[Famous] Compilation of Local Commercials from Across Japan
If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.
Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.
You might just encounter that nostalgic clip again.
Be sure to read to the end!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- Local commercials broadcast in Hokkaido
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Famous] Compilation of Local Commercials from Across Japan
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Compilation of candy commercials: from the latest to nostalgic ones
- Funny commercial song. Popular funny commercial songs.
- A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
[Famous] Compilation of Local Commercials Nationwide (151–160)
Komeri
Komeri is a company that operates home improvement stores headquartered in Niigata Prefecture.
They handle a wide range of items, from familiar DIY supplies to professional-grade tools.
The weathercock logo drawn in red and white is Komeri’s symbol and stands out even from a distance.
Their commercials express what Komeri aims for, conveying their commitment to supporting a wide range of needs—from everyday household matters to professional work.
They make you feel that “if something goes wrong, you can go to Komeri and somehow it’ll work out.”
Zagzag
Zagzag is a drugstore founded in 1990 in Okayama Prefecture.
It operates in Okayama and neighboring prefectures.
This commercial airs mainly in the areas where the stores are located.
Featuring distinctive animation, the CM has a curious atmosphere that mixes a laid-back vibe with moments that make you laugh.
It clearly introduces Zagzag’s campaign information and recommended products.
It also humorously portrays content that feels oddly familiar.
Fuji
Fuji is a supermarket chain founded in 1967 in Matsuyama, Ehime Prefecture.
It operates across the four prefectures of Shikoku as well as Hiroshima and Yamaguchi.
As a local supermarket, it has long been a beloved shopping center primarily among local residents.
It carries not only groceries but a wide variety of goods, giving you the reassuring feeling that you can find anything you need there.
I also think the commercials featuring seasonal information and everyday tips, along with the friendly music used as in-store BGM, are major attractions.
Blue Seal
Blue Seal Ice Cream is an ice cream maker founded in 1948 in Uruma City, Okinawa Prefecture.
It began by selling inside U.S.
military bases and, through Okinawa’s reversion to Japan and subsequent consolidation, expanded nationwide.
Commercials featuring HY, a band from Okinawa, and Ragoon Blue, a local Okinawan idol group, have also drawn attention, underscoring the company’s strong roots in Okinawa.
The commercials have a pop, fun vibe that highlights the brightly colored, eye-catching logo, which stands out even from afar.
Kawasho House
Kawasho House is a real estate company headquartered in Kagoshima Prefecture.
A commercial aired in 1995 is particularly famous: it features the Kagoshima University soccer team and their English teacher leading them on a run, and the chant they call out has been beloved in the region for many years.
The image of the English teacher leading the group has been turned into an illustration and used in various contexts, such as on Kawasho House’s signage, further conveying how much the commercial is cherished.
In 2017, thanks to a connection with a band member from Kagoshima Prefecture, the rock band Kishidan released a cover version of this commercial, which was also broadcast.
Shin Nihon House
Shin Nihon House is a company based in Koshigaya, Saitama Prefecture that specializes in home renovations.
The company gained attention with singer Ikuzo Yoshi appearing in its commercials as the brand ambassador, along with the image song “Dream.” Although the commercials were broadcast in the Kanto region, due to network arrangements they were also seen nationwide, not just in Kanto.
The song expresses deep affection for the towns we’ve lived in, and the commercials prompt viewers to think about what they can do to continue living in the towns they feel attached to.
[Famous] Compilation of Local Commercials Nationwide (161–170)
Western Japan termite
Nishinihon Shiroari is a pest control company headquartered in Kagoshima City, Kagoshima Prefecture.
Its nationwide recognition grew after its commercials were featured on video-sharing sites and variety shows.
Although the company was founded in 1960, it began attracting attention around 2003 with distinctive commercials, including parodies of dramas and anime.
A consistent element from the start has been a storyline in which a person dressed as a termite appears in a scene that feels oddly familiar, and someone tries to exterminate it—an eye-catching and amusing approach.