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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest TV commercial [April 2025] (41–50)

JR East Japan NewDays ‘Kilimanjaro Iced Coffee’ Version

Kilimanjaro Iced Coffee

This is a commercial that introduces the Kilimanjaro iced coffee sold at NewDays and highlights the passion and care put into it.

Because of its simple structure—just pouring coffee and narration—the dedication to the coffee comes through strongly.

The imagery of shining ice merging with the coffee also conveys a refreshing feel, doesn’t it?

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Latest commercials [April 2025] (51–60)

P&G h&s DJ★SHAMPOO “Head Odor” Version / “Scalp Rust” VersionGenta Matsuda

h&s Deep Head Spa DR. SHAMPOO Scalp Rust Version 15 seconds

This commercial features Genta Matsuda portraying various characters to convey that using products from h&s might help solve scalp concerns.

DJ Shampoo introduces a shampoo series that tackles head odor, while Dr.

Shampoo presents a deep head spa series that addresses dryness in the hair and scalp.

The confident movements as he introduces the products also convey a positive feeling that the concerns are on their way to being resolved.

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P&G Lenor Ultra Deodorant “From now on, hands‑off deodorizing” editionShuzo Matsuoka

Lenor Ultra Deodorant: From Now On, Hands‑Off Deodorizing — 30 Seconds

This commercial depicts Lenor Ultra Deodorant solving the problem of laundry odors that just won’t go away when you dry clothes indoors.

Shuzo Matsuoka appears before the troubled woman and cheerfully conveys the effectiveness of Lenor Ultra Deodorant.

A key point is that Matsuoka has an elephant’s trunk—this visual emphasizes the elimination of odors.

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SK-II “Every morning, your bare skin becomes your ideal foundation. Limited-quantity Mother’s Day Gift Set”Haruka Ayase

Every morning, bare skin becomes your ideal foundation. Limited-quantity Mother's Day gift set.

This commercial highlights the power of SK-II’s Pitera Essence and conveys that it brings you closer to your ideal skin.

It delivers three benefits—pre-serum (booster), toner, and essence—suggesting it leads to beautifully bare, ideal skin, as shown through Haruka Ayase’s appearance.

Her gentle smile is also a key point, reflecting the idea that when your bare skin improves, you feel more positive.

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au Starlink Direct: If you can see the sky, you can connect anywhere – “Mountain Climbing” version / “Drive” version / Romantic Communications “Me Waiting in the Park” version / “Me Waiting at Home” version

If you can see the sky, you can connect anywhere: “Mountain Climbing” edition

If you can see the sky, you can connect anywhere: “Drive” edition

Romantic Message: “Me Waiting in the Park”

Romantic Communications: “Me Waiting at Home” Edition

This commercial introduces the features of au Starlink Direct, which enables communication even in areas without cellular coverage, through various situations.

It depicts how you can stay connected in places where signals don’t reach, such as during mountain climbing or long drives to remote areas.

The content conveys how advancements in connectivity support communication and everyday life—helping resolve problems, share memories, and maintain connections with others.

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au “Connecting Song: Starlink” EditionKasumi Arimura

TV commercial | au “Connected Song: Starlink” version

This commercial introduces the features and appeal of au Starlink Direct, a service that enables direct communication between satellites and smartphones, set to a lighthearted song.

By using satellites, it allows connectivity even in places without signal coverage, conveying the joy of staying connected anywhere.

Kasumi Arimura’s smiling presentation also evokes a sense of expanding possibilities and a positive future.

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Bikkuri Donkey: “We Love Cheeeese!” Version

Bikkuri Donkey TV Commercial: “We Love Cheeeese!”

This is a commercial introducing limited-time items made with Bikkuri Donkey’s cheese under the theme “We Love Cheeeese!” It focuses on clearly showing cheese being poured over the dishes, really conveying its smoothness.

The yellow background, inspired by cheese, is another key point, letting you feel the deliciousness and fun of cheese from the visuals.

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