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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest Commercials [April 2025] (21–30)

Nissan Bundle Plan: “Bundle all your car-related costs tightly”Junki Totsuka

[Bundle Plan] “Bundle all your car-related costs tightly” 30-second version

This is a commercial introducing Nissan’s Bundled Plan, which neatly consolidates the various expenses that come after purchasing a car.

In it, Junki Tozuka, thrilled with his new car, is suddenly beset by a barrage of different costs, creating a tone that feels part horror, part comedy.

In the end, the costs get bundled together, and the mood shifts to a happy ending—a uniquely crafted world view.

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Meiji Bulgaria Yogurt: ‘Behind-the-Scenes Bulgaria Recipes from the Insider’ Edition

Meiji Bulgaria Yogurt: 'Behind-the-Scenes Bulgaria Recipes from the Insider' Edition

This commercial conveys the existence of hidden recipes that most people can’t discover—recipes that only those who truly know Meiji Bulgaria Yogurt can talk about.

Meiji employees involved in development and sales—the insiders—quietly yet confidently reveal ways to use it that only someone on the inside would know.

The footage serves merely as an introduction, heightening curiosity about what kinds of recipes this tense atmosphere is leading to.

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Latest Commercials [April 2025] (31–40)

Koikeya Scone “The Return of Dance Scone” VersionKento Nakajima

Koikeya Scone “The Return of Dance-cone” commercial featuring Kento Nakajima

It’s a commercial introducing Koikeya Scone, and the storyline is incredibly memorable! Kento Nakajima plays a man who once thrived as an idol but now grills corn at a food stall, and former fans urge him, “Dance with us one more time!” Near the end of the commercial, he shows off razor-sharp moves to the music, and the striking twist is impossible to forget once you’ve seen it.

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Kao Magiclean “Strongest, Fastest Bathtub” Version / “Strongest, Fastest Floor” VersionYudai Chiba

Kao Magiclean Strongest & Fastest Bath Version 15-Second CM featuring Yudai Chiba

Kao Magiclean Strongest and Fastest Floor Version 15-second CM starring Yudai Chiba

This commercial portrays Bath Magiclin as the savior of bathroom cleaning.

When Yudai Chiba calls out, “I need help cleaning the bathroom!”, the Bath Magiclin Air Jet appears.

It’s introduced as a product that can remove grime and slime by simply spraying it on the tub and floor and letting it sit for about 30 seconds.

The video clearly and directly conveys that it’s a product that makes cleaning the bathroom easy.

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Nishimatsuya Elfindoll “Rhythm Synchro: Summer Sky” Version / “Seaside Wipe” Version

[Nishimatsuya Official] Rhythm Sync: Summer Sky Edition [CM]

[Nishimatsuya Official] Seaside Wipe Version [Commercial]

This is a commercial introducing summer clothing from Elfindoll, a private brand of Nishimatsuya.

It shows children wearing various designs and smiling, and it’s the kind of video that makes you smile just by watching it.

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Sumitomo Forestry Home TREEing “Luxurious Grooming” / “I’m Home, Me.”Masami Nagasawa

[Sumitomo Forestry Home] TREEing | “Luxurious Grooming” Version – 30 seconds

[Sumitomo Forestry Home] TREEing | “I’m home, me.” 30-second version

In a commercial promoting the appeal of Sumitomo Forestry’s wooden homes, Masami Nagasawa appears as the homeowner.

In the “Luxurious Grooming” version, she is shown choosing clothes in a large walk-in closet, while in the “I’m Home, Me.” version, she plays with her dog in the living room while enjoying homemade sweets.

It’s a lovely commercial that evokes life in a spacious, beautiful home filled with the warmth of wood.

The background music features an original track produced specifically for this commercial.

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GLOBAL WORK “Rich Clean Tee Is a Sure Thing. Room With an Ocean View” EditionYuriko Yoshitaka, Hio Miyazawa

“Rich Clean Tee is a sure bet. Sea-view Room version (30 seconds)” GLOBAL WORK

In GLOBAL WORK’s commercial “Rich Clean Tee: The Can’t-Go-Wrong Shirt – Room with an Ocean View,” Yuriko Yoshitaka and Hio Miyazawa appear relaxed in a room overlooking the sea.

Through their easygoing vibe, the light, comfortable feel of the Rich Clean Tee is conveyed.

The BGM, which perfectly matches the CM’s atmosphere, is a track by Bialystocks.

As of the commercial’s release, details haven’t been disclosed, so it’s drawing attention whether it’s an original piece made just for the CM or if it will be released as an audio track in the future.

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