A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
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Sapporo Beer commercials roundup. Pay attention to the taglines and direction too! (51–60)
Let’s drink here.taka ando toshi
Sapporo Classic was born in Hokkaido 40 years ago, and this commercial conveys its history of being loved by the local community and the gratitude that comes with it.
It portrays the connection between the people living in Hokkaido and Sapporo Classic, allowing you to feel the warmth of people amid the cold.
Further emphasizing the warm atmosphere of the visuals is the song “Koko de, Nomou yo.” sung by the duo Taka and Toshi.
With lyrics that feel as though they sing of the hearts of those who live in Hokkaido, combined with gentle sounds, it expresses a deep affection for one’s homeland.
JumpVan Halen
This is a song released by Van Halen in 1984 that was used in 2014 as the theme for Sapporo’s “Mugi to Hop The gold” commercial featuring V6’s Junichi Okada and actor Tadanobu Asano.
It was also used in 2009 as the theme song for MR.BRAIN, making it a well-known track that many people have heard.
Mary’s lamb
This is a commercial for Sapporo’s “Nippon no Shin Lemon Sour” featuring Yutaka Matsushige.
The background music is “Mary Had a Little Lamb,” and Matsushige wears a sheep costume, creating a striking, sheep-forward atmosphere.
Toward the end, the flavor is expressed with a vocalization like a sheep’s bleat—revealing that the whole sheep motif was built around this one line.
Points to note include the pronunciation of Matsushige’s bleat and his facial expression at that moment, which directly convey the product’s deliciousness and the sense of surprise.
The Third Man
This is a commercial introducing Sapporo Beer’s new line “CREATIVE BREW,” which makes use of techniques Yebisu has cultivated over 100 years, as well as one of its beers, “Orangé.” The visuals focus on the inherited history, conveying a will to cherish tradition while taking on new challenges.
The familiar Yebisu Beer commercial song—the theme from the film The Third Man—is used again, suggesting that the Yebisu brand is being honored even within this new line.
Dream FlowerEn Hiroshi
It’s a commercial where Tsuyoshi Muro promotes the idea that lemon sours are better with a stronger lemon flavor, framed as him answering quiz questions.
The reaction after he takes a sip is another key highlight, clearly conveying just how satisfying the product is.
Further emphasizing the strong lemon taste is a parody of the song “Musouka” that plays at the end.
The lyrics simply repeat “koime” (stronger/richer), but layered over the original’s refreshing sound, it effectively expresses a sense of crisp refreshment within that intensity.