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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest commercial [April 2025] (61–70)

Mitsui Outlet Park SHOPPING is POWER: “Shopping Far Away” / Change. LaLaport: “Breakin’”Ai Miura, Rikyu Hagiwara, Hiro10

[Official] Mitsui Outlet Park: “SHOPPING is POWER / Shopping Far Afield” Edition

Mitsui Shopping Park LaLaport CM “Changing. LaLaport / Breaking Edition” 15 seconds

This is a commercial that showcases how fun Mitsui Outlet Park and LaLaport are through the interactions between Ai Miura and Rikyu Hagiwara as they spend time there.

It depicts the two enjoying shopping and events, and their full-on smiles convey the fun straight to the viewer.

Hiro10’s powerful performance at LaLaport is another highlight, adding a sense of fulfillment and glamour.

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Marugame Seimen: ‘Kaito and Hokuto’s Udo-nuts Weather’ EditionKaito Takahashi, Hokuto Matsumura

Marugame Seimen: “Kaito and Hokuto’s Udo-nuts Spring Day” – Teaser

This commercial features Kaito Takahashi and Hokuto Matsumura sneaking into Marugame Seimen to try the new “U-donuts.” Their bright smiles convey both the surprise that donuts can be made from udon and how delicious they are—so much so that you forget the surprise itself.

The colors of the clothes they’re wearing are also striking, and their brightness positively expresses the arrival of spring.

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AJINOMOTO AGF Blendy My Bottle Stick “Pop! A Smile Blooms” VersionHiroe Igeta

Blendy My Bottle Stick “Pop! A Smile Blossoms” 15-second version

This commercial introduces Blendy’s My Bottle Sticks, conveying not only how easy they are to use but also how delicious they taste.

You can see the simplicity—just put it in your bottle and add water—and the surprise at the flavor through Hiroe Igeta’s expressions.

The blooming flowers shown after drinking evoke a rich taste and a sense of relaxation.

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Washoku Sato “2025 Lively Girls’ Get-Together” and “All-You-Can-Eat Bluefin Tuna”Nagisa Shibuya

All-you-can-eat at Washoku Sato: “Sato Shabu & Sushi” 2025 Lively Girls’ Night Edition – Nagisa Shibuya with NMB48

Wasyoku Sato New CM: “Nagisa Shibuya [Sato Shabu] All-You-Can-Eat Bluefin Tuna Dishes — April 2025 Edition”

This commercial introduces Washoku Sato’s all-you-can-eat offering, highlighting the variety of menu items and the fun of spending time there with friends.

All-you-can-eat often suggests a limited selection, but by offering a wide range of dishes—including tuna—it enhances visitors’ enjoyment even more.

The scenes of Nagisa Shibuya and her friends flashing dazzling smiles also clearly convey how fulfilling the experience is.

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Morinaga Seika Vanilla Monaka Jumbo: “THE VANILLA” VersionSUPER EIGHT

[SUPER EIGHT] The Vanilla Version [Vanilla Monaka Jumbo] (with subtitles)

This commercial announces that “THE” has been added to Vanilla Monaka Jumbo and promotes not just the new name but the evolution in flavor as well.

Members of SUPER EIGHT, dressed in vanilla-colored suits, introduce the product, and while the scene unfolds with moody jazz playing in the background to add a touch of comedy, the key is elegance.

It conveys that, despite the comedic look, the rich vanilla taste has evolved.

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Rakuten Mobile 5th Anniversary: Toward Becoming the No. 1 Mobile Carrier

[Rakuten Mobile] 5th Anniversary – Toward the No. 1 Mobile Carrier –

This is a commercial that expresses gratitude for Rakuten Mobile’s 5th anniversary while revisiting the passion and attention to detail behind the brand.

It talks about how the company has evolved over the past five years and what goals it aims to pursue from here, conveying both key selling points and determination.

It also introduces the various plans on offer, reflecting a desire to reach as many people as possible.

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Ezaki Glico Farm Shibori “Fresh Milk From the Farm – You’re starting to look alike –” VersionHana Kuroki, Reiko Kataoka

Farm-Chilled Ice Cream: Hana Kuroki “From the Fresh Milk Farm ~We’re starting to look alike~” Version (60s)

It’s a drama-like commercial depicting a dairy farm that produces raw milk—the ingredient used in Bokujō Shibori—and the women working hard there.

It shows Haru Kuroki gently teaching a child, who’s afraid of cows and can’t interact with them, how to approach the animals.

You can also feel a sense of tradition being passed down: the memo about milk ice cream that Haru Kuroki used to look at is now being looked at by the children.

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