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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest Commercials [April 2025] (21–30)

Fujiya Milky ‘Everyone’s Peko-chan’ VersionMone Kamishiraishi

Fujiya Milky - Everyone's Peko-chan Version, 30 seconds

This commercial lightly showcases how convenient it is to enjoy Fujiya’s Milky and the rich sweetness that follows.

Mone Kamishiraishi transforms into various professions, each time bringing Milky to her mouth in the same way, conveying that it can make anyone smile.

Only her outfits change with each profession; by focusing mainly on her expressions, the ad strongly emphasizes happiness.

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Marugame Seimen: “This year, there are four varieties! Tomato-Egg Curry Udon” version / “Here it comes again! Tomato-Egg Curry Udon” versionMasahiro Matsuoka

Marugame Seimen “This year, there are four varieties! Tomato and Egg Curry Udon” – Teaser

Marugame Udon: “Here it comes again! Tomato-Egg Curry Udon” Edition

This commercial announces that the Toma-Tama Curry Udon—created through the collaboration between Marugame Seimen and TOKIO—will be available again this year.

Masahiro Matsuoka provides a powerful narration, and his energetic, smiling movements around the kitchen convey confidence in the menu and excitement about the new rollout.

His smile paired with his serious focus on cooking clearly evokes the sense of meticulous care put into the dish.

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Nintendo Switch 2 commercial

Nintendo Switch 2 CM

This is a commercial introducing the features of the Nintendo Switch 2 console, set to launch in June 2025.

It highlights improvements to the display and Joy-Cons, as well as the addition of a microphone and camera that broaden how you can play.

The excitement builds just by watching—many Nintendo fans will probably find themselves wanting to watch this ad over and over until release.

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Nintendo “Mario Kart World” Promo/Commercial

Mario Kart World TV Commercial - Gameplay Version 1

Mario Kart World TV Commercial - Gameplay Version 2

Mario Kart World TV Commercial - Gameplay Version 3

This is a commercial for Mario Kart World, which will be released alongside the Nintendo Switch 2 console in June 2025.

Using actual gameplay footage, the commercial showcases new courses, vehicles, and more, and three different versions of the ad have been produced.

The visuals are designed to capture the interest not only of Nintendo fans but also of those who aren’t.

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SENJU Pharmaceutical Mighty Alumify: “Finally Born” EditionAyami Nakajo

Mighty Alumifie: “Finally Born” 30-second ver. (with subtitles)

This ad, notable for its clean, cosmetics-style visuals, is a commercial introducing the eye drops Mighty Alumify, which help with eye redness.

It shows Ayami Nakajo actually applying the drops, and combined with the sleek, stylish bottle, some viewers may have thought it was a cosmetics commercial right up to the end.

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Yoshinoya Oyakodon & Karaage Oyakodon “A Sinful Encounter” EditionNicole Fujita

Oyakodon and Karaage Oyakodon: “A Sinful Encounter” Edition

This is a commercial introducing Yoshinoya’s limited-time menu item: the Karaage Oyakodon.

The combination of fluffy eggs and crispy, juicy fried chicken is something we haven’t seen before, right? But just by watching Nicole Fujita’s expression as she eats it, it’s obvious how delicious it is! The oyakodon filling the screen makes this a commercial that truly whets your appetite.

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Japan Alcon “Total1: I’m quitting the usual” (commercial)Fuka Koshiba

Live-Feel Lens® TOTAL1® ‘I’m quitting the usual’ Version ver.2 | Alcon

This commercial introduces Alcon Japan’s “fresh feel” contact lenses, even though the atmosphere hardly suggests they’re talking about contacts.

Fuka Koshiba orders her “usual lenses” at the shop, but then she notices a woman choosing the fresh-feel lenses and leaving.

After the clerk explains the fresh-feel lenses, she becomes flustered and blurts out, “I want the fresh-feel lenses too.” The direction—making it feel like she’s facing a major life decision—leaves a strong impression.

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