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JR commercial roundup. A comprehensive look at commercials where you can see the trains!

You’ve probably often seen JR commercials—JR has a rail network spanning all across Japan—while watching TV or browsing video sites.

They’re full of things that make you want to go out, like announcements about great deals and travel campaigns you can enjoy using JR lines.

What’s more, JR commercials feature all kinds of trains, from the Shinkansen to popular limited express trains, so they’re fun to watch for the visuals alone.

We’ll be introducing JR commercials both old and new, so be sure to check them out.

JR commercial roundup: A comprehensive introduction to commercials featuring trains! (61–70)

JR Central: Off to Nara – Kofuku-ji Temple EditionRyohei Suzuki

“Iza Iza Nara” Kōfuku-ji Edition — 60 Seconds

The commercial for “Iza Iza Nara,” JR Central’s tourism campaign for Nara Prefecture.

This time, it focuses on the area around Nara Park, including Kofuku-ji Temple.

It’s memorable to see Ryohei Suzuki fully enjoying Nara—viewing Buddhist statues, eating traditional Japanese sweets while looking out over gardens, and savoring Nara’s surprisingly abundant spice curries.

The beautiful cinematography is wonderful, so be sure to check it out!

JR East ‘Shinkansen YEAR 2017’ – Shinkansen Made by Everyone, Aomori Edition (Project Movie)

[CM] JR East Shinkansen YEAR 2017 (2)

DE DE MOUSE shot to prominence after performing at the legendary RAW LIFE party held in Tokyo in 2006.

He’s a multi-player who handles everything from programming and mixing to visuals.

He chops and deconstructs sampled vocal snippets, then reconstructs them into mysterious melodies that sound as if sung by aliens.

When these are intertwined with vividly shimmering synths, a floating sensation, and euphoric, uplifting drums, the result is the one-and-only DE DE MOUSE world—definitely worth checking out.

JR East JR SKISKI White and Heat. “Boys” Version / “Girls” VersionYuzu Aoki, Natsuki Deguchi

Yu Aoki joins Natsuki Deguchi as a main cast member for “JR SKISKI”; tries snowboarding for the first time in the commercial! JR SKISKI new CM “White and Heat. Boys Edition” & “JR SKISKI 2024–2025 Season Making-of”

This is the 2025 version of JR East’s annual ski trip campaign, JR SKISKI.

This time, Yuzu Aoki and Natsuki Deguchi appear, and the ad shows them enjoying their first time snowboarding.

Most of the scenes feature the group having fun together, but there’s a fleeting moment when Aoki and Deguchi lock eyes that really makes your heart skip a beat.

The BGM is “you’re my” by the three-piece band Pablo Haiku, an upbeat, refreshing track written specifically for this commercial.

JR East ‘Shinkansen YEAR 2017’ — Shinkansen Running Through the Four Seasons (version)

JR East Shinkansen YEAR 2017 “Shinkansen Running Through the Four Seasons” 30s

This song, used in JR East’s “Shinkansen YEAR 2017” commercial (The Shinkansen Running Through the Four Seasons), is an original track by composer fu_mou, who produces and writes songs for anime and idol groups such as Shiritsu Ebisu Chugaku and Up Up Girls (Kari).

He is also known for his remixes of Yuzu’s “Irotoridori” and Porter Robinson’s “Flicker.” While he specializes in electronica and rock, this CM track stands out for its delicate sound that evokes “wa” and Japan’s distinct four seasons.

It combines a sense of speed with a relaxing comfort—something that would feel right at home playing in a ryokan.

JR Smart EX “Easy! Change Reservation” version

[Official] Smart EX - Easy! Reservation Change Version (Standard Edition)

This is a commercial introducing the convenience of Smart EX, the Shinkansen’s online reservation service.

In the new “Easy! Change Reservations” edition, it highlights how you can easily and freely modify your reserved Shinkansen tickets right on your smartphone.

Since travel often comes with sudden plan changes, it’s a truly welcome feature.

The background music is “Love Later” by sumika, included on their 2025 album “Vermillion’s.” With its mellow vibe, the song charmingly portrays love through letters.