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Beer commercials. A roundup introducing beer commercials from various brands all at once!

When you go to the alcohol section at convenience stores and supermarkets, you’ll see a wide variety of beers from different manufacturers! New products are released frequently, and it’s not uncommon to see new commercials each time.

In this article, we’ll showcase a whole lineup of beer commercials from various brands all at once! The styles vary: some focus on the brewing process, some tell stories that highlight the enjoyment of beer, and others pick up on tasting impressions.

No matter which commercial you watch, if you’re a beer lover, you’ll probably think, “I want to try that…!” Take this opportunity to enjoy watching them.

Beer commercials. A roundup introducing beer commercials from various companies all at once! (131–140)

Suntory The Premium Malt’s Kaoru Ale “Premol-ko-chan: Blue Rose” VersionSuzu Hirose, Sairi Ito, Joe Odagiri

The Premium Malt’s <Japanese Ale> Kaoru Ale “Premolko-chan: Blue Rose” 30-second version — starring Suzu Hirose, Sairi Ito, and Joe Odagiri — SUNTORY commercial

This is the “Blue Rose” episode from the Premol-ko-chan series, which depicts a world line where the characters have grown into sophisticated adults.

Hanawa-kun, played by Joe Odagiri, gives blue roses to Maruko and Tama-chan, and then the three of them toast and drink The Premium Malt’s together.

It’s a development you’d never imagine in the original, and it gives you a mix of excitement and a slightly restless, fluttery feeling.

Sapporo Beer Yebisu “The Beginning Time” versionHiroki Yamada

Yebisu “The Moment It Begins” Version, 30 seconds

Speaking of the Yebisu Beer theme song, it’s The Third Man, which is also used as the departure melody at Ebisu Station.

In this commercial, the concept supports both a friend setting off on a new journey and oneself striving in Japan.

Yuki Yamada delivers a fine performance as the self working hard in Japan.

Kirin Beer Tanrei Platinum Double “I get it. Zero” VersionKayo Noro

Tanrei Platinum Double, I get it. Zero Version, 15 seconds

In this commercial where Kayo Noro is enjoying Tanrei Platinum Double, she fully showcases its appeal.

Titled “I Know.

Zero,” the ad features Noro saying, “It’s not like making everything zero is always good,” while highlighting that Tanrei Platinum Double has zero calories and zero carbs—yet its great taste is anything but zero.

Noro’s frank, breezy tone is refreshingly delightful.

Suntory The Premium Malt’s Kaoru Ale “Nine Out of Ten is Nine Out of Ten” Version

The Premium Malt’s Japanese Ale Fragrant Ale “Nine out of Nine” Version 35s – Suzu Hirose – Suntory

This commercial for The Premium Malt’s Kaoru Ale focuses on so-called “90 percent books,” which have titles like “XX Is 90%.” In the video, there’s a striking sequence where, as the pages of a book are turned, the covers of one 90 percent book after another appear—something that likely caught many viewers’ attention.

At Shinjuku Station, an ad boldly lines up these 90 percent book covers, and at select Kinokuniya and Sanseido bookstores, shelves featuring only 90 percent books are being set up, extending the campaign beyond the TV spot.

By the way, the narration in the commercial is done by Suzu Hirose.

Sapporo Beer Yebisu “Creative Brew: Smoke” VersionHiroki Yamada

Yuki Yamada savors a beer with full-grown allure — Yebisu’s new TV commercial: “Yebisu Creative Brew Smoked” edition

There was apparently a beer in medieval Germany made with smoked malt, and this commercial features a special Yebisu developed with that in mind: Creative Brew Smoked.

Matching the mature flavor of the product, Hiroki Yamada presents it with a calm demeanor, which leaves a strong impression.

The visuals carry an overall cool vibe, making it a commercial that really appeals to men.

The familiar “The Third Man” is used as the BGM, and its more mature, subdued arrangement is especially striking.

Suntory Kinmugi: “The Day We Bought a Potted Plant” / “The Day I Got Blisters”Yutaka Takenouchi, Hana Kuroki

This commercial depicts Kinmugi fitting naturally into the daily lives of Yutaka Takenouchi, who buys a large potted plant, and cashier Hana Kuroki.

It shows their small hardships: Takenouchi struggles to carry the oversized plant, while Kuroki works through the pain of a blister.

At the end of the day, Kinmugi soothes their fatigue.

The shift from tense expressions to relaxed smiles conveys a strong impression of Kinmugi’s delicious taste and reassuring comfort.

Suntory The Premium Malt’s Japanese Ale Kaoru Ale “Aqua Timez × Kaoru Ale” VersionAqua Timez

The Premium Malt’s Japanese Ale Kaoru Ale ‘Aqua Timez × Kaoru Ale’ Web Commercial 30s Suntory

This is a commercial for Kaoru Ale that features live footage of Aqua Timez, who reunited in 2024.

In the CM, they perform their first single after reuniting, “Hitoshizuku,” and many viewers were surely captivated by the unmistakable Aqua Timez vibe and the refreshing, pleasant melody line.

Especially for listeners born in the Heisei era, it may have brought back memories of frequently listening to their songs during their school days.

The ending of the CM also memorably shows the members toasting with Kaoru Ale.