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JR commercial roundup. A comprehensive look at commercials where you can see the trains!

You’ve probably often seen JR commercials—JR has a rail network spanning all across Japan—while watching TV or browsing video sites.

They’re full of things that make you want to go out, like announcements about great deals and travel campaigns you can enjoy using JR lines.

What’s more, JR commercials feature all kinds of trains, from the Shinkansen to popular limited express trains, so they’re fun to watch for the visuals alone.

We’ll be introducing JR commercials both old and new, so be sure to check them out.

JR commercial roundup: A comprehensive introduction to commercials featuring trains! (61–70)

JR East “Design for Tomorrow: The Ultimate in Safety” (commercial)Minami Hamabe

Tomorrow's DESIGN. Ultimate Safety Edition (30-second ver.)

This is a JR East commercial set in which Minami Hamabe, living in the present day, is visited by her daughter from the future.

In the “Design Tomorrow: Ultimate Safety” segment, it introduces how trains carrying passengers use the latest technology to inspect the tracks.

It’s a commercial that expresses the tagline “Design Tomorrow,” which conveys the idea of using technology to improve the future.

JR East View Card “Gold Card” VersionHidekazu Majima, Anna Yamada

Gold Card - 15 seconds

This commercial, which begins with the line “Adults need breathing room,” is JR East’s View Card commercial, the “Gold Card” version.

It promotes how the View Card Gold lets you earn lots of points when booking Green Car seats or Shinkansen tickets.

However, the man who declared “Adults need…” at the beginning ends up getting so carried away by the great deals that he bursts into triumphant laughter.

It’s a memorable ad with humor and a dynamic sense of pacing.

JR West Japan: “Kiki, Earn Points Quickly” / “Kiki, A Reward Trip with Points” / “I Want to Ask Kiki! Once You Use It, It’s Super Convenient—What Is ‘My Station Registration’?”Wakana Aoi, Asei (Miki)

This commercial introduces WESTER, JR West’s point service, featuring Wakana Aoi as Kiki, the protagonist of the film Kiki’s Delivery Service.

It highlights how you can earn lots of points when shopping around town, use the accumulated points to ride the Shinkansen, and take advantage of convenient features in the WESTER app.

JR West: “Kiki, Earn Points Quickly” / “Kiki, A Reward Trip with Points” / “Limited Time: Nearly 5x Points! WESTER Festa”Wakana Aoi, Asei (Miki)

This is a JR West commercial in which Wakana Aoi, dressed as Kiki from the Studio Ghibli film Kiki’s Delivery Service, introduces how to earn and use WESTER Points.

In the “Kiki: A Reward Trip with Points” version, comedian Asei from the duo Miki also appears, and a black cat that looks just like Jiji from Kiki’s Delivery Service makes an appearance as well.

JR Central: Off to Nara — “The Four Temples of Yamato” EditionRyohei Suzuki

“Iza Iza Nara” Yamato Four Temples Edition – 60 seconds

This is a commercial from the “Iza Iza Nara” tourism campaign in Nara Prefecture by JR Central.

In the “Yamato Four Temples” version, Ryohei Suzuki visits Hase-dera in Nara, captured in beautiful visuals.

It’s a spot that makes you rediscover Nara’s charms and think, “I didn’t know there was a place like this in Nara!”