bit confused because he’s using different apps for his bank account, credit card, and investments.

Seeing this, Ms.

Satomi Ishihara and Mr.

Takuya Kimura explain that with MUFG Bank’s app, he can manage all of those in one place.

Thanks to their friendly use of the phrase “marutto” (meaning “all together”), it makes you feel like, “Maybe I’ll give it a try.”

SMBC (Sumitomo Mitsui Banking Corporation) Trunk “Dear companies” Edition

【Trunk】TVCM “Dear companies” 90sec

This is a commercial for Trunk, a corporate bank account service aimed at small and medium-sized businesses.

It opens with the story of a man who quits his salaried job to go independent and starts a new company, followed by appearances from SME owners who use Trunk as their primary account.

They share how, thanks in part to Trunk, they’ve been able to grow their businesses smoothly, highlighting how Trunk supports many small and medium-sized enterprises.

The background music is “Ribbon” by Taiiku Okazaki, who previously appeared in a Sumitomo Mitsui Banking Corporation commercial.

While Okazaki is often associated with humorous, playful songs, this track has a warm feel with a gentle tempo.