Lovely commercial jingle

April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest TV commercials [April 2025] (1–10)

Ebara Petit Chinese: “Mapo Tofu” Version / “Twice-Cooked Pork” VersionKoji Seto

Puchi-to Chinese: Mapo Tofu Edition – Koji Seto

Puchi-tto Chinese: Twice-Cooked Pork Edition — Koji Seto

This is a commercial for “Puchitto Chinese,” which lets you easily make Chinese dishes without having to stock a lot of seasonings.

Koji Seto highlights the convenience: as long as you prepare the main ingredients, you can make it simply—and even from a single serving.

The ad effectively conveys its appeal, showing that you can easily cook authentic-tasting Chinese food without assembling a bunch of seasonings.

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Ebara Foods Golden Taste “Wife Presentation” versionGaku Hamada, Hiyori Sakurada

Golden Taste – Wife Presentation Edition, Gaku Hamada / Hiyori Sakurada

This commercial introduces the various variations of Ebara’s “Ogon no Aji” (Golden Taste) and conveys the idea that there’s a flavor to suit everyone.

Gaku Hamada leads a presentation to the family about which additional “Golden Taste” flavor Hiyori Sakurada would choose.

It clearly explains the differences in flavors and ingredients, making it likely to spark interest in trying them.

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Eisai Chocola BB Plus: “Painful Mouth Ulcers” Version / “Skin Trouble from Busyness” VersionYuka Itaya, Mizuki Yamashita, Takayuki Hamatsu, Kanata Hosoda

Chocola BB Plus “Rough Skin from Busyness” Version, 30 Seconds, No Tag-on

The two commercials in which Yuka Itaya and Mizuki Yamamoto appear as a mother and daughter are for Chocola BB Plus.

They highlight that it contains five types of vitamins, which help heal mouth ulcers and rough skin.

From Itaya’s bright, relieved expression once the symptoms subside, you can really sense how effective Chocola BB Plus is.

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Latest TV commercials [April 2025] (11–20)

Suntory Draft Beer “San-Nama CM Has Been Decided” VersionJUNON、LEO

Suntory Draft Beer “We Got the Ad for San-Nama” Version, 60 seconds — JUNON, LEO — Suntory Commercial

This video depicts JUNON and LEO joyfully celebrating their selection to appear in a Suntory Draft Beer commercial.

They express their excitement through a light, upbeat dance, and their sparkling smiles as they move really convey the exhilaration.

The video ends with the two of them drinking Suntory Draft Beer, their blissful expressions clearly conveying how good it tastes.

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NICHIREI Authentic Fried Rice: “Chunky Char Siu, Seriously Delicious.”Mio Imada

NICHIREI “Authentic Fried Rice®” Chunky Roast Pork—So Tasty. 15-second version (For fried rice, it’s Nichirei)

This commercial promotes the renewal of Nichirei’s Authentic Fried Rice, powerfully conveying what’s changed through striking visuals.

The story shows Mio Imada realizing the differences only after she starts eating, with her expressions and the narration conveying her surprise and delight at the stronger presence of char siu pork.

Another highlight is that she’s shown eating it in a Chinese restaurant setting, which, along with the background, reinforces the message of a truly authentic flavor.

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Pizza Hut: The usual lunch, or the Hiru-Hut lunch? “Hiru-Hut [from 380 yen]” edition

[The usual lunch or Day Hat lunch] Day Hat [from 380 yen]

This is a commercial introducing Pizza Hut’s lunchtime offering, Hiru-Hut.

It’s structured as a comparison between a usual lunch and a Hiru-Hut lunch, and the smiles you see when people take a bite clearly convey both the value and the deliciousness.

It also suggests that eating something tastier at midday can make the whole day feel more fulfilling.

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Pip MagneLoop: ‘Relieves stiffness while you sleep’ versionMEGUMI

Pip Magneloop: Improve Stiffness While You Sleep - 15-Second Commercial - EX

This is a commercial introducing the Pip Magneloop for people who feel severe shoulder stiffness when they wake up in the morning.

MEGUMI serves as the presenter, highlighting the product’s appeal.

It emphasizes that magnetic power promotes blood circulation and relieves stiffness, allowing you to care for shoulder tension while you sleep.

The product’s effects are illustrated with diagrams, clearly conveying its efficacy.

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