Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- [PayPay Commercials] Popular and All-Time Commercials Summary [2026]
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
Compilation of SoftBank commercials: the charm lies in humorous ads like the Shirato Family (51–60)
SoftBank Music Project: ‘Speed Limit Man’ Edition
In this commercial featuring Hisaku Shimada as Speed-Limit Man, the frustration of not being able to watch a video due to slow loading is humorously portrayed.
Sakanaction’s song “Wasurerarenai no,” created for the CM, centers on the theme of starting a new life and is included on their 2019 album 834.194.
At the end of the commercial, Ichiro Yamaguchi, the band’s vocalist, appears in a role that thwarts Speed-Limit Man’s interference.
Is SoftBank 5G like Doraemon? “Opinions from the Future” Edition
SoftBank’s 5G commercial is raising expectations that the world of Doraemon might be just around the corner.
The song featured in the ad is Sakanaction’s “Shin Takarajima,” whose music video is memorable for its retro Showa-era vibe.
Titled after a manga by Osamu Tezuka, the track was also used as the theme song for the film Bakuman, starring Takeru Satoh and Ryunosuke Kamiki.
While the MV’s aesthetic reaches back to a period predating Doraemon, the song’s overall feel and structure possess a freshness that wouldn’t be out of place—even as we enter the age of Doraemon.
SoftBank Shirato Family “Asking for Directions in NY” 30-second version
The lively classical piece often heard in SoftBank’s Shirato Family commercials is one many people have probably listened to at least once.
The piece is “Dance of the Reed Flutes” from The Nutcracker, composed by the Russian composer Tchaikovsky.
Written as ballet music, it’s considered one of Tchaikovsky’s three great ballets.
Its brisk, slightly comical melody is a perfect match for the skit-like back-and-forth of the Shirato Family.
You could even say this piece is what further heightens the fun atmosphere of the commercials!
SoftBank “Giga Monster” Shirato Family “Godzilla Live Commentary” Version 30 Seconds
It’s a masterpiece by Akira Ifukube that has been used consistently as Godzilla’s theme from the first film in 1954 all the way to the latest installments.
If you’re Japanese, you’ve almost certainly heard this melody at least once.
The way the arrangement skillfully employs irregular time signatures to enhance Godzilla’s eeriness—while still making the shifting rhythms feel completely natural—really makes you think, “as expected of the master!” I’d venture that it’s one of the pieces that had a major influence on musicians in what later came to be called progressive rock.
I’ll admit, I’m actually one of those people myself!
SoftBank Sayuri Yoshinaga “Always Dream (National)” Version
In the commercial featuring Yuriko Yoshinaga, “Itsudemo Yume o (Nationwide),” which showcases the wonderful smiles of SoftBank employees working at stores across Japan, the 1962 duet “Itsudemo Yume o” by Yukio Hashi and Sayuri Yoshinaga is used.
The two singers’ voices are both gentle and flowing, drawing you in as you listen.
The song expresses feelings of admiration for that special girl who’s always singing.
If you want to reminisce about the good old Showa era, be sure to give it a listen.