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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest commercial [April 2025] (71–80)

Diane Scalp & Volume: ‘Transforms into airy softness’ editionTsubasa Honda

Diane Official Scalp & Volume 'Softly Transforms' Version 30 Seconds

This is a commercial introducing Diane’s Scalp & Volume, which gives hair a soft fullness.

In the footage, Tsubasa Honda moves around as if to show off her soft hair, and the combination of her flowing hair and gentle smile conveys the confidence that comes with beautiful hair.

With red—echoing the product’s packaging—as the dominant color in the visuals, the hair’s soft tones are also clearly emphasized.

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Panasonic Homes “Creating a New Culture of Living”

Corporate Brand CM “Creation of a New Lifestyle Culture” (30 seconds) _ Panasonic Homes

This is a commercial that powerfully communicates Panasonic Homes’ commitment to supporting people’s lives.

With the theme of creating a new lifestyle culture, it conveys the idea that lifestyles change with the times—and that we will always be there to support them.

The smiles of the people living in these homes also convey a sense of moving positively toward the future.

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Menicon: ‘At first, Menicon’ versionSho Sakurai

[Official] Menicon 'It Starts with Menicon' 30-second Version, Starring Sho Sakurai

This commercial promotes Menicon as the perfect choice for a child’s first contact lenses through a conversation with a father.

As the father worries about which contacts to choose, Sho Sakurai suggests Menicon, and the conversation becomes more lively.

Since it’s recommended for children, it gives the impression that safety and reliability are strongly emphasized.

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Yamasa Soy Sauce Yamasa All-Purpose Cooking Sauce Yummy! ‘Korean Hot New Release’ EditionYo Oizumi

"YAMASA All-Purpose Cooking Sauce Yummy!" – "Korean Hot New Release" Version (30 seconds)

This is a commercial that powerfully showcases, through demonstrations, the many occasions when Yamasa’s all-purpose cooking sauce, Yummy!, can be used.

It features Yo Oizumi using the Korean Hot flavor in his cooking, and you can see how the dishes become vividly enhanced by the sauce.

The reaction when he tastes the finished dish is also a key highlight, and the overall momentum conveys a sense of spiciness and fun.

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Mitsui Outlet Park SHOPPING is POWER: “Shopping Far Away” / Change. LaLaport: “Breakin’”Ai Miura, Rikyu Hagiwara, Hiro10

[Official] Mitsui Outlet Park: “SHOPPING is POWER / Shopping Far Afield” Edition

Mitsui Shopping Park LaLaport CM “Changing. LaLaport / Breaking Edition” 15 seconds

This is a commercial that showcases how fun Mitsui Outlet Park and LaLaport are through the interactions between Ai Miura and Rikyu Hagiwara as they spend time there.

It depicts the two enjoying shopping and events, and their full-on smiles convey the fun straight to the viewer.

Hiro10’s powerful performance at LaLaport is another highlight, adding a sense of fulfillment and glamour.

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Marugame Seimen: ‘Kaito and Hokuto’s Udo-nuts Weather’ EditionKaito Takahashi, Hokuto Matsumura

Marugame Seimen: “Kaito and Hokuto’s Udo-nuts Spring Day” – Teaser

This commercial features Kaito Takahashi and Hokuto Matsumura sneaking into Marugame Seimen to try the new “U-donuts.” Their bright smiles convey both the surprise that donuts can be made from udon and how delicious they are—so much so that you forget the surprise itself.

The colors of the clothes they’re wearing are also striking, and their brightness positively expresses the arrival of spring.

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AJINOMOTO AGF Blendy My Bottle Stick “Pop! A Smile Blooms” VersionHiroe Igeta

Blendy My Bottle Stick “Pop! A Smile Blossoms” 15-second version

This commercial introduces Blendy’s My Bottle Sticks, conveying not only how easy they are to use but also how delicious they taste.

You can see the simplicity—just put it in your bottle and add water—and the surprise at the flavor through Hiroe Igeta’s expressions.

The blooming flowers shown after drinking evoke a rich taste and a sense of relaxation.

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