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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest commercials [April 2025] (51–60)

Google: intriguing and discoverable—Google Search! “Travel Scenery / Black Backpack / Strawberry Sweets / Dinosaurs” edition

Curious? Find it with Google Search! “Travel Scenery / Black Backpack / Strawberry Sweets / Dinosaurs” Edition

This commercial introduces the features of Google Search, highlighting how you can quickly find anything that catches your attention.

It also portrays the breadth of search, such as identifying a location from a landscape photo or finding answers from vague keywords.

The message suggests that by searching right away for whatever piques your interest, your everyday life becomes more colorful.

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Google: Curious? You’ll find it. Google Search! “How many hours does it take to get to Korea?” / “What movies are playing now?” / “Strawberry sweets nearby”

Curious? Find it with Google Search! “How many hours does it take to get to Korea?” edition

Curious? Discover it with Google Search! “Tell me what movies are playing now” edition

Curious? Find it with Google Search! “Strawberry Sweets Nearby” edition

This commercial shows how easy and useful Google’s search function is by depicting people using it in everyday situations.

It portrays the wide range of ways to search—typing in phrases just like you’d say them to a friend, or trying voice search.

It also conveys a sense of trust that even simple or vague keywords will still deliver solid results.

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JR East Japan NewDays ‘Kilimanjaro Iced Coffee’ Version

Kilimanjaro Iced Coffee

This is a commercial that introduces the Kilimanjaro iced coffee sold at NewDays and highlights the passion and care put into it.

Because of its simple structure—just pouring coffee and narration—the dedication to the coffee comes through strongly.

The imagery of shining ice merging with the coffee also conveys a refreshing feel, doesn’t it?

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P&G h&s DJ★SHAMPOO “Head Odor” Version / “Scalp Rust” VersionGenta Matsuda

h&s Deep Head Spa DR. SHAMPOO Scalp Rust Version 15 seconds

This commercial features Genta Matsuda portraying various characters to convey that using products from h&s might help solve scalp concerns.

DJ Shampoo introduces a shampoo series that tackles head odor, while Dr.

Shampoo presents a deep head spa series that addresses dryness in the hair and scalp.

The confident movements as he introduces the products also convey a positive feeling that the concerns are on their way to being resolved.

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Latest commercial [April 2025] (61–70)

P&G Lenor Ultra Deodorant “From now on, hands‑off deodorizing” editionShuzo Matsuoka

Lenor Ultra Deodorant: From Now On, Hands‑Off Deodorizing — 30 Seconds

This commercial depicts Lenor Ultra Deodorant solving the problem of laundry odors that just won’t go away when you dry clothes indoors.

Shuzo Matsuoka appears before the troubled woman and cheerfully conveys the effectiveness of Lenor Ultra Deodorant.

A key point is that Matsuoka has an elephant’s trunk—this visual emphasizes the elimination of odors.

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SK-II “Every morning, your bare skin becomes your ideal foundation. Limited-quantity Mother’s Day Gift Set”Haruka Ayase

Every morning, bare skin becomes your ideal foundation. Limited-quantity Mother's Day gift set.

This commercial highlights the power of SK-II’s Pitera Essence and conveys that it brings you closer to your ideal skin.

It delivers three benefits—pre-serum (booster), toner, and essence—suggesting it leads to beautifully bare, ideal skin, as shown through Haruka Ayase’s appearance.

Her gentle smile is also a key point, reflecting the idea that when your bare skin improves, you feel more positive.

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au Starlink Direct: If you can see the sky, you can connect anywhere – “Mountain Climbing” version / “Drive” version / Romantic Communications “Me Waiting in the Park” version / “Me Waiting at Home” version

If you can see the sky, you can connect anywhere: “Mountain Climbing” edition

If you can see the sky, you can connect anywhere: “Drive” edition

Romantic Message: “Me Waiting in the Park”

Romantic Communications: “Me Waiting at Home” Edition

This commercial introduces the features of au Starlink Direct, which enables communication even in areas without cellular coverage, through various situations.

It depicts how you can stay connected in places where signals don’t reach, such as during mountain climbing or long drives to remote areas.

The content conveys how advancements in connectivity support communication and everyday life—helping resolve problems, share memories, and maintain connections with others.

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