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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest TV commercials [April 2025] (81–90)

JR Kyushu “30 Years of SONIC: Nice to meet you again today”

SONIC 30th Anniversary - Nice to meet you again today (15-second Version 1)

This is a commercial promoting that the Sonic, a limited express train operated by JR Kyushu and known for its deep blue body, will celebrate its 30th anniversary in 2025.

The ad features a driver approaching a Sonic stopped at a station, while the Sonic itself speaks its thoughts—a structure that’s sure to resonate with many railway enthusiasts.

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JR East Tomorrow’s DESIGN: ‘Employee Ideas’ EditionMinami Hamabe, Kaito Sakurai

Tomorrow’s DESIGN: Employee Ideas Edition (30-second ver.)

This is a JR East commercial introducing new services born from employees’ ideas, such as renting baby strollers at stations.

In addition to Minami Hamabe, the ad features her future children appearing from the future, and Hamabe’s slightly bewildered reaction to the situation is also a key highlight.

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JR Central: Off to Nara, the ‘Asuka’ editionRyohei Suzuki

“Iza Iza Nara” Asuka Edition – 60 seconds

In the JR Central travel campaign commercial “Iza Iza Nara,” this installment highlights the charms of Asuka Village.

It opens with scenes of the Ishibutai Kofun and the Masuda Iwafune, then Ryohei Suzuki goes on to visit one famous spot after another around Asuka Village.

It ends with a shot of him enjoying delicious-looking dishes at the traditional house restaurant Da terra, leaving a strong impression of someone fully savoring all that Asuka Village has to offer.

Many viewers from outside the prefecture were likely intrigued, thinking, “I had no idea there was a place like this in Nara’s Asuka Village!”

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NTT Facilities: “Creating the future of facilities together” (version)

[NTT Facilities] Creating the future of facilities, together (30-sec ver.)

This is a commercial for NTT Facilities, whose mission is to leverage facilities such as the buildings and equipment owned by companies.

It depicts a female employee working together with senior colleagues and partner companies to enhance the value of these facilities.

Although facilities and the concept of increasing their value may feel unfamiliar, this commercial serves as an opportunity to learn about them.

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UQ WiMAX “Why is MAX here?” VersionHikari Mitsushima, Ryuhei Matsuda, MAX

UQUEEN 'Why is MAX here?' 30 seconds

In the UQ WiMAX commercial, “Why Is MAX Here?”, MAX appears as a play on the name WiMAX.

He shows up as an acquaintance of UQUEEN, played by Hikari Mitsushima, and repeatedly strikes poses while shouting “WiMAX!” in sync with cues from Mitsushima and the butler, Ryuhei Matsuda.

While the spot invites plenty of witty retorts, its star-studded cast and glamorous world leave a strong impression.

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au “Child GPS Watch: Anshin Watcher” Version

Child Monitoring GPS: Anshin Watcher (30-second Horizontal)

This is an introductory commercial for a safety watcher device that, when carried by a child, lets you receive notifications that they’ve left school and check their location.

It portrays the feelings of parents watching over their child’s growth, and I think parents of elementary schoolers can relate.

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Latest Commercials [April 2025] (91–100)

Asahi Beer Asahi Zero – Asahi Zero for the working you, “Market” versionTerumoto Goto

Asahi Zero Commercial: Asahi Zero for Working You – Market Version (30 seconds) – Terumoto Gotō

In this Asahi Zero commercial, Football Hour’s Mr.

Goto plays the interviewer, speaking with people who work at the Chiba City Local Wholesale Market.

Those who say things like “I can’t drink on weeknights because I have to get up early” or “Non-alcoholic beer doesn’t taste good” try Asahi Zero…

and they’re moved by how much it tastes like real beer.

Their expressions and reactions make you feel, “Maybe this non-alcoholic beer is different from the others.”

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