Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy Commercial Jingles [2023] (251–260)

Donut SongYamashita Tatsuro

♪ Donut Song: National Route 1, Yatomi to Nagashima

Donut SongYamashita Tatsuro

This is a track included on the 1998 album “COZY,” written by Tatsuro Yamashita specifically for a Mister Donut commercial.

The reason I’m introducing this song now as one you may feel you’ve heard somewhere is that Masaki Suda covered it in a Mister Donut commercial in 2023.

The chorus has an extremely addictive melody that’s striking, and the song has a mysterious charm that makes you feel happy as you listen.

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Catchy Commercial Songs [2023] (261–270)

Mister Donut: “The Birth of the White Pon de Ring”

Donut SongSuda Masaki

Special movie from misterdonutjp: Mister Donut 'Donut Song covered by Masaki Suda'

Donut SongSuda Masaki

The Mister Donut commercial featuring Masaki Suda, titled “Birth of the White Pon de Ring,” is drawing attention for the product’s striking appearance and its background music.

In fact, the song Suda is singing is Tatsuro Yamashita’s “Donut Song.” Since it was originally written specifically for Mister Donut, it couldn’t be a better match.

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Coca-Cola Coca-Cola Coke STUDIO “The Drop CCZ” Version

Be Who You AreJon Batiste, J.I.D, NewJeans, Cat Burns, Camilo

Be Who You Are

Be Who You AreJon Batiste, J.I.D, NewJeans, Cat Burns, Camilo

This is a commercial from Coca‑Cola’s experiential music platform, Coke Studio, that evokes the idea of people around the world connecting through music.

In a colorful world, artists sing their hearts out, highlighting the joy of music.

The song used in the commercial is Jon Batiste’s “Be Who You Are,” a star‑studded track featuring Camilo, J.I.D, Cat Burns, and NewJeans.

Watching artists from different genres and countries layer their voices conveys the importance of connection and the power of music.

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Glico Cafe au Lait “So, you drink it in the morning” Version

A Lovery Way to Spend a Morning

This commercial portrays a calm morning moment that conveys the gentle taste of Glico Café au Lait.

Yu Aoi, with a warm smile, explains how drinking it in the morning can help you gently wake up.

The featured song, ‘A Lovely Way to Spend a Morning,’ is also memorable, with its soothing jazz sound evoking the soft light of morning.

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UpdraftYamazaki Masayoshi

Masayoshi Yamazaki “Updraft” Official Lyric Video

UpdraftYamazaki Masayoshi

The Pitatto House My Home Auction commercial “Manager Suzuki,” featuring Ryohei Suzuki.

Many viewers were likely moved by the passionate way he speaks about his dedication to customers.

The CM features Masayoshi Yamazaki’s song “Updraft.” Its lyrics, which inspire hope for the future, align perfectly with the concept of the commercial and the product.

If you listen to the full track and then watch the CM again, you’ll better grasp the deeper message and the intent behind its use.

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