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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest Commercials [April 2025] (91–100)

Asahi Beer The Vitalist: “Are you prepared to never go back after this deliciousness?”Hiroyuki Sanada

The Vitalist Commercial: “Are you ready to never go back after tasting this goodness?” 30-second version, Hiroyuki Sanada

This is an introduction commercial for The Vitalist, a beer launching in April 2025.

It highlights the product’s defining feature: a flavor that puts bitterness front and center, while driving home a bold message—“Are you ready for a point of no return?” Many beer enthusiasts may find themselves intrigued by this confident, hard-hitting appeal.

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Open House “Gita: Can’t Step On It” version / “Gita: I Stepped On It” versionYuki Yanagita

[Open House] TV Commercial – “Guitha: Can’t Step On It” Version (Fukuoka Area Exclusive Broadcast)

[Open House] TV Commercial – “Gita Steps On It” Version (Fukuoka Area Limited Broadcast)

This is an Open House commercial that airs only in the Fukuoka area.

When Yuki Yanagita hits the ball and runs to first base, the Open House logo is, surprisingly, placed right on the base.

In the “Can’t Step On It” version, he’s called out while hesitating because he can’t bring himself to step on the sponsor’s logo.

In the “Ends Up Stepping On It” version, after wavering, he gently steps on it.

It’s a charming ad with the kind of humor that’s typical of Open House commercials.

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Kagome Tomato Juice “Blood Pressure Mask” EditionHiroshi Tamaki

Kagome Tomato Juice “Hypertension Mask” CM 30-second version

This commercial for Kagome Tomato Juice features Hiroshi Tamaki playing a “blood pressure mask” character—someone whose blood pressure is on the high side even during checkups.

The ad highlights that tomato juice can help care for elevated blood pressure, and the striking scene shows Tamaki’s mask coming off after he drinks the tomato juice.

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Kikkoman Soy Milk: “Morning Full Protein” EditionKento Hayashi

Kikkoman Soy Milk Commercial: “Morning Full Protein” Version (30 Seconds)

This commercial from Kikkoman for their soy milk highlights that typical breakfasts tend to be low in protein.

It shows that adding a glass of soy milk to your usual breakfast helps you get an ideal amount of protein.

By featuring not only unsweetened soy milk but also sweetened/regular varieties, it also promotes the habit as a delicious way to start your day.

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Canon World Heritage ‘Samarkand’ Edition

“World Heritage” (Samarkand) / TV Commercial 30s (Canon Official)

This is a commercial featuring the beautiful cityscape of Samarkand, the ancient capital of Uzbekistan.

It promotes Canon’s cutting-edge imaging technology that underpins the creation of stunning visuals.

The footage of colorful buildings and costumes is truly breathtaking.

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KFC The American Burgers: “American Diner” EditionKento Kaku

The American Burgers: 'American Diner' Edition | KFC

This is a commercial in which Kento Kaku introduces two limited-time American burgers.

The featured items are the Onion Filet Burger and the Egg Filet Burger, highlighting that each uses different ingredients and sauces.

With mouthwatering, sizzling visuals that whet the appetite, it’s a wonderful ad.

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Coca-Cola Ayataka Onigiri Cafeteria Ayatakaya “Salmon Onigiri” VersionMoka Kamishiraishi, Tatsuya Yamawaki

[Ayataka] Rice Ball Diner Ayatakaya Moka Kamishiraishi TV Commercial “Salmon Rice Ball” Version 15 seconds AYATAKA TVCF

This is an Ayataka commercial featuring Moka Kamishiraishi as a staff member at the Onigiri Shokudo Ayatakaya.

You might wonder, “Why an onigiri shop in a tea commercial?” It’s because they’re highlighting how well Ayataka pairs with freshly made rice balls, showcasing the tea’s delicious flavor.

The ad has a refreshing vibe that matches its clean, crisp taste.

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