Compilation of candy commercials: from the latest to nostalgic ones
When you think of candy commercials, what kind of ads come to mind?
Maybe it’s the commercials with catchy theme songs and original characters you saw as a kid, or perhaps the ones you’ve seen recently featuring popular actors and idols.
In this article, we’ll showcase a wide range of candy commercials from past to present all in one place.
We’ve gathered everything from trending ads to nostalgic classics, so try searching for the commercial that caught your eye on TV or the one you suddenly remembered from long ago!
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- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
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- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Bourbon commercials: A collection of familiar snack ads
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- [Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
- Summary of Calbee commercials: Snack and cereal ads featuring star-studded casts
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- A collection of UHA Mikakuto commercials. Packed with ads for candies and supplements.
- Commercials by Kameda Seika: A compilation of ads for arare and senbei rice crackers.
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
Compilation of snack commercials: from the latest to nostalgic ones (161–170)
UHA Mikakuto Puccho “The Miracle of Puccho” versionAee! group
This is a comical TV commercial that feels like a snippet from a filming scene, featuring members of the Aぇ! group introducing UHA Mikakuto’s Puccho.
The story unfolds as they realize that Aぇ! group’s signature pose—pointing two fingers downward—isn’t technically in the shape of an “A.” Then, with Puccho involved, a little miracle happens: by placing a piece of Puccho between their fingers, it forms a perfect “A.” The members let out sighs of awe, clearly conveying their amazement.
The cheerful background music and shots of the members gazing at the completed “A” also reinforce the lighthearted, comical mood of the commercial.
UHA Mikakuto Puccho “New Way to Eat” VersionAee! group
The Puccho commercial featuring Aぇ! group, titled “A New Way to Eat,” literally proposes a new way to enjoy Puccho.
The method is to make a peace sign with your index and middle fingers, pinch the candy between them, and eat it—just like the members of Aぇ! group do in the ad.
However, the background song boldly sings an amusingly vague line: “If you eat it like this, it tastes ten times better… I think,” which makes you want to chime in with a playful retort.
The contrast between the humorous song and the members’ deadpan expressions makes for a very entertaining commercial.
Morinaga Seika Vanilla Monaka Jumbo: “Fateful Vanilla” EditionSUPER EIGHT
In Morinaga’s ice cream commercial for Vanilla Monaka Jumbo, SUPER EIGHT appears.
This CM, titled “Destiny Vanilla,” features a fun concept where they sing “Ja-ja-ja-jaaaan-bo” to the melody of Beethoven’s Symphony No.
5 (“Fate”).
Morinaga Confectionery Hi-Chew: ‘The more you chew, the happier the texture!’ editionNaniwa Danshi
A hugely popular Johnny’s group, Naniwa Danshi, appears in Morinaga’s Hi-Chew commercial.
The bright, friendly, high-energy direction—perfectly matching Naniwa Danshi’s image—is striking.
The story, set in a Hi-Chew research lab where a spy appears, is also fun to watch.
Morinaga Confectionery Hi-Chew “Happiness Lab” versionNaniwa Danshi
This commercial features members of Naniwa Danshi introducing the happiness you feel from the chewy texture of Hi-Chew.
Set against a comical backdrop with scenes like a research lab, spies, and bursting through walls, it conveys that the more you chew, the happier you become.
The lively pacing and colorful visuals evoke the fun, delicious appeal of Hi-Chew.
Morinaga Seika Hi-Chew: “From Japan’s Hi-Chew to the world’s HI-CHEW”Naniwa Danshi
In a commercial introducing Morinaga’s Hi-Chew adopting the HI-CHEW spelling as it aims to become a global brand, the group Naniwa Danshi appears.
In the ad, Hi-Chew is presented alongside aspects of Japanese culture that are understood worldwide in Japanese as-is—such as sushi, manga, and kawaii.
Morinaga Confectionery Hi-Chew Premium “Chewy Phone” VersionNaniwa Danshi
It’s a commercial where the members of Naniwa Danshi seem to be expressing the chewy texture of Morinaga’s “Hi-Chew Premium.” In a scenario where each of them appears to be making a phone call, “moshi moshi” (hello) is replaced with “mochi mochi.” The focus is on showing only the expressions of the members who are on the phone, which sparks the viewer’s imagination about what kind of story might be unfolding.
There aren’t many specific comments about the product itself, but the repeated use of “mochi mochi” clearly conveys that it has a chewy texture.