Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
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Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (141–150)
Rakuten Mobile: “iPhone 17 Pro is the cheapest” Edition
This is a commercial introducing the iPhone 17 Pro, which is also available from Rakuten Mobile, highlighting its excellent features.
A key point is showing the device being assembled, carefully revealing even the finer details to convey the dedication to what’s inside.
It also clearly explains the pricing plans, expressing the wish that consumers include Rakuten Mobile among their options.
au iPhone Too High-Conscious! Takasugi-kun iPhone 17 Pro “Presentation” Version / “Call and Response” VersionRyunosuke Kamiki, Honoka Matsumoto, Nanase Nishino
This piece is about Takasugi-kun, played by Ryunosuke Kamiki, taking on the challenge of presenting the new iPhone.
While skillfully involving those around him, he speaks powerfully about how well the iPhone pairs with au’s plans.
His confident expression also conveys that the new iPhone is something exceptional.
The piece concludes with the song “Eren’s Song No.
3.” Its composition evokes a grand atmosphere and imparts a bright, uplifting feeling, as if a path is opening ahead.
Apple iPhone 17 Pro “Beyond the Limits: Pro” Edition
This commercial showcases the features of the iPhone 17 Pro through behind-the-scenes footage of a shoot.
It conveys a balance of toughness and high performance by demonstrating that it can capture beautiful video even in harsh conditions where various things, including mud, are flying around.
The song that further enhances the impact and sense of realism depicted in the footage is Connie Francis’s “Come Rain Or Come Shine.” The strings and brass, arranged to highlight her vocals, add a touch of splendor to the track.
SoftBank “There’s something I want to tell you” VersionRalande
This commercial features Sayaka from Lalande playing a convenience store clerk, dealing with customers who come to the register wearing earphones.
She asks, “Do you need a bag?” but the customer can’t hear her because of the earphones.
As she’s struggling, an elderly man appears and teaches her how to communicate feelings without words.
In the second half of the CM, Nishida arrives at Sayaka’s register as a customer with earphones on.
She tries using the technique she learned to ask whether he needs a bag, but Nishida misunderstands and responds, “I have a girlfriend.” The absurd twist is laugh-out-loud funny.
The commercial promotes the idea of removing earphones at the register.
Apple “iPhone Air, Debut”
This is the introduction video for the first Air series iPhone, announced in September 2025 alongside the iPhone 17 lineup.
It highlights how the device remains about 6 millimeters thin while featuring the same A19 Pro chip as the iPhone 17 Pro.
In addition to its thinness and lightness, the video emphasizes increased durability, as well as high processing power and camera performance.
The background music is Lambent Rag by the UK-born artist Clark—an exquisitely beautiful track that showcases his strength in ambient and classical styles, with an almost mystical allure.
Apple “iPhone 17 Pro, Now Available”
This is the introduction video for the iPhone 17 Pro, unveiled in September 2025.
It highlights a unibody milled from a block of aluminum, emphasizing its light weight, durability, and strong thermal efficiency, along with improvements to the battery, camera, and chip performance.
It also showcases a cooling system designed to harness the capabilities of the new chip, making the device’s advancements crystal clear.
The piece with the striking piano melody that sets the tone for this sleek commercial is New Age Crisis by American musician Jean Dawson.
While the ad uses only the piano accompaniment, the original track features powerful vocals, drums, and choral elements that create a grand atmosphere.
Samsung Galaxy Watch8 “Your Personal AI Health Coach” Version
This commercial showcases the AI features built into the Galaxy Watch8, highlighting how it enables personalized coaching just for you.
Simply wearing it on your wrist lets you manage your daily health reliably, and it also supports your training—all conveyed through stylish visuals.
It also shows different watch face display patterns, expressing its appeal as an accessory as well.