April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

AEON ‘Peace Fit Cool Organic Cotton’ EditionNagisa Sekimizu

AEON Peace Fit Cool Organic Cotton [30-second version]

This is a commercial introducing Peace Fit, an innerwear line made with organic cotton that also offers a cool-to-the-touch feel.

When it comes to lightweight innerwear that’s perfect for summer, blends with synthetic fibers are often the norm.

However, this ad highlights that Peace Fit is made from 100% organic cotton.

It emphasizes that the fabric is gentle on the skin while still providing a smooth, comfortable feel.

The BGM is a parody of Morning Musume’s signature 2001 hit “The Peace!” With its upbeat and bright vibe, those who remember the original will surely find themselves humming along.

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Hane Keisuke

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KOSÉ MAKE KEEP “Sunscreen is here too!” EditionNogizaka46

Nogizaka46 × KOSÉ MAKE KEEP “Sunscreen Is Here, Too!” Version – 15 seconds

Starting with a narration about how idols often find themselves in situations where their makeup easily smudges—whether from sweat, tears, or getting wet during shoots—this is a commercial for a makeup-setting mist that prevents makeup from wearing off, as well as a sunscreen.

It features members of Nogizaka46 wholeheartedly devoted to their idol activities.

The background music is their 2024 release Cheat Day.

It captures a carefree summer vibe, and combined with its refreshing melody, it’s a song that lifts your spirits as you listen.

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Hane Keisuke

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Apple: Every step with the App Store. “Going Out, Manga, Games” version / “Languages, Meditation, Games” version

Every step begins with the App Store. | Outings · Manga · Games | Apple

Every step starts with the App Store. | Language Learning • Meditation • Games | Apple

Rendered in a poppy animation style, this is an Apple App Store promotional commercial.

Two versions were produced, both highlighting the wide variety of manga and apps available.

The background music features “PEAK TIME” by Raisan, a band with Sāya from Land on vocals.

Its sophisticated, stylish performance and the smooth flow and melodic lines are outstanding—it’s a track that lifts your spirits while also soothing you.

The lyrics, which encourage enjoying each day with a positive outlook, are wonderful as well, so be sure to give them a read as you listen.

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Hane Keisuke

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Kirin Beer Kirin Special Edition “Today Melts Into the Sunset” VersionKento Kaku

KIRIN Special: Today Melts into the Sunset - 30 Seconds

This commercial introduces the craftsmanship poured into Kirin Tokusei Lemon Sour while also highlighting its delicious taste.

Set against a glowing sunset, Kento Kaku is shown enjoying a Kirin Tokusei Lemon Sour, and afterward he gives a gentle, blissful smile.

Enhancing the calm atmosphere of the visuals is Motohiro Hata’s song “Ai.” Centered on guitar and vocals, its tender sound feels quiet yet bright, conveying a sense of savoring the everyday happiness close at hand.

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kappamaki

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Daiwa Securities Group “Aging with Joy — Even After 50” / “Aging with Joy — Even Beyond 90”

Daiwa Securities Group "Aging with Joy — Even After 50" Version, 30 seconds

Daiwa Securities Group "Aging with Joy — Even Beyond 90" 30-second version

This commercial portrays the changes in our surroundings that come with age and the emotions that accompany them, while also expressing Daiwa Securities’ desire to support each person’s way of life.

The positive idea that every generation has its own pleasures comes through strongly in the bright smiles and narration.

Further accentuating this upbeat atmosphere is Mariya Takeuchi’s song “Jinsei no Tobira” (“The Doors of Life”).

The blend of its gentle sound and resonant, soaring vocals is striking, and the song’s bright tone evokes a forward-looking mindset.

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kappamaki

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Route Inn Hotels: ‘Anytime, Anywhere, Together with People’ Edition

Route Inn Hotels Concept CM “Anytime, Anywhere, With People” 30 seconds

This commercial promotes Route Inn Hotels across Japan as places to unwind from the fatigue of travel.

The footage is striking, letting you experience the perspective of hotel guests—shots from inside a car and first-person views of someone walking while checking a map on their smartphone.

The background music is “Nigashite Agerou” by singer-songwriter Pistol Takehara.

Its lyrics, which speak of letting go and freeing yourself from the everyday, hit especially hard when you feel stifled by your daily routine.

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Hane Keisuke

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Suntory Natural Mineral Water Kiritto Yogu Morning-picked Lemon & Yogurt Flavor “Great Nature Swing” VersionShingo Katori, Ran Takahashi

Suntory Natural Mineral Water Kiritto Yogu Morning-Picked Lemon & Yogurt Flavor 'Great Nature Swing' Version 15s Shingo Katori, Ran Takahashi

In addition to the familiar Shingo Katori, the commercial for Natural Mineral Water Kiritto Yogu also features Ran Takahashi, a member of the Suntory Sunbirds who has also played for Japan’s national team.

With its Morning-Picked Lemon & Yogurt flavor, the must-see scene shows Katori tossing a lemon and Takahashi smashing it with a perfect attack.

The background music is “Kito Kito,” a track used in the film Wolf Children.

Composed by Kyoto-born musician Masakatsu Takagi, its beautiful piano and strings create a refreshing, cleansing feeling.

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Hane Keisuke

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