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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest Commercials [April 2025] (21–30)

AEON Card: “ETC” Version / “Gold Card” Version / “AEON Pay” VersionTakayuki Yamada, Ryusei Yokohama

This commercial shows how AEON Card and AEON Pay can be useful in everyday life, appealing to a wide audience to give them a try.

Takayuki Yamada and Ryusei Yokohama clearly explain ways to use them to suit different lifestyles—such as ETC, the Gold Card, and AEON Pay available in the app.

Their direct gaze and sincere manner leave a strong impression and make you want to look into what these services are all about.

Eisai Chocola BB Plus: “Painful Mouth Ulcers” Version / “Skin Trouble from Busyness” VersionYuka Itaya, Mizuki Yamashita, Takayuki Hamatsu, Kanata Hosoda

The two commercials in which Yuka Itaya and Mizuki Yamamoto appear as a mother and daughter are for Chocola BB Plus.

They highlight that it contains five types of vitamins, which help heal mouth ulcers and rough skin.

From Itaya’s bright, relieved expression once the symptoms subside, you can really sense how effective Chocola BB Plus is.

Open House My Home Man Open House Shopping “INNOVAS” Version / “Remote Work Room” Version / “Kids’ Room” VersionMasato Sakai, Ryuji Akiyama

This is a series depicting the struggles of Masato Sakai, a.k.a.

“My Home Man,” as he fights to keep his under-construction house from being destroyed by a kaiju.

In this episode, amid the battle, a spirited voice from Ryuji Akiyama booms out from the TVs lined up at an electronics store.

With the energy of a TV shopping segment, he showcases Open House’s wide selection of properties.

Masato Sakai reacts to the voice he hears, but the fight is still ongoing—an amusing twist that leaves a strong impression.

Open House “Gita: Can’t Step On It” version / “Gita: I Stepped On It” versionYuki Yanagita

This is an Open House commercial that airs only in the Fukuoka area.

When Yuki Yanagita hits the ball and runs to first base, the Open House logo is, surprisingly, placed right on the base.

In the “Can’t Step On It” version, he’s called out while hesitating because he can’t bring himself to step on the sponsor’s logo.

In the “Ends Up Stepping On It” version, after wavering, he gently steps on it.

It’s a charming ad with the kind of humor that’s typical of Open House commercials.

Kagome Tomato Juice “Blood Pressure Mask” EditionHiroshi Tamaki

Kagome Tomato Juice “Hypertension Mask” CM 30-second version

This commercial for Kagome Tomato Juice features Hiroshi Tamaki playing a “blood pressure mask” character—someone whose blood pressure is on the high side even during checkups.

The ad highlights that tomato juice can help care for elevated blood pressure, and the striking scene shows Tamaki’s mask coming off after he drinks the tomato juice.

Calbee Potato Chips Kansai Flavor Romance: “Debut” Version / “Reappearance” Version

This is a commercial introducing Kansai-only flavors of potato chips called “Kansai Aji Roman.” It unfolds as a unique manzai comedy featuring the Dashi-Shio (broth and salt) flavor and the Seasoned Nori flavor.

The routine uses gags based on the flavor names, such as misreading kanji and declarations of determination that play on their names.

The structure—lighthearted boke (funny lines) met with powerful tsukkomi (retorts)—really highlights the fun.

With the force of those tsukkomi, many viewers probably recognized the voices as belonging to the duo Jock Rock.

Kikkoman Soy Milk: “Morning Full Protein” EditionKento Hayashi

Kikkoman Soy Milk Commercial: “Morning Full Protein” Version (30 Seconds)

This commercial from Kikkoman for their soy milk highlights that typical breakfasts tend to be low in protein.

It shows that adding a glass of soy milk to your usual breakfast helps you get an ideal amount of protein.

By featuring not only unsweetened soy milk but also sweetened/regular varieties, it also promotes the habit as a delicious way to start your day.