Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy Commercial Jingles [2023] (241–250)

UNIQLO Knit 2023 Soufflé Yarn “Life and Wear / On a Walk” Version

Kamakura MonogatariSazan Ōrusutāzu

Kamakura Story [2024 Remaster]

Kamakura MonogatariSazan Ōrusutāzu

A commercial for Uniqlo’s Soufflé Yarn knitwear series, known for its light and fluffy feel.

As Haruka Ayase is out for a walk, she runs into Yuki Saito, who’s filming a cat.

Playing on the words “Soufflé Yarn” and “nyan” (meow), the line “Soufflé Nyan” pops out.

With its autumnal setting, the ad really makes you feel that knitwear season has already arrived.

The background music is Southern All Stars’ “Kamakura Monogatari,” a gentle track featuring vocals by Yuko Hara.

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Donut SongYamashita Tatsuro

This is a track included on the 1998 album “COZY,” written by Tatsuro Yamashita specifically for a Mister Donut commercial.

The reason I’m introducing this song now as one you may feel you’ve heard somewhere is that Masaki Suda covered it in a Mister Donut commercial in 2023.

The chorus has an extremely addictive melody that’s striking, and the song has a mysterious charm that makes you feel happy as you listen.

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Mister Donut: “The Birth of the White Pon de Ring”

Donut SongSuda Masaki

Special movie from misterdonutjp: Mister Donut 'Donut Song covered by Masaki Suda'

Donut SongSuda Masaki

The Mister Donut commercial featuring Masaki Suda, titled “Birth of the White Pon de Ring,” is drawing attention for the product’s striking appearance and its background music.

In fact, the song Suda is singing is Tatsuro Yamashita’s “Donut Song.” Since it was originally written specifically for Mister Donut, it couldn’t be a better match.

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Glico Cafe au Lait “So, you drink it in the morning” Version

A Lovery Way to Spend a Morning

This commercial portrays a calm morning moment that conveys the gentle taste of Glico Café au Lait.

Yu Aoi, with a warm smile, explains how drinking it in the morning can help you gently wake up.

The featured song, ‘A Lovely Way to Spend a Morning,’ is also memorable, with its soothing jazz sound evoking the soft light of morning.

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UpdraftYamazaki Masayoshi

Masayoshi Yamazaki “Updraft” Official Lyric Video

UpdraftYamazaki Masayoshi

The Pitatto House My Home Auction commercial “Manager Suzuki,” featuring Ryohei Suzuki.

Many viewers were likely moved by the passionate way he speaks about his dedication to customers.

The CM features Masayoshi Yamazaki’s song “Updraft.” Its lyrics, which inspire hope for the future, align perfectly with the concept of the commercial and the product.

If you listen to the full track and then watch the CM again, you’ll better grasp the deeper message and the intent behind its use.

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In conclusion

In 2023 as well, a stream of memorable commercial jingles has been born. From songs that reflect the times to original compositions, we can feel new musical appeal spreading from commercials. If you encounter a heart-thumping tune in front of the TV, let that be your cue to give the song a careful listen.