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Beer commercials. A roundup introducing beer commercials from various brands all at once!

When you go to the alcohol section at convenience stores and supermarkets, you’ll see a wide variety of beers from different manufacturers! New products are released frequently, and it’s not uncommon to see new commercials each time.

In this article, we’ll showcase a whole lineup of beer commercials from various brands all at once! The styles vary: some focus on the brewing process, some tell stories that highlight the enjoyment of beer, and others pick up on tasting impressions.

No matter which commercial you watch, if you’re a beer lover, you’ll probably think, “I want to try that…!” Take this opportunity to enjoy watching them.

Beer commercials. A comprehensive showcase of beer ads from various companies! (111–120)

Kirin Beer Hyoketsu Sugar-Free: ‘The Great Things About Being Sugar-Free’ EditionAsami Mizukawa, Hayato Isomura

Hyoketsu® Unsweetened - The Amazing Things About Unsweetened, 15 seconds

This commercial boosts your desire to give sugar-free Hyoketsu a try by showing Asami Mizukawa and Hayato Isomura speaking passionately about what makes it so great.

The fact that they share their thoughts on a breezy seaside set is another key point, letting you feel the refreshing quality of Hyoketsu.

The song that further emphasizes the crisp, refreshing atmosphere conveyed by the visuals is Barry Manilow’s “Copacabana.” Its dynamic Latin rhythm leaves a strong impression, conveying not only a fun vibe but also a sense of passion.

Beer commercials. A comprehensive showcase of beer ads from various companies! (121–130)

Asahi Beer Style Free: “Nothing goes better with eel than this tasty zero-carb draft” / “Little Eel Anecdote” / “Stafree Radio: Eel”Bananaman, Asuka Saito

This series of commercials promotes Style Free as the perfect alcoholic beverage to enjoy with an eel rice bowl.

It highlights that while white rice—an ideal match for eel—is essential, you can drink worry-free with the low-carb Style Free.

The mouthwatering shots of eel are sure to whet your appetite! Also, don’t miss Asuka Saito in a yukata.

Asahi Beer Asahi Dry Zero Foamy Draft Can “Non-alcohol with foam!? Joy” version

Drai-Zero Foam Mug Can TVCM: “Foam with non-alcohol?!” Joy Version, 15 seconds

Speaking of Asahi beer, the foamy “mug can” is popular, and this commercial introduces the fact that the non-alcoholic Dry Zero now also comes in a mug can.

The CM also mentions that this product is available in limited quantities, so quite a few people were probably intrigued.

Asahi Beer The Vitalist: ‘No wonder beer lovers are amazed, Mr. Nikaido.’ (Commercial)Fumi Nikaido

The Vitalist: “No wonder beer lovers are amazed. Nikaido-san version” 15 seconds

This is a commercial announcing that Vitalist, the canned beer launched by Asahi Beer in 2025, has been selling well since its release and introducing the appeal of its flavor.

Fumi Nikaido actually drinks Vitalist and highlights its charm: the refreshing sensation that follows the initial bitterness.

The surprising taste also comes through in her expression, building anticipation.

Kirin Beer Harekaze Festival and Beer: “Uchimura-san” Version / “Amami-san” Version / “Meguro-san” Version / “Imada-san” VersionTeruyoshi Uchimura, Yuki Amami, Mio Imada, Ren Meguro

This commercial focuses on how perfectly beer matches the exhilaration of festivals, depicting people enjoying the clear, breezy weather amid the heat of summer.

It features Teruyoshi Uchimura, Yuki Amami, Mio Imada, and Ren Meguro each enjoying the festival atmosphere and the refreshing breeze, with their savoring expressions vividly conveying that sense of refreshment.

It also suggests that even if the festival’s location or time differs, the invigorating feeling of the clear breeze remains the same.

Accentuating the lively festival mood is a rearranged version of “Kaze ni Naritai.” The arrangement incorporates traditional Japanese instruments to evoke a festive atmosphere, while the buoyant rhythm expresses the rising excitement.

Kirin Beer Harekaze: “Summer and Harekaze” VersionRen Meguro

Hare-kaze: Summer and Hare-kaze Chapter – 60 seconds

Ren Meguro interviews the artisans who support fireworks, a quintessential symbol of Japanese summers, in a commercial that makes you reflect on what fireworks truly are.

It also mentions that a portion of Harekaze’s sales goes toward activities that preserve Japanese traditions like fireworks, while highlighting that Harekaze’s refreshing feel is perfect for festivals.

Further amplifying the excitement of the fireworks and festivals depicted in the video is an arrangement of “I Want to Be the Wind.” Incorporating brass and traditional Japanese instruments, the arrangement feels even lighter than the original.

Asahi Beer The Vitalist “No wonder beer lovers are surprised, Ms. Sanada” versionHiroyuki Sanada

The Vitalist: “No wonder beer lovers are amazed. Sanada-san Edition” 15 seconds

This is a commercial where Hiroyuki Sanada shares his impressions of Asahi’s new beer, The Vitalist, which focuses on bitterness and refreshment.

The dynamic visuals of hops and waves are striking, and combined with the narration they convey a bold, powerful flavor.

The way he closes his eyes as if to savor the taste also emphasizes the difference from previous beers and the sense of surprise.