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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest TV commercials [April 2025] (81–90)

Mode Gakuen: ‘Do It All’ Edition

Mode Gakuen 2025 Web Movie “Do It All” Version

This is a commercial for Mode Gakuen that emphasizes the ability to fully immerse yourself in what you love—fashion, beauty, design, and more.

The colorful visuals are striking, resulting in a stylish video tailored to the subjects you can study.

The BGM features “tragedy” by the girl band Chilli Beans.

Many viewers may relate to the down-to-earth lyrics, which the group says reflect the struggles they experienced as students and still grapple with today.

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Professional University of Information and Management for Innovation, Tokyo — “A university that moves the world.”

Tokyo International Professional University of Technology 2025 Web Movie: “A University that Moves the World.”

This is a commercial for the Professional University of Information and Management for Innovation, described as aiming to cultivate professionals who can succeed on the global stage.

It features multiple scenes that evoke cutting-edge technology and effectively highlights the university’s strengths to those who want to thrive at the forefront of the coming era.

The background music is “G00000W,” notable for its powerful melody.

Debuting in this commercial, the track is a vigorous piece that feels like it gives listeners a push forward.

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At Contact Creo: “See with Creo. Natural-feel contacts” (commercial)Haruna Kawaguchi

Let's watch it with CLEO. Natural contact.

This commercial highlights Cleo’s natural-feel contacts and conveys the joy of seeing clearly with colorful visuals.

Haruna Kawaguchi appears in various looks that match the backgrounds, suggesting a wide range of contact lenses suited to different scenes.

The video, which conveys the fun of everyday life, is further accentuated by “Mambo No.

5.” It’s a staple track often used as background music on variety shows, and its powerful rhythm and overlapping chants evoke positive feelings.

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Samsung Galaxy S25 Ultra meets YOASOBI “Camera Zoom” versionYOASOBI

Galaxy S25 Ultra meets YOASOBI: “Camera Zoom” Edition | Galaxy S25 Ultra | Samsung

This commercial conveys that with the Galaxy S25 Ultra, you can capture any moment, using YOASOBI’s live performance to make the point.

It follows the concept of shooting YOASOBI’s Singapore show using the camera’s zoom, and clearly shows the kinds of photos you can take.

The song that further amplifies the lively atmosphere is YOASOBI’s “Butai ni Tatte” (“Stand on Stage”).

As you can see with Ikura singing while holding a guitar, it has a strong band sound, delivering both power and freshness.

The momentum of the sound and vocals makes it feel like a song that conveys a determination to charge forward.

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Seibu Railway: “Chichibu Hinanako’s Day Off” (version)Ai Mikami

Seibu Railway [CM] 'Chichibu Flight Nanako’s Day Off' (30 seconds)

This commercial depicts Nanako Chichibu, played by Ai Miura, setting off on a trip to Chichibu to escape the hustle and bustle of everyday life.

Watching her enjoy a solo journey might make many viewers feel a twinge of envy and think, “I want to travel too!” The background music is “Ningen desu kara,” a song that carries the message of living as your true self.

While Chipoke Ohashi’s laid-back vocal delivery is striking, the song’s empowering message is deeply moving.

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Seibu Railway: Chichibu Hinanako’s InnocenceAi Mikami

Seibu Railway [Web Movie] “Chichibu Hinanako’s Pure Heart” (15 seconds)

This is a Seibu Railway commercial featuring Ai Miura playing a character named Nanako Chichibuhi.

While she’s enjoying a barbecue with a man, Miura impulsively confesses her feelings to him.

Flustered, he nevertheless returns her feelings, leading to a heart‑pounding development that makes even the viewers’ hearts race.

The story is set to the background music “As Expected, I Love You” by Chipoke Ohashi.

Reading the lyrics—an honest, unadorned expression of straightforward feelings for a crush—may remind you of the fresh, youthful emotions of first love.

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Latest Commercials [April 2025] (91–100)

Sanyo Foods: I’ve always loved Sapporo Ichiban. “Bakarhythm: Miso Ramen” version / “Kyoko Yoshine: Shio Ramen” versionBakarhythm, Kyoko Yoshine

I've always loved Sapporo Ichiban. Kyoko Yoshine, Shio Ramen edition.

This commercial portrays the different ways people enjoy Sapporo Ichiban, highlighting how it has been loved in many forms for a long time.

Bakarhythm makes miso ramen and Kyoko Yoshine makes shio ramen, and you can really feel their affection through their meticulous personal touches.

As an expression of love for Sapporo Ichiban, the song featured is Kazuyoshi Saito’s “Zutto Suki Datta” (“I’ve Always Loved You”).

It’s a track that looks back on memories while reaffirming the love you hold inside, conveying both strength and warmth.

The sound, which evokes classic rock ’n’ roll, also leaves a strong impression.

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