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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest commercial [April 2025] (71–80)

Daiichikosho Karaoke DAM “Shingo Murakami” version / “Yu Yokoyama” version / “Tadayoshi Okura” version / “Ryuhei Maruyama” version / “Shota Yasuda” versionSUPER EIGHT

The members of SUPER EIGHT appear in a commercial for Daiichikosho’s Karaoke DAM.

The ad features them repeatedly saying, “For 〇〇, it’s gotta be DAM!” as they suggest different situations where DAM is recommended, and their obvious enjoyment leaves a strong impression.

At the end, instead of saying “It’s DAM!” they deliver punch lines like “It’s Babu!” and “It’s Tough!”—a neat payoff that showcases their signature humor.

The lively commercial is set to their track ‘Buchi★I GOT IT,’ a party tune set for release in April 2025 that will boost your mood the moment you hear it.

JAXA: “We bought the future. imase” Versionimase

"I bought the future." imase version (60 seconds)

The JACCS commercial that became a hot topic featured singer-songwriter imase, who also handled the BGM.

In it, imase talks about having bought a compact synthesizer—not just as an object to own, but as a tool to make music that could change the future of listeners and even his own.

It’s a commercial that makes you reflect on what it really means to make a purchase.

The BGM is a track called “Wakusei Romance,” released in April 2025.

It’s a danceable song that shines with imase’s signature catchiness.

Recruit Zexy: “Just the way we are, just the two of us”Anji Ikebata, Takumi Nishigaki

Zexy Commercial: “Just As We Are, Just the Two of Us” — Long Version

This is the Zexy commercial titled “Just as we are, the two of us,” which began airing in the spring of 2025.

The CM features Anji Ikehada and Takumi Nishigaki, depicting everything from their casual, everyday moments to their wedding scene.

It shows a relationship where they can be completely themselves with each other, and seeing the two of them so happy makes you feel happy too.

The background music is “Koisuru Otome,” released in 2006 by Ikimonogakari.

It’s a ballad that portrays straightforward feelings of love and has captured the hearts of many listeners across generations.

AEON ‘Peace Fit Cool Organic Cotton’ EditionNagisa Sekimizu

AEON Peace Fit Cool Organic Cotton [30-second version]

This is a commercial introducing Peace Fit, an innerwear line made with organic cotton that also offers a cool-to-the-touch feel.

When it comes to lightweight innerwear that’s perfect for summer, blends with synthetic fibers are often the norm.

However, this ad highlights that Peace Fit is made from 100% organic cotton.

It emphasizes that the fabric is gentle on the skin while still providing a smooth, comfortable feel.

The BGM is a parody of Morning Musume’s signature 2001 hit “The Peace!” With its upbeat and bright vibe, those who remember the original will surely find themselves humming along.

KOSÉ MAKE KEEP “Sunscreen is here too!” EditionNogizaka46

Nogizaka46 × KOSÉ MAKE KEEP “Sunscreen Is Here, Too!” Version – 15 seconds

Starting with a narration about how idols often find themselves in situations where their makeup easily smudges—whether from sweat, tears, or getting wet during shoots—this is a commercial for a makeup-setting mist that prevents makeup from wearing off, as well as a sunscreen.

It features members of Nogizaka46 wholeheartedly devoted to their idol activities.

The background music is their 2024 release Cheat Day.

It captures a carefree summer vibe, and combined with its refreshing melody, it’s a song that lifts your spirits as you listen.

Suntory -196 “What?! Acerola Double is out!” Version

-196 “What?! Acerola Double came out!” Version 15s Nagisa Shibuya Yasuko SUNTORY

The -196 commercial is a blast with its high-energy vibe from start to finish.

In addition to the familiar face of Nagisa Shibuya, comedian Yasuko also appears, and while their banter doesn’t always make perfect sense, it’s funny and somehow heartwarming to watch.

The BGM continues to use an arrangement of Magokoro Brothers’ “Dokan” from the previous installment.

It’s a classic at baseball games and a song that really lifts your spirits when you hear it.

Apple: Every step with the App Store. “Going Out, Manga, Games” version / “Languages, Meditation, Games” version

Rendered in a poppy animation style, this is an Apple App Store promotional commercial.

Two versions were produced, both highlighting the wide variety of manga and apps available.

The background music features “PEAK TIME” by Raisan, a band with Sāya from Land on vocals.

Its sophisticated, stylish performance and the smooth flow and melodic lines are outstanding—it’s a track that lifts your spirits while also soothing you.

The lyrics, which encourage enjoying each day with a positive outlook, are wonderful as well, so be sure to give them a read as you listen.