Lovely commercial jingle

April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest Commercials [April 2025] (91–100)

Asahi Beer Asahi Zero – Asahi Zero for the working you, “Market” versionTerumoto Goto

Asahi Zero Commercial: Asahi Zero for Working You – Market Version (30 seconds) – Terumoto Gotō

In this Asahi Zero commercial, Football Hour’s Mr.

Goto plays the interviewer, speaking with people who work at the Chiba City Local Wholesale Market.

Those who say things like “I can’t drink on weeknights because I have to get up early” or “Non-alcoholic beer doesn’t taste good” try Asahi Zero…

and they’re moved by how much it tastes like real beer.

Their expressions and reactions make you feel, “Maybe this non-alcoholic beer is different from the others.”

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Asahi Beer The Vitalist: “Are you prepared to never go back after this deliciousness?”Hiroyuki Sanada

The Vitalist Commercial: “Are you ready to never go back after tasting this goodness?” 30-second version, Hiroyuki Sanada

This is an introduction commercial for The Vitalist, a beer launching in April 2025.

It highlights the product’s defining feature: a flavor that puts bitterness front and center, while driving home a bold message—“Are you ready for a point of no return?” Many beer enthusiasts may find themselves intrigued by this confident, hard-hitting appeal.

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Latest Commercials [April 2025] (101–110)

Kagome Tomato Juice “Blood Pressure Mask” EditionHiroshi Tamaki

Kagome Tomato Juice “Hypertension Mask” CM 30-second version

This commercial for Kagome Tomato Juice features Hiroshi Tamaki playing a “blood pressure mask” character—someone whose blood pressure is on the high side even during checkups.

The ad highlights that tomato juice can help care for elevated blood pressure, and the striking scene shows Tamaki’s mask coming off after he drinks the tomato juice.

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Canon World Heritage ‘Samarkand’ Edition

“World Heritage” (Samarkand) / TV Commercial 30s (Canon Official)

This is a commercial featuring the beautiful cityscape of Samarkand, the ancient capital of Uzbekistan.

It promotes Canon’s cutting-edge imaging technology that underpins the creation of stunning visuals.

The footage of colorful buildings and costumes is truly breathtaking.

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KFC The American Burgers: “American Diner” EditionKento Kaku

The American Burgers: 'American Diner' Edition | KFC

This is a commercial in which Kento Kaku introduces two limited-time American burgers.

The featured items are the Onion Filet Burger and the Egg Filet Burger, highlighting that each uses different ingredients and sauces.

With mouthwatering, sizzling visuals that whet the appetite, it’s a wonderful ad.

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COSMO Oil: “The Sound of SAF”Kento Kaku

The sound series of SAF

This is a commercial introducing SAF, a type of aviation fuel made by reusing used cooking oil.

Apparently, Cosmo Oil was the first to mass-produce this SAF in Japan.

For most of us, Cosmo Oil is strongly associated with gas stations, but it turns out they also run businesses that produce sustainable fuels like this.

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Suntory Jim Beam “JIM Highball × Gurunai” VersionShintaro Moriyama (Mitorizu), Seiya (Shimofuri Myojo)

Jim Beam 'JIM Highball × Gurutnai' Version 30s Suntory CM

This commercial features Seiya suggesting they practice the “Gourmet Chicken Race: Gochi ni Naru!” segment from the popular show Guruguru Ninety-Nine at a certain restaurant, and Moriyama joining in despite quipping, “I’ve already been fired!” Seiya orders some dishes and a Jim Beam highball, but the outcome is wildly off the mark.

Still, when Seiya says he’s happy just to be able to eat and drink together, Moriyama’s subtly delighted expression leaves an impression.

The direction makes you want to get together with easygoing friends, and that feeling really stands out.

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