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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest commercials [April 2025] (51–60)

Meiji Bulgaria Yogurt: ‘Behind-the-Scenes Bulgaria Recipes from the Insider’ Edition

Meiji Bulgaria Yogurt: 'Behind-the-Scenes Bulgaria Recipes from the Insider' Edition

This commercial conveys the existence of hidden recipes that most people can’t discover—recipes that only those who truly know Meiji Bulgaria Yogurt can talk about.

Meiji employees involved in development and sales—the insiders—quietly yet confidently reveal ways to use it that only someone on the inside would know.

The footage serves merely as an introduction, heightening curiosity about what kinds of recipes this tense atmosphere is leading to.

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Meiji Bulgaria Yogurt “Let’s Be New Again Today” VersionHiroko Yakushimaru, Nanoka Hara

Meiji Bulgaria Yogurt “Let’s Be New Again Today” Version

This is a commercial for Bulgarian Yogurt featuring Hiroko Yakushimaru and Nanoka Hara in mother-daughter roles.

Hara, who plays the daughter, has moved out and lives far from her family, but both she and Yakushimaru are shown at home eating Bulgarian Yogurt while thinking of each other.

It’s a heartwarming ad that portrays family bonds through yogurt.

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Morinaga Seika Vanilla Monaka Jumbo: “THE VANILLA” VersionSUPER EIGHT

[SUPER EIGHT] The Vanilla Version [Vanilla Monaka Jumbo] (with subtitles)

This commercial announces that “THE” has been added to Vanilla Monaka Jumbo and promotes not just the new name but the evolution in flavor as well.

Members of SUPER EIGHT, dressed in vanilla-colored suits, introduce the product, and while the scene unfolds with moody jazz playing in the background to add a touch of comedy, the key is elegance.

It conveys that, despite the comedic look, the rich vanilla taste has evolved.

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Rakuten Mobile 5th Anniversary: Toward Becoming the No. 1 Mobile Carrier

[Rakuten Mobile] 5th Anniversary – Toward the No. 1 Mobile Carrier –

This is a commercial that expresses gratitude for Rakuten Mobile’s 5th anniversary while revisiting the passion and attention to detail behind the brand.

It talks about how the company has evolved over the past five years and what goals it aims to pursue from here, conveying both key selling points and determination.

It also introduces the various plans on offer, reflecting a desire to reach as many people as possible.

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Latest commercial [April 2025] (61–70)

Rakuten Mobile Takei So: “Strongest 5G” Version / “Improved Network Quality” Version / “Platinum Band” VersionSo Takei

Takeshi So: Strongest 5G Edition

This is a commercial where So Takei conveys the excellent features of Rakuten Mobile through sports.

By paralleling elements like the most far-reaching 5G, improved network quality, and the platinum band with scenes from sports, it effectively communicates high quality.

The serious expressions on So Takei’s face as he takes on athletic challenges juxtaposed with Rakuten Mobile’s seemingly unrelated features also adds a touch of humor.

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Ezaki Glico Farm Shibori “Fresh Milk From the Farm – You’re starting to look alike –” VersionHana Kuroki, Reiko Kataoka

Farm-Chilled Ice Cream: Hana Kuroki “From the Fresh Milk Farm ~We’re starting to look alike~” Version (60s)

It’s a drama-like commercial depicting a dairy farm that produces raw milk—the ingredient used in Bokujō Shibori—and the women working hard there.

It shows Haru Kuroki gently teaching a child, who’s afraid of cows and can’t interact with them, how to approach the animals.

You can also feel a sense of tradition being passed down: the memo about milk ice cream that Haru Kuroki used to look at is now being looked at by the children.

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Koikeya Scone “The Return of Dance Scone” VersionKento Nakajima

Koikeya Scone “The Dancing Scone Is Back” Part 1 — TV commercial featuring Kento Nakajima

It’s a commercial introducing Koikeya Scone, and the storyline is incredibly memorable! Kento Nakajima plays a man who once thrived as an idol but now grills corn at a food stall, and former fans urge him, “Dance with us one more time!” Near the end of the commercial, he shows off razor-sharp moves to the music, and the striking twist is impossible to forget once you’ve seen it.

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