Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
In recent years, there’s been a big increase in commercials produced in an anime style.
Compared to live-action commercials, anime commercials can feature more freedom in direction and storytelling, so they often become a hot topic.
With the recent boom in hit anime films, animated visuals have become more familiar to many people—another reason we’ve seen more anime commercials.
In this article, we’ll be showcasing a selection of popular anime commercials that have aired and generated buzz!
Some of them were even created by studios behind hit films, so take this opportunity to check them out in depth.
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Anime-style commercial roundup. A compilation of attention-grabbing commercials that have been increasing recently (51–60)
Tokyo Electric Power: Energy-Saving Prep — “Clean Your Air Conditioner” / “Switch to Seasonal Curtains”
This is a Tokyo Electric Power Company commercial that shares tips for getting through the hot summer while saving energy.
It encourages small habits that lead to energy conservation, such as cleaning the air conditioner and switching out curtains seasonally.
The simple illustrations with minimal movement help emphasize the message.
Ajinomoto Seto no Honjio ‘Seto no Shio-ani: Pickled Plum’ Edition
This is a commercial for Seto no Honjio, a 100% domestically sourced salt released by Ajinomoto.
The ad is done in an animated style and uses a song to promote how perfect Seto no Honjio is for making umeboshi (pickled plums).
The music playing in the commercial is an original piece written specifically for this ad.
Its enka-like melody really lifts your spirits when you listen to it!
Aflac Medical Insurance EVER Simple “Maruko: Other families are other families; ours is ours” Version
This is a commercial that expresses the anxiety of not knowing which insurance to choose—or what everyone else is doing—through the lighthearted atmosphere of the anime Chibi Maruko-chan.
When the mother wonders what others are doing, Maruko echoes the phrase she always hears, “Other families are other families; ours is ours,” and the mother almost finds herself convinced.
From there, the ad transitions to actual data and proposes starting by considering an affordable insurance plan.
The relaxed tone helps convey the sense of ease and accessibility.
Kao Biore Smooth Powder Sheets
This commercial portrays youthful scenes with Biore Sarasa Powder Sheets close at hand, cheering on people who are giving their all.
High school students devoted to their various clubs are depicted, and the many dramas they experience through their efforts are expressed in refreshing animation.
The song that further highlights the fresh atmosphere of the visuals is “I can,” written specifically for this commercial.
With a band sound accented by piano and brass, its overlap with lyrics charging straight toward youth conveys a real sense of strength.
Nestlé Japan Nescafé Koumi Baisen A Moment of Luxury: Fragrant, My Moment — “Camping” Edition
This commercial features a woman who sets up a tent and a hammock inside her home to enjoy a camping vibe.
When she drinks coffee, the scene switches to animation.
It portrays how drinking coffee makes indoor camping even more enjoyable.
