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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest TV commercial [April 2025] (41–50)

AJINOMOTO AGF Blendy My Bottle Stick “Pop! A Smile Blooms” VersionHiroe Igeta

Blendy My Bottle Stick “Pop! A Smile Blossoms” 15-second version

This commercial introduces Blendy’s My Bottle Sticks, conveying not only how easy they are to use but also how delicious they taste.

You can see the simplicity—just put it in your bottle and add water—and the surprise at the flavor through Hiroe Igeta’s expressions.

The blooming flowers shown after drinking evoke a rich taste and a sense of relaxation.

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Latest commercials [April 2025] (51–60)

Washoku Sato “2025 Lively Girls’ Get-Together” and “All-You-Can-Eat Bluefin Tuna”Nagisa Shibuya

All-you-can-eat at Washoku Sato: “Sato Shabu & Sushi” 2025 Lively Girls’ Night Edition – Nagisa Shibuya with NMB48

Wasyoku Sato New CM: “Nagisa Shibuya [Sato Shabu] All-You-Can-Eat Bluefin Tuna Dishes — April 2025 Edition”

This commercial introduces Washoku Sato’s all-you-can-eat offering, highlighting the variety of menu items and the fun of spending time there with friends.

All-you-can-eat often suggests a limited selection, but by offering a wide range of dishes—including tuna—it enhances visitors’ enjoyment even more.

The scenes of Nagisa Shibuya and her friends flashing dazzling smiles also clearly convey how fulfilling the experience is.

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Japan Alcon “Total1: I’m quitting the usual” (commercial)Fuka Koshiba

Live-Feel Lens® TOTAL1® ‘I’m quitting the usual’ Version ver.2 | Alcon

This commercial introduces Alcon Japan’s “fresh feel” contact lenses, even though the atmosphere hardly suggests they’re talking about contacts.

Fuka Koshiba orders her “usual lenses” at the shop, but then she notices a woman choosing the fresh-feel lenses and leaving.

After the clerk explains the fresh-feel lenses, she becomes flustered and blurts out, “I want the fresh-feel lenses too.” The direction—making it feel like she’s facing a major life decision—leaves a strong impression.

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Meiji Meibalance Mini Cup: “Reliable! Nutrition Support Squad” VersionKiyoshi Nishikawa

Master Kiyoshi Nishikawa’s passionate performance! Meiji Mei Balance Mini Cup ‘Reliable!! Nutrition Support Team’ version, 60 seconds

This commercial features Kiyoshi Nishikawa warmly addressing everyone’s concerns about diet and nutrition, while promoting Meiji Meibalance Mini Cup as the solution.

Because Kiyoshi Nishikawa often uses the phrase “step by step,” it strongly conveys the idea of moving toward better health little by little.

By capturing the moment of delight on his face when he takes a sip, the ad also effectively highlights the product’s delicious taste.

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Meiji Bulgaria Yogurt: ‘Behind-the-Scenes Bulgaria Recipes from the Insider’ Edition

Meiji Bulgaria Yogurt: 'Behind-the-Scenes Bulgaria Recipes from the Insider' Edition

This commercial conveys the existence of hidden recipes that most people can’t discover—recipes that only those who truly know Meiji Bulgaria Yogurt can talk about.

Meiji employees involved in development and sales—the insiders—quietly yet confidently reveal ways to use it that only someone on the inside would know.

The footage serves merely as an introduction, heightening curiosity about what kinds of recipes this tense atmosphere is leading to.

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Meiji Bulgaria Yogurt “Let’s Be New Again Today” VersionHiroko Yakushimaru, Nanoka Hara

Meiji Bulgaria Yogurt “Let’s Be New Again Today” Version

This is a commercial for Bulgarian Yogurt featuring Hiroko Yakushimaru and Nanoka Hara in mother-daughter roles.

Hara, who plays the daughter, has moved out and lives far from her family, but both she and Yakushimaru are shown at home eating Bulgarian Yogurt while thinking of each other.

It’s a heartwarming ad that portrays family bonds through yogurt.

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Morinaga Seika Vanilla Monaka Jumbo: “THE VANILLA” VersionSUPER EIGHT

[SUPER EIGHT] The Vanilla Version [Vanilla Monaka Jumbo] (with subtitles)

This commercial announces that “THE” has been added to Vanilla Monaka Jumbo and promotes not just the new name but the evolution in flavor as well.

Members of SUPER EIGHT, dressed in vanilla-colored suits, introduce the product, and while the scene unfolds with moody jazz playing in the background to add a touch of comedy, the key is elegance.

It conveys that, despite the comedic look, the rich vanilla taste has evolved.

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