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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest TV commercials [April 2025] (1–10)

Asahi Beer The Vitalist: First-time Vitalist “Mr. Sanada” Version / “Mr. Nikaido” Version / “Ms. Minakami” Version / “Ms. Yoshikawa” VersionHiroyuki Sanada, Fumi Nikaido, Koji Mizukami, Ai Yoshikawa

The Vitalist Commercial: “My First Vitalist. Sanada Edition” 15 seconds — Hiroyuki Sanada

The Vitalist Commercial: 'My First Vitalist. Nikaido-san Edition' 15-Second Spot — Fumi Nikaido

The Vitalist: “First-Time Vitalist – Mr. Mizukami Edition” 15 Seconds (Koji Mizukami)

The Vitalist: “My First Vitalist. Yoshikawa-san Edition” 15 seconds – Ai Yoshikawa

This is a commercial for The Bitalist, whose key appeal is its bitterness, highlighting impressions from a variety of people who have tried it.

Sharing their thoughts are Hiroyuki Sanada, Fumi Nikaido, Koji Mizukami, Ai Yoshikawa, and others, conveying that bitterness can be enjoyed regardless of gender or generation.

Their surprised expressions the moment they take a sip also suggest that its bitterness is different from that of beers up to now.

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Aeon TOPVALU “2025 TOPVALU One-Tray Series” Version

[TOPVALU] 2025 Topvalu One-Tray Series TV Commercial 30 seconds

When you think of frozen foods, you probably picture one type of dish per package.

However, in the commercial for the One-Tray series from Topvalu, AEON’s private brand, they highlight that each package contains two items—such as a rice or pasta dish plus a side.

It’s easy, tasty, comes in many varieties, and feels satisfying.

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Ebara Petit Chinese: “Mapo Tofu” Version / “Twice-Cooked Pork” VersionKoji Seto

Puchi-to Chinese: Mapo Tofu Edition – Koji Seto

Puchi-tto Chinese: Twice-Cooked Pork Edition — Koji Seto

This is a commercial for “Puchitto Chinese,” which lets you easily make Chinese dishes without having to stock a lot of seasonings.

Koji Seto highlights the convenience: as long as you prepare the main ingredients, you can make it simply—and even from a single serving.

The ad effectively conveys its appeal, showing that you can easily cook authentic-tasting Chinese food without assembling a bunch of seasonings.

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Latest TV commercials [April 2025] (11–20)

Ebara Foods Golden Taste “Wife Presentation” versionGaku Hamada, Hiyori Sakurada

Golden Taste – Wife Presentation Edition, Gaku Hamada / Hiyori Sakurada

This commercial introduces the various variations of Ebara’s “Ogon no Aji” (Golden Taste) and conveys the idea that there’s a flavor to suit everyone.

Gaku Hamada leads a presentation to the family about which additional “Golden Taste” flavor Hiyori Sakurada would choose.

It clearly explains the differences in flavors and ingredients, making it likely to spark interest in trying them.

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Eisai Chocola BB Plus: “Painful Mouth Ulcers” Version / “Skin Trouble from Busyness” VersionYuka Itaya, Mizuki Yamashita, Takayuki Hamatsu, Kanata Hosoda

Chocola BB Plus “Rough Skin from Busyness” Version, 30 Seconds, No Tag-on

The two commercials in which Yuka Itaya and Mizuki Yamamoto appear as a mother and daughter are for Chocola BB Plus.

They highlight that it contains five types of vitamins, which help heal mouth ulcers and rough skin.

From Itaya’s bright, relieved expression once the symptoms subside, you can really sense how effective Chocola BB Plus is.

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Kagome Tomato Ketchup “Awakening (Napolitan)” VersionAtarashii Gakko no Leaders

Kagome Tomato Ketchup Awakening (Napolitan) Version 15 seconds

This commercial, which showcases how grilling ketchup makes it even more delicious, features ATARASHII GAKKO!.

It highlights that heating ketchup in a frying pan enhances its umami and richness.

In the ad, they use the seared ketchup to make Napolitan pasta, and the sizzling visuals are truly appetite-inducing.

I bet many viewers felt, “I want to try that!” after watching.

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Suntory Draft Beer “San-Nama CM Has Been Decided” VersionJUNON、LEO

Suntory Draft Beer “We Got the Ad for San-Nama” Version, 60 seconds — JUNON, LEO — Suntory Commercial

This video depicts JUNON and LEO joyfully celebrating their selection to appear in a Suntory Draft Beer commercial.

They express their excitement through a light, upbeat dance, and their sparkling smiles as they move really convey the exhilaration.

The video ends with the two of them drinking Suntory Draft Beer, their blissful expressions clearly conveying how good it tastes.

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