A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [March 2026] Roundup of the Latest Trending Commercial Songs
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Sapporo Beer commercials roundup. Pay attention to the taglines and direction too! (51–60)
I’m in love.Every Little Thing
It was released in 2007 as Every Little Thing’s 33rd single.
The lyrics were written by Kaori Mochida, and it was used as the song for the “Sapporo Fuyu Monogatari” commercial.
Kaori Mochida appears in the commercial, and the coupling track includes a cover of Noriyuki Makihara’s “Fuyu ga Hajimaru yo.” It was covered because the original was the first commercial song for “Sapporo Fuyu Monogatari.”
A New Door: Winter Sunflower(s)ZARD
It was released in 1998 as ZARD’s 26th single.
The song was used in Sapporo Beer’s “Fuyu Monogatari” (Winter Story) commercial, and at 6 minutes 5 seconds, it is the longest among their singles.
It was released simultaneously with their 27th single, “GOOD DAY.”
beautiful ladyeyes
It was released in 2007 as eyes’ third single.
Formed around KENTA after LUVandSOUL went on hiatus, the three-member vocal group’s song was used in a Sapporo “Ribbon Citron” TV commercial.
They disbanded in 2009 following a two-day solo live run.
pocketyuzu
It was released in 2015 as a digital-only single by Yuzu.
The song was used in a Sapporo Beer corporate commercial, with lyrics and composition by Koji Iwasawa.
In the music video, the “MEGASTAR” super planetarium—capable of projecting tens of millions of stars—was used to fully portray the song’s thematic image of a “magnificent starry sky.”
AMORESakamoto Ryuichi
A track included on Ryuichi Sakamoto’s eighth original album, Beauty, it was used as the theme song for Sapporo Beer’s “Draft” commercial.
It’s a version of a previously released track titled “Andu,” with added vocals and electric guitar, and, unusually for Sakamoto’s work, it features acoustic guitar.