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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest TV commercials [April 2025] (11–20)

NICHIREI Authentic Fried Rice: “Chunky Char Siu, Seriously Delicious.”Mio Imada

NICHIREI “Authentic Fried Rice®” Chunky Roast Pork—So Tasty. 15-second version (For fried rice, it’s Nichirei)

This commercial promotes the renewal of Nichirei’s Authentic Fried Rice, powerfully conveying what’s changed through striking visuals.

The story shows Mio Imada realizing the differences only after she starts eating, with her expressions and the narration conveying her surprise and delight at the stronger presence of char siu pork.

Another highlight is that she’s shown eating it in a Chinese restaurant setting, which, along with the background, reinforces the message of a truly authentic flavor.

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Pizza Hut: The usual lunch, or the Hiru-Hut lunch? “Hiru-Hut [from 380 yen]” edition

[The usual lunch or Day Hat lunch] Day Hat [from 380 yen]

This is a commercial introducing Pizza Hut’s lunchtime offering, Hiru-Hut.

It’s structured as a comparison between a usual lunch and a Hiru-Hut lunch, and the smiles you see when people take a bite clearly convey both the value and the deliciousness.

It also suggests that eating something tastier at midday can make the whole day feel more fulfilling.

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Pip MagneLoop: ‘Relieves stiffness while you sleep’ versionMEGUMI

Pip Magneloop: Improve Stiffness While You Sleep - 15-Second Commercial - EX

This is a commercial introducing the Pip Magneloop for people who feel severe shoulder stiffness when they wake up in the morning.

MEGUMI serves as the presenter, highlighting the product’s appeal.

It emphasizes that magnetic power promotes blood circulation and relieves stiffness, allowing you to care for shoulder tension while you sleep.

The product’s effects are illustrated with diagrams, clearly conveying its efficacy.

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FANCL Mild Cleansing Oil “Cleansing That Changes Your Bare Skin” (Commercial)Mitsuki Takahata

Mild Cleansing Oil TV commercial — Mitsuki Takahata, “A cleansing that changes your bare skin,” 15 seconds (Everyday moments of quiet wonder, always.).

This commercial for FANCL’s Mild Cleansing Oil promotes it as a cleanser that contributes to better skincare.

It shows Mitsuki Takahata using the product every day, highlighting how her skin gradually changes to convey the product’s feel and effectiveness.

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Money Doctor: “That person…” version / “Telekinesis…” versionSuzu Hirose

Money Doctor / “That person…” Version, 30 seconds

Money Doctor / “Telekinesis...” Version 30 seconds

This memorable, humor-filled spot is a commercial for Money Doctor.

In the “That Person…” version, Suzu Hirose plays a scene where she reunites with her first love, who has turned into a dog, and in the “Telekinesis…” version, she portrays suddenly gaining telekinetic powers.

Although these setups aren’t related to the company’s actual services—letting you consult a financial planner about money—that’s precisely why the ads are so impactful and entertaining.

Once you see them, they stick in your memory.

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Mizkan Good Kotosu “Adult Sauce” VersionUm

Good Things Vinegar: Adult Sauce Edition [Mizkan Official]

This is a commercial introducing Ikotokosu Otona no Sauce, a new, innovative sauce made with vinegar.

Ano, dining with a man, pours Ikotokosu over some fried food and eats it.

When asked, “Is that any good?” she sums up the product’s appeal in a single word: “Sapauma” (clean yet umami-rich).

Marketed as having a grown-up flavor, this sauce likely has many people curious about what it tastes like.

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Latest Commercials [April 2025] (21–30)

Mitsubishi UFJ Morgan Stanley Securities: “World-class service for our valued customers”

World-class service for our valued customers (30 seconds) [Mitsubishi UFJ Morgan Stanley Securities Official]

This commercial promotes the message that the company upholds a customer-first approach and aims to provide services as a trusted partner.

It also states that they want to deliver world-class services through professional insights, ideas, and proposals, clearly conveying their commitment to being close to their customers.

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