Lovely commercial jingle

April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest Commercials [April 2025] (31–40)

COSMO Oil: “The Sound of SAF”Kento Kaku

The sound series of SAF

This is a commercial introducing SAF, a type of aviation fuel made by reusing used cooking oil.

Apparently, Cosmo Oil was the first to mass-produce this SAF in Japan.

For most of us, Cosmo Oil is strongly associated with gas stations, but it turns out they also run businesses that produce sustainable fuels like this.

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Suntory GREEN DA•KA•RA Gentle Barley Tea “The Mighty Power of Sprouted Barley: Dodonto” / “That Gentle-Looking Face”Tsuyoshi Kusanagi

GREEN DA-KA-RA Gentle Barley Tea 'The Mighty Power of Sprouted Barley: Dodonto' 15-second version Tsuyoshi Kusanagi Suntory

This commercial features Tsuyoshi Kusanagi as the gentle Yasashii Man, introducing the GREEN DA•KA•RA tea series in various ways.

In the barley tea segment, he loudly proclaims the power of sprouted barley, his voice echoing across a barley field, and through changes in his expressions he also recommends rooibos and corn tea.

His smiling introductions for each tea clearly convey how easy they are to incorporate into everyday life.

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Suntory Jim Beam “JIM Highball × Gurunai” VersionShintaro Moriyama (Mitorizu), Seiya (Shimofuri Myojo)

Jim Beam 'JIM Highball × Gurutnai' Version 30s Suntory CM

This commercial features Seiya suggesting they practice the “Gourmet Chicken Race: Gochi ni Naru!” segment from the popular show Guruguru Ninety-Nine at a certain restaurant, and Moriyama joining in despite quipping, “I’ve already been fired!” Seiya orders some dishes and a Jim Beam highball, but the outcome is wildly off the mark.

Still, when Seiya says he’s happy just to be able to eat and drink together, Moriyama’s subtly delighted expression leaves an impression.

The direction makes you want to get together with easygoing friends, and that feeling really stands out.

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Suntory Draft Beer “San-Nama CM Has Been Decided” VersionJUNON、LEO

Suntory Draft Beer “We Got the Ad for San-Nama” Version, 60 seconds — JUNON, LEO — Suntory Commercial

This video depicts JUNON and LEO joyfully celebrating their selection to appear in a Suntory Draft Beer commercial.

They express their excitement through a light, upbeat dance, and their sparkling smiles as they move really convey the exhilaration.

The video ends with the two of them drinking Suntory Draft Beer, their blissful expressions clearly conveying how good it tastes.

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Daihatsu Tanto Funcross: ‘Gaming × Outdoors’ / ‘Handmade Girls’ Gathering × Outdoors’ / ‘Flying Bubbles × Outdoors’

Web video: Tanto Fun Cross 'Game × Outdoor' version – Official Daihatsu

WEB Video: Tanto Fun Cross “Handmade Girls’ Get-Together × Outdoors” Edition – Official Daihatsu

WEB video Tanto FunCross “Flying Bubbles × Outdoor” Version — Official Daihatsu

This is a commercial for the Tanto FunCross with an active, outdoorsy look that leaves a strong impression.

In the three prepared segments, it suggests three different ways to enjoy the outdoors: gaming, a girls’ get-together, and flying bubbles.

Along the way, it highlights the functionality of the Tanto FunCross.

It’s a commercial that should resonate with people who love camping and outdoor activities, isn’t it?

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Latest TV commercial [April 2025] (41–50)

NICHIREI Authentic Fried Rice: “Chunky Char Siu, Seriously Delicious.”Mio Imada

NICHIREI “Authentic Fried Rice®” Chunky Roast Pork—So Tasty. 15-second version (For fried rice, it’s Nichirei)

This commercial promotes the renewal of Nichirei’s Authentic Fried Rice, powerfully conveying what’s changed through striking visuals.

The story shows Mio Imada realizing the differences only after she starts eating, with her expressions and the narration conveying her surprise and delight at the stronger presence of char siu pork.

Another highlight is that she’s shown eating it in a Chinese restaurant setting, which, along with the background, reinforces the message of a truly authentic flavor.

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Pizza Hut: The usual lunch, or the Hiru-Hut lunch? “Hiru-Hut [from 380 yen]” edition

[The usual lunch or Day Hat lunch] Day Hat [from 380 yen]

This is a commercial introducing Pizza Hut’s lunchtime offering, Hiru-Hut.

It’s structured as a comparison between a usual lunch and a Hiru-Hut lunch, and the smiles you see when people take a bite clearly convey both the value and the deliciousness.

It also suggests that eating something tastier at midday can make the whole day feel more fulfilling.

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