Beer commercials. A roundup introducing beer commercials from various brands all at once!
When you go to the alcohol section at convenience stores and supermarkets, you’ll see a wide variety of beers from different manufacturers! New products are released frequently, and it’s not uncommon to see new commercials each time.
In this article, we’ll showcase a whole lineup of beer commercials from various brands all at once! The styles vary: some focus on the brewing process, some tell stories that highlight the enjoyment of beer, and others pick up on tasting impressions.
No matter which commercial you watch, if you’re a beer lover, you’ll probably think, “I want to try that…!” Take this opportunity to enjoy watching them.
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Beer commercials. A comprehensive showcase of beer ads from various companies! (111–120)
Sapporo Beer Yebisu: “Happy Faces” Customers / “Happy Faces” RestaurantsHiroki Yamada
This commercial says, “Where there are eateries full of great faces, there’s Yebisu.” It shows several different restaurants, and it’s striking how both the patrons and the staff are all smiling and enjoying themselves.
The background music is The Third Man, a familiar tune in Yebisu ads.
Known in Japan by its title Daisan no Otoko (The Third Man), it’s a song many people will surely recognize.
Suntory Kinmugi “Perfect Afternoon” EditionYutaka Takenouchi, Hana Kuroki
The “Sequel: A Perfect Afternoon” version features Yutaka Takenouchi relaxing in the living room, saying, “I’m not doing anything else today,” and enjoying a beer.
Meanwhile, in the “Sequel: A Happy Afternoon” version starring Hana Kuroki, she enjoys a beer along with chilled summer vegetables.
It seems both of them are enjoying beer just the way they like, and many beer lovers who saw them probably felt a twinge of envy.
The background music is Bittersweet Samba, a familiar tune from Kinmugi commercials and known as the theme song of All Night Nippon.
Kirin Beer Kirin Ice Zero Sparkling “Unprecedented Refreshment” VersionMoeka Hoshi
This commercial introduces Kirin’s Ice Zero Sparkling, showcasing its unprecedented refreshment through the presence of Moeka Hoshi.
It conveys a sense of power by opening with close-up shots of Hoshi and the Ice Zero Sparkling, while the scene of it being poured into a glass builds anticipation for the flavor.
The catchphrase “Supapapapaan” that bursts out after she drinks is another key highlight, further emphasizing the refreshing sensation.
Kirin Beer Harekaze — Sun, Wind, Soil. “Harvest” EditionRen Meguro
This commercial showcases the environment where Harekaze’s ingredients are grown, highlighting the care and craftsmanship behind them.
It features Ren Meguro helping with the harvest of domestically grown hops; even in the heat, his smile and the bright scenery vividly convey a refreshing feeling.
The song that further accentuates the video’s cheerful mood is THE BOOM’s “Kaze ni Naritai.” The lively sound of various percussion instruments is striking, and the layered vocals within that rhythm enhance the sense of fun.
Asahi Beer Peroni “First, at restaurants and bars” EditionRyo Narita
This commercial introduces Peroni, the Italian premium beer said to be the world’s best-selling, while conveying the desire for viewers to savor it.
By showing how it’s enjoyed locally, it expresses a flavor that brings smiles and a refreshing sensation reminiscent of the Mediterranean.
It also makes sure to highlight that Asahi is distributing Peroni, helping the beer from around the world feel closer to home.
With Ryo Narita’s narration and expressions, the spot further underscores that it’s a delicious beer.
Suntory Beer Ball: “Welcome to Summer at Snack Koto”Kotone Furukawa
This commercial showcases the refreshing appeal of Beer Ball—perfect for summer—through conversations set at Snack Koto.
In it, Kotone Furukawa listens to customers’ concerns, then encourages them to reset and move forward with a Beer Ball, especially a lemonade mix, when they’re facing worries.
The song that highlights the unique mood and upbeat atmosphere depicted on screen is Kayoko Yoshizawa’s “Konya, Yume Hiraku” (“Tonight, Dreams Open”).
The solid, resonant rhythm and the beautifully powerful vocals layered over it convey a strong sense of forward drive.
Kirin Beer Kirin Ichiban Shibori “Father and Daughter at the Family Home” VersionShinichi Tsutsumi, Haruka Fukuhara
This commercial portrays a gentle interaction between a father and daughter at their family home, highlighting the delicious taste of beers like Kirin Ichiban Shibori.
The warm smiles exchanged by Shinichi Tsutsumi and Haruka Fukuhara, who play the parent and child, clearly convey how beer helps foster relaxation.
The song “Les Champs-Élysées” further emphasizes the ad’s calm, relaxed atmosphere.
Arranged without vocals and centered on brass instruments, its bright tones communicate a sense of joy and warmth.