Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
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- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of Western songs used in mobile phone and smartphone commercials
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- Mobile phone commercial songs. CM songs for smartphones and mobile carriers.
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- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (141–150)
Y!mobile “Waimoba Tongue Twister: Super-Red-Hot New Plan Debut” / “Household Budget Review Operation”Mana Ashida, Tetsurou Degawa, Eiko Koike


This commercial promotes how great a value Y!mobile’s new pricing plan is by showcasing a family, featuring Mana Ashida.
In the scene where they try a tongue twister, they use phrases that list special features and surprises to playfully convey the savings.
In the scene where they review the household budget, it shows that even after cutting various expenses, the plan remains affordable.
The family’s interactions and the expressions they show highlight a comedic tone throughout.
Google Pixel 10 Gemini Live: Sunglasses / Picking Vegetables / Weather



This is a commercial introducing the various AI features built into the Pixel 10 series.
It shows people using it more conveniently than ever, not only interacting via text but also solving questions based on what the camera sees and asking about tomorrow’s weather.
It plays the role of a personal assistant, and many viewers likely imagined how they would use it themselves in similar situations.
Panasonic VIERA VIERA Keitai NTT Docomo “Drawable Elephant” EditionHARU

This commercial expresses the features of Panasonic’s VIERA phone, the P-06B, through a unique, imaginative world.
In a comedic setup where HARU films an elephant drawing pictures, it highlights the camera’s quality, editing functions, and waterproofing.
The music that further accentuates the fun atmosphere of the visuals is Ai Otsuka’s “Action 10.5.” Its distinctive digital sound, layered with her light, airy vocals, creates a unique sense of weightless futurism.
Mobile and smartphone commercials. A roundup of commercials for new models and carriers (151–160)
Rakuten Mobile: “iPhone 17 Pro is the cheapest” Edition

This is a commercial introducing the iPhone 17 Pro, which is also available from Rakuten Mobile, highlighting its excellent features.
A key point is showing the device being assembled, carefully revealing even the finer details to convey the dedication to what’s inside.
It also clearly explains the pricing plans, expressing the wish that consumers include Rakuten Mobile among their options.
au iPhone Too High-Conscious! Takasugi-kun iPhone 17 Pro “Presentation” Version / “Call and Response” VersionRyunosuke Kamiki, Honoka Matsumoto, Nanase Nishino


This piece is about Takasugi-kun, played by Ryunosuke Kamiki, taking on the challenge of presenting the new iPhone.
While skillfully involving those around him, he speaks powerfully about how well the iPhone pairs with au’s plans.
His confident expression also conveys that the new iPhone is something exceptional.
The piece concludes with the song “Eren’s Song No.
3.” Its composition evokes a grand atmosphere and imparts a bright, uplifting feeling, as if a path is opening ahead.
Apple iPhone 17 Pro “Beyond the Limits: Pro” Edition

This commercial showcases the features of the iPhone 17 Pro through behind-the-scenes footage of a shoot.
It conveys a balance of toughness and high performance by demonstrating that it can capture beautiful video even in harsh conditions where various things, including mud, are flying around.
The song that further enhances the impact and sense of realism depicted in the footage is Connie Francis’s “Come Rain Or Come Shine.” The strings and brass, arranged to highlight her vocals, add a touch of splendor to the track.
Samsung Galaxy Watch8 “Your Personal AI Health Coach” Version

This commercial showcases the AI features built into the Galaxy Watch8, highlighting how it enables personalized coaching just for you.
Simply wearing it on your wrist lets you manage your daily health reliably, and it also supports your training—all conveyed through stylish visuals.
It also shows different watch face display patterns, expressing its appeal as an accessory as well.


