Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- [PayPay Commercials] Popular and All-Time Commercials Summary [2026]
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
SoftBank commercial roundup: Charming, humorous ads like the Shirato Family (61–70)
SoftBank Music Project “New Era” Edition
That masculine singing voice is irresistible.
This song was used in a SoftBank Music Project commercial and is sung by Hiroji Miyamoto, the vocalist of the rock band Elephant Kashimashi.
It’s included on his first solo album, “Miyamoto, Doppo,” released in 2020.
Some of you may have thought, “Miyamoto doing hip-hop!?” The final result feels like his burning passion is carried on his voice, piercing deeply into the heart.
Give it a listen when you’re feeling down.
SoftBank “5G Virtual Grand Chorus” Version
A signature song by Arashi that colored Japan.
It also made a striking impression in SoftBank’s “5G Virtual Mass Choir” commercial that aired from late 2020 into 2021, featuring the members of Arashi.
Speaking of Arashi! The sparkling melody crafted by the music unit youth case makes your heart dance, wrapping you in a positive, happy world.
It’s such a cheerful track that you can’t help but smile while listening.
Ohno’s ad-libbing in the latter half is fantastic, too! It’s a pop tune that never loses its shine, even as the times keep changing.
SoftBank “Everyone’s Family Discount” Shiroto Family “Father’s Occupation” Version 30 seconds
Power Hall was composed by Susumu Hirasawa, a pioneer of techno music, and was included on New Japan Pro-Wrestling’s first album, New Japan Pro-Wrestling: Super Fighters’ Themes, released in 1980.
It has been used in the commercial “Everyone Family Discount,” in the Shirato Family series, episode ‘Father’s Occupation.’ Throughout most of the track, the main motif is repeated, and the synthesizer timbres seem to evoke an unknown strength.
It’s a piece of techno music that has long been loved by pro-wrestling fans.
SoftBank “We’re All Family Discount” Shirato Family: “Ryoma Finally Finds His Brother!!” Edition
This song is used in the commercial for the Minna Kazoku-wari (Everyone Family Discount) service, the Shirato Family “Ryoma Finally Finds His Older Brother!!” edition.
Watching a cute child grow up is truly a joy, isn’t it? Seeing a child who was once a tiny baby now walking hand in hand with you is so adorable it overflows with love.
Kiyama Yusaku’s “home,” which sings about those precious family moments and warmth, is the perfect song for parents with children.
As a ballad, it’s also a moving song that, of course, can strengthen the parent–child bond when kids listen to it too.
SoftBank Music Project “Smartphone Boat” Version
Studying on a smartphone—people who aren’t familiar with it might indeed be surprised.
This is SoftBank’s commercial “Smartphone Boat.” The CM song is sung by the legendary enka singer Sayuri Ishikawa.
As the title suggests, it’s an original song themed around smartphones.
The official music video has also been released, so if you’re curious about the full version, please check it out.