Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
- Memorable Commercials [2023]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
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- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles [2024]
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Memorable Commercials [2019]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Memorable Commercials [2017]
- Catchy Commercial Jingles [March 2025]
- Memorable Commercials [2021]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
Catchy Commercial Jingles [2023] (251–260)
Special Vibe (Instrumental Version)Yarin Primak
This is a stylish commercial for GU’s “BRA FEEL,” featuring actress Rikako Yagi.
It conveys the ease of wearing just one layer and how it doesn’t hinder everyday movements through casual, natural actions.
The music used is the instrumental version of “Special Vibe,” notable for its powerful rhythm.
The sound emphasizes the beat while maintaining a calm atmosphere, evoking the relaxed comfort of wearing BRA FEEL.
A Love Game Between a Man and a Woman
This is a commercial that introduces McDonald’s new product, “Otona no Gotouchi Teriyaki,” with a sophisticated, adult mood.
In the exchange between Joe Odagiri and Kumiko Aso inside a truck, the swaying emotions of budding romance are contrasted with the sweet-and-savory flavor of teriyaki.
The parody of the song “Otoko to Onna no Love Game” is also a highlight, clearly conveying the push-and-pull of a mature love affair.
MomentINI
This is the second collaboration commercial with Yofuku-no-Aoyama featuring members of the 11-member global boy group INI.
Keep an eye on their dance performance while wearing glamorous party formalwear! The ad promotes party suits that can be worn more freely and more casually.
In addition, their refreshing track “Moment,” which brings out their charm, adds even more color to the commercial.
guidelinesUru
This is a commercial intended to raise awareness of the audio streaming service Spotify through the drama “Kazama Kojin: Kyōjō 0.” The story features Spotify appearing within scenes from the show, highlighting that you can listen to a wide variety of music and that playlists make it easy to recommend songs to others.
The awkward yet earnest way the characters recommend music, and the depiction of being moved by the sound coming through the earphones, are unique touches.
Another key point is that the song playing is “Kokoroe” by Uru, which is also the main theme of “Kazama Kojin: Kyōjō 0”; by displaying the lyrics as text, the message of the song comes through clearly.
It’s also striking how an epic-sounding track is introduced against the backdrop of a comedic drama scene.
jam(with iri)milet
This is a unique commercial featuring actress Mikako Ichikawa portraying Canon! Offices face security risks such as cyberattacks, and the ad highlights how Canon’s ICT (information and communication technology) provides comprehensive support against those risks.
The stylish, sophisticated all-English song— a collaboration between milet and iri—really elevates the CM!
Happy Smile Againikimonogakari
This commercial conveys the connections between people and the mutual support that JR West values, along with the thoughts of each person who works there.
It also shows scenes of interactions with various people, creating a warm atmosphere.
Another highlight is Ikimono-gakari’s song “Happy Smile Again,” which conveys a gentle sentiment.
Kamakura MonogatariSazan Ōrusutāzu
A commercial for Uniqlo’s Soufflé Yarn knitwear series, known for its light and fluffy feel.
As Haruka Ayase is out for a walk, she runs into Yuki Saito, who’s filming a cat.
Playing on the words “Soufflé Yarn” and “nyan” (meow), the line “Soufflé Nyan” pops out.
With its autumnal setting, the ad really makes you feel that knitwear season has already arrived.
The background music is Southern All Stars’ “Kamakura Monogatari,” a gentle track featuring vocals by Yuko Hara.
