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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Last updated:2025/7/15

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest TV commercials [April 2025] (1–10)

Mizkan Good Kotosu “Adult Sauce” VersionUm

Good Things Vinegar: Adult Sauce Edition [Mizkan Official]

This is a commercial introducing Ikotokosu Otona no Sauce, a new, innovative sauce made with vinegar.

Ano, dining with a man, pours Ikotokosu over some fried food and eats it.

When asked, “Is that any good?” she sums up the product’s appeal in a single word: “Sapauma” (clean yet umami-rich).

Marketed as having a grown-up flavor, this sauce likely has many people curious about what it tastes like.

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Kao Primavista: “With a steadfast primer, go anywhere.”Kasumi Arimura

Primavista “With a steadfast base, wherever you go.” TV commercial

This commercial highlights just how long-lasting and smudge-resistant Primavista’s base makeup is, conveying that it makes everyday life more comfortable.

It depicts Kasumi Arimura moving around in nature, expressing that even such adventurous activity won’t cause the base to break down.

Its strength in resisting both caking and dryness is portrayed positively through bright, uplifting visuals.

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JT ‘The Path Where the Oni Walks: Teahouse’ EditionTakayuki Yamada, Nanami, Ryutaro Yamazaki

[Official] JT Corporate CM 'Path of the Oni' Teahouse Edition

This commercial conveys JT’s philosophy through a story about a demon played by Takayuki Yamada, who continues his journey while reflecting on what it means to be rich at heart.

In the teahouse scene, he asks Nanami-san and Ryutaro Yamazaki, who have just left the shop, what richness of the heart means to them, and receives the answer: sharing.

Realizing that what he thought would diminish by sharing actually leads to increasing joy, we begin to see a change—an emerging desire to do something for others.

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SUBARU Forester “Adventure Design” Version

Forester Adventure Design Edition - 30 seconds

This is a commercial for the Forester, which underwent a model change in 2025.

It mainly introduces the exterior with its strikingly sharp look, and through footage of a family driving the Forester, it highlights how perfectly it serves as a companion for adventures in nature.

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Kura Sushi: Pinnacle of the Season — “Salmon Roe, Sea Urchin, and Meat Fair”Masatoshi Hamada

Kura Sushi Seasonal Finest TV Commercial: Salmon Roe, Sea Urchin, and Meat Fair [Long Version]

This is a commercial introducing Kura Sushi’s special fair featuring salmon roe and sea urchin, as well as meat and crab.

Masatoshi Hamada appears as the guide, presenting a lineup of luxurious, limited-time menu items.

Not only do they all look incredibly delicious on screen, but Hamada’s expressions in front of the sushi also convey just how tasty each item is.

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Asahi Beer The Vitalist: First-time Vitalist “Mr. Sanada” Version / “Mr. Nikaido” Version / “Ms. Minakami” Version / “Ms. Yoshikawa” VersionHiroyuki Sanada, Fumi Nikaido, Koji Mizukami, Ai Yoshikawa

The Vitalist Commercial: “My First Vitalist. Sanada Edition” 15 seconds — Hiroyuki Sanada

The Vitalist Commercial: 'My First Vitalist. Nikaido-san Edition' 15-Second Spot — Fumi Nikaido

The Vitalist: “First-Time Vitalist – Mr. Mizukami Edition” 15 Seconds (Koji Mizukami)

The Vitalist: “My First Vitalist. Yoshikawa-san Edition” 15 seconds – Ai Yoshikawa

This is a commercial for The Bitalist, whose key appeal is its bitterness, highlighting impressions from a variety of people who have tried it.

Sharing their thoughts are Hiroyuki Sanada, Fumi Nikaido, Koji Mizukami, Ai Yoshikawa, and others, conveying that bitterness can be enjoyed regardless of gender or generation.

Their surprised expressions the moment they take a sip also suggest that its bitterness is different from that of beers up to now.

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Aeon TOPVALU “2025 TOPVALU One-Tray Series” Version

[TOPVALU] 2025 Topvalu One-Tray Series TV Commercial 30 seconds

When you think of frozen foods, you probably picture one type of dish per package.

However, in the commercial for the One-Tray series from Topvalu, AEON’s private brand, they highlight that each package contains two items—such as a rice or pasta dish plus a side.

It’s easy, tasty, comes in many varieties, and feels satisfying.

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