Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy TV Commercial Songs [2023] (231–240)

Suntory Natural Water THE STRONG “Strong and Pure: Episode 4”

Ya MamaFatboy Slim

Fatboy Slim – Ya Mama (Push The Tempo) [Official 4K Video]

Ya MamaFatboy Slim

This commercial conveys the impact of Suntory Tennensui THE STRONG through the dynamic presence of Keisuke Honda.

Because Honda has led such an intense, daring life, his powerful movements and wild outfits feel all the more convincing.

The CM song features “Ya Mama” by Fatboy Slim, one of the aliases of British DJ Norman Cook.

Its structure gradually layers sounds over a repeated phrase, strongly evoking the sparks of excitement found in everyday life.

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This FffireFranz Ferdinand

Franz Ferdinand – This Fffire (Official Video)

This FffireFranz Ferdinand

The Cup Noodles commercial “Cyber Punk Negi Shio” is attracting countless viewers drawn to its deep story.

It’s a work that depicts an epic tale set in the near future.

Accompanied by an intense rock song, futuristic visuals unfold.

The song is Franz Ferdinand’s “This Fire.” Its futuristic musical style could be described as one of a kind.

If you’re intrigued, try looking into the commercial’s detailed worldbuilding as well.

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Catchy Commercial Jingles [2023] (241–250)

Kirin Beer Hon-Kirin: “What Remains” starring Riisa Naka and Tamori / “A Surprise” starring Nana Seino and Tamori

Little Green BagGeorge Baker

George Baker- Little Green Bag

Little Green BagGeorge Baker

This piece features Tamori, who has been a longtime fan of Hon-Kirin, asking Riisa Naka and Nana Seino why they choose Hon-Kirin.

From two angles—“only truly delicious things endure” and “I want to feel a surprise that’s more than just delicious”—it gently conveys Hon-Kirin’s appeal.

The fact that Tamori, known for his rich vocabulary, can only say “uma-i” (delicious) also strongly suggests a comforting flavor beyond words.

The use of the song “Little Green Bag” is another highlight; the layering of gentle narration and gentle sound clearly brings out Hon-Kirin’s sense of comfort and kindness.

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docomo new pricing irumo “The irumo begins” version

FireworkKaty Perry

Katy Perry – Firework (Official Music Video)

FireworkKaty Perry

Set against a green theme, this commercial introduces docomo’s new pricing plan.

It’s striking to see Satomi Ishihara presenting it with energy and a sense of excitement.

The CM song features Katy Perry’s “Firework.” The song carries a message of encouragement: even when things don’t go well, cherish what you have inside and let your own flower bloom even more!

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docomo “irumo – Bringing smartphones closer” (commercial)

FireworkKaty Perry

Katy Perry – Firework (Official Music Video)

FireworkKaty Perry

Actress Satomi Ishihara appears in the commercial introducing irumo, NTT Docomo’s new pricing plan, which appeals with the message of making smartphone fees—now a daily necessity—more accessible.

The background music is Katy Perry’s “Firework,” a standout hit of the 2010s whose exhilarating chorus is irresistibly uplifting.

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Asahi Soft Drinks Wilkinson Tansan “Stimulus × Meal” Version

Are You Gonna Go My WayLenny Kravitz

Lenny Kravitz – Are You Gonna Go My Way (Official Music Video)

Are You Gonna Go My WayLenny Kravitz

This memorable commercial featuring actor Masaki Suda and Alco and Peace’s Hirako grilling yakiniku is an ad for Asahi’s Wilkinson Tansan sparkling water.

It highlights the drink’s invigorating fizz that pairs perfectly with barbecues, and watching it really makes you want to try it.

The familiar melody used as the BGM is Lenny Kravitz’s “Are You Gonna Go My Way.” If you play guitar, you’ve probably tried covering it at least once, haven’t you?

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Q'SAI Cola-Rich Collagen Shot “One Drop at a Time” Version

A Way To Stay feat. Lauren DunnLoving Caliber

Loving Caliber ft. Lauren Dunn – A Way To Stay

A Way To Stay feat. Lauren DunnLoving Caliber

This is a commercial for a beauty drink sold by ColRich, a collagen skincare brand developed by Q’SAI.

It introduces the drink as an easy way to consume collagen, and many viewers likely thought, “I want to try it!” Combined with the gentle visuals and background music, the commercial has a very calm, soothing feel.

The song used is Loving Caliber’s “A Way To Stay feat.

Lauren Dunn,” a track characterized by its refreshing vocals and a relaxed tempo.

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