Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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Mobile and smartphone commercials: A roundup of ads for new models and carriers (131–140)
SONY Xperia 10 VII “Xperia 10 Tea at the Bus Stop” version / “Xperia 10 Tea at the Beauty Salon” version
This is a comical commercial that shows how Xperia solves the common problem of your battery dying while watching videos on the go.
While people at a bus stop or in a hair salon are disappointed when their batteries run out, Kento Nakajima, using an Xperia 10, keeps enjoying the rest of his video.
The shift from having fun at full throttle to a cool, confident appeal adds to the lighthearted tone.
Google Pixel 10 & 10 Pro Expand your journey. “Video Shooting” / “Travel Features” / “Photo Shooting”Hiroe Igeta
Through scenes of Hiroe Igeta and others enjoying an overseas trip, the functionality of Google Pixel is introduced.
In the commercial, a series of convenient AI-powered features are showcased one after another, such as video and photo shooting as well as translation features.
It really makes you think, “I want to use my smartphone as a travel companion like this!”
Google Pixel Switch Team “Easy to Use” Version / “LINE Data Transfer” Version
In this commercial, Google Pixel is introduced with a focus on users switching from iPhone.
It addresses concerns that arise during a switch—like using an unfamiliar OS and transferring data such as LINE—aiming to put those worries to rest.
After watching, viewers are likely to feel, “This makes me confident I can switch without worry!”
Rakuten Mobile: “Get the latest iPhone 17 Pro with Rakuten Mobile” edition
Rakuten Mobile is promoting the arrival of the iPhone 17 Pro with this commercial, introducing the features of the latest model.
The content mainly highlights the camera capabilities, and it also conveys that with Rakuten Mobile’s plans, you can use it at a great value.
The large on-screen text is another key element, and the overall momentum conveys both the high performance of the latest device and the excitement of being able to use it.
Apple “iPhone Air, Debut”
This is the introduction video for the first Air series iPhone, announced in September 2025 alongside the iPhone 17 lineup.
It highlights how the device remains about 6 millimeters thin while featuring the same A19 Pro chip as the iPhone 17 Pro.
In addition to its thinness and lightness, the video emphasizes increased durability, as well as high processing power and camera performance.
The background music is Lambent Rag by the UK-born artist Clark—an exquisitely beautiful track that showcases his strength in ambient and classical styles, with an almost mystical allure.
Apple “iPhone 17 Pro, Now Available”
This is the introduction video for the iPhone 17 Pro, unveiled in September 2025.
It highlights a unibody milled from a block of aluminum, emphasizing its light weight, durability, and strong thermal efficiency, along with improvements to the battery, camera, and chip performance.
It also showcases a cooling system designed to harness the capabilities of the new chip, making the device’s advancements crystal clear.
The piece with the striking piano melody that sets the tone for this sleek commercial is New Age Crisis by American musician Jean Dawson.
While the ad uses only the piano accompaniment, the original track features powerful vocals, drums, and choral elements that create a grand atmosphere.
motorola razr 60 “Goodbye, Traffic Jam” VersionRen Meguro
This commercial promotes the appeal of the motorola razr 60, a foldable smartphone that balances convenience and functional beauty, by showing how to spend time in traffic.
In the story, Ren Meguro asks an AI to play music perfectly suited to the moment, illustrating how even boring moments can become fulfilling.
By showcasing various use cases unique to a foldable phone, it also heightens expectations for how comfortable it is to use.