April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Daiwa Securities Group “Aging with Joy — Even After 50” / “Aging with Joy — Even Beyond 90”

Daiwa Securities Group "Aging with Joy — Even After 50" Version, 30 seconds

Daiwa Securities Group "Aging with Joy — Even Beyond 90" 30-second version

This commercial portrays the changes in our surroundings that come with age and the emotions that accompany them, while also expressing Daiwa Securities’ desire to support each person’s way of life.

The positive idea that every generation has its own pleasures comes through strongly in the bright smiles and narration.

Further accentuating this upbeat atmosphere is Mariya Takeuchi’s song “Jinsei no Tobira” (“The Doors of Life”).

The blend of its gentle sound and resonant, soaring vocals is striking, and the song’s bright tone evokes a forward-looking mindset.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Route Inn Hotels: ‘Anytime, Anywhere, Together with People’ Edition

Route Inn Hotels Concept CM “Anytime, Anywhere, With People” 30 seconds

This commercial promotes Route Inn Hotels across Japan as places to unwind from the fatigue of travel.

The footage is striking, letting you experience the perspective of hotel guests—shots from inside a car and first-person views of someone walking while checking a map on their smartphone.

The background music is “Nigashite Agerou” by singer-songwriter Pistol Takehara.

Its lyrics, which speak of letting go and freeing yourself from the everyday, hit especially hard when you feel stifled by your daily routine.

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem

JRA Hello, Special Times. ‘Picnic’ EditionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi

Hello, Special Times. “Picnic” Version — Takamatsunomiya Kinen, 30 seconds | JRA Official

In this commercial, horse-racing buddies Masami Nagasawa, Ai Miura, and Kuranosuke Sasaki plan a picnic at the racetrack and invite Ryoma Takeuchi to join them.

The scene where they spread out a picnic blanket at the track and everyone digs into Sasaki’s homemade katsu sandwiches looks so much fun—it’s enough to make you jealous! It really conveys a desire to refresh the image of horse racing and encourage people to enjoy it casually and make it more accessible.

The background music is “Mela!,” one of the signature songs by Ryokuoushoku Shakai.

It’s an upbeat, catchy track that delivers empowering lyrics to give you the courage to take a step forward—perfect for when you’re feeling down or want to boost your energy.

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem

CHANEL 「A SPLENDID STORY OF CHANCE」Angèle

A SPLENDID STORY OF CHANCE

This is a commercial for CHANEL’s fragrance, Chance Eau Fraîche, showcasing its glamorous and stylish appeal.

It portrays scenes as if inside a mirror or a kaleidoscope, depicting someone holding the fragrance, while conveying a sense of exhilaration through distinctive dance.

Further emphasizing the stylish atmosphere is “A Little More” sung by Angele.

With gentle vocals layered over a calm sound, the composition creates a unique floating sensation that evokes confidence and lightness.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Mitsubishi Motors: We like people who adventure — “Trail Runner” / “Old Friends” / “Photographer” / “Mother and Baseball Boy” / …

"I like people who venture out" Trail Runner Edition - 30 seconds

"I Like People Who Adventure" Old Friends Edition – 30 Seconds

"I like people who adventure" Photographer Edition 30 seconds

I like people who go on adventures – Mother and the Baseball Boy, 30-second version

This commercial uses adventure as its central theme, portraying Mitsubishi vehicles dashing along rugged roads and the stories of the people within them.

It powerfully depicts various journeys into the unknown—trail runners, photographers, trips with old friends, and a young baseball player’s challenge.

The song that further highlights this bold leap into uncharted experiences is Derek and the Dominos’ “Layla.” Its distinctive guitar tones and the powerful band sound that unfolds from there evoke a sense of mustering courage.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

CHANEL 25 Handbag Advertising Campaign: “Dua Lipa” Version / “JENNIE” VersionDua Lipa、JENNIE

Dua Lipa is the Face of the CHANEL 25 Handbag Campaign

JENNIE is the Face of the CHANEL 25 Handbag Campaign

This commercial features Dua Lipa and Jennie showcasing the stylish allure of Chanel handbags.

In both segments, they are seen walking with the bags, and their confident expressions convey how the bags support their individuality.

What really enhances the sleek visuals is Fine Young Cannibals’ “She Drives Me Crazy.” The track’s distinctive rhythm, paired with its light, airy vocals, perfectly communicates that stylish appeal.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Suntory Kinmugi “Evening Drink Sour” – “We’ve Started Sour” VersionHaru Kuroki

Kinmugi <Evening Drink Sour> 'We Started Sour' Version 15 seconds Hana Kuroki Suntory TV commercial

This commercial highlights the surprising fact that Kin-Mugi has started making a sour, drawing attention to what it tastes like.

In the ad, Hana Kuroki drinks Kin-Mugi Evening Drink Sour and shares her thoughts, and the expansive barley field in the background adds a refreshing feel.

Helping to further emphasize the sense that something new has begun is “Bittersweet Samba.” Well-known as a radio theme song, this track clearly conveys the anticipation that something is about to start.

Its bright brass tones are striking, and the music gives a sense of fun.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem